Abandoned cart overview

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Abandoned Cart Overview

The Abandoned Cart feature in ActiveCampaign is a pivotal tool for online retailers, specifically designed to address the common issue of customers leaving items in their shopping carts without completing a purchase. When potential buyers abandon their carts, businesses may suffer significant loss in revenue. By leveraging the capabilities of the Abandoned Cart feature, organizations can automatically engage these customers through tailored email campaigns and encourage them to finalize their transactions, thus boosting sales and enhancing customer retention.

How to Access This Feature

To utilize the Abandoned Cart functionality, you must first integrate with one of the supported eCommerce platforms such as Shopify, WooCommerce, Magento, or a compatible third-party integration. Following integration completion, you can access the Abandoned Cart settings directly from your ActiveCampaign dashboard.

Step-by-Step Instructions

Setting Up the Abandoned Cart Feature

1. **Integrate Your eCommerce Store**:

  - Ensure that you have set up one of the following integrations:
    * Shopify
    * WooCommerce
    * Magento
    * Any other third-party deep data integration that supports abandoned carts.

2. **Create an Abandoned Cart Automation**:

  - After integration, log into your ActiveCampaign account.
  - Navigate to the Automations section.
  - Click on Create an automation.
  - Choose to start with a trigger and select Abandons Cart.

3. **Configure Your Automation Trigger**:

  - Customize the trigger settings based on your eCommerce type:
    * Choose a specific store if more than one is connected.
    * Define the cart value, product categories, or specific products to listen for.
    * Set the appropriate wait time before triggering the automation.

Setting Wait Times for Triggers

For different platforms, the steps to adjust the wait time are as follows:

- **Shopify**:

 1. Log into your ActiveCampaign account.
 2. Click Settings.
 3. Click Integrations.
 4. Locate your Shopify integration and select Connected.
 5. Click Manage.
 6. Adjust the wait time dropdown from the default one hour.
 7. Click Save.

- **WooCommerce**:

 1. Log into your WordPress account.
 2. Navigate to the ActiveCampaign for WooCommerce plugin.
 3. On the Store Settings tab, set the wait time for the abandoned cart automation triggering.

- **Magento**:

 1. Log into your Magento account.
 2. Go to the ActiveCampaign plugin.
 3. Enable Abandoned Cart Syncing and specify the CRON time.
 4. Click Sync Abandoned Cart Data to sync existing carts.

Creating Your Email with the Abandoned Cart Content Block

1. In your automation, add an action to send an email. 2. Use the Abandoned Cart content block, which allows you to display relevant product details:

  - Product image
  - Product name
  - Price
  - Quantity
  - Description

3. Include a Return to Checkout button, which redirects customers back to their cart.

Configuration Options and Settings

There are several critical configuration options associated with the Abandoned Cart feature:

- **Abandonment Trigger**: Customize and specify what constitutes an abandoned cart based on store, product type, and cart value. - **Email Content Block**: Use the Abandoned Cart content block to enhance email engagement with specific product details. - **Currency Display**: Confirm that the currency shown matches that of your eCommerce store. - **Sync Settings**: For platforms like Magento, ensure synchronization settings are correctly enabled.

Best Practices and Tips

1. **Personalize Emails**: Tailor emails for customers using their first name and product details to create a personalized experience. 2. **Timing Matters**: Experiment with different wait times before sending reminder emails to see what yields the best results. 3. **Mobile Optimization**: Ensure all emails and checkout processes are mobile-friendly, considering a significant amount of traffic comes from mobile devices. 4. **Follow-Up Sequence**: Consider implementing a follow-up sequence for customers who do not act on the first email, providing additional incentives such as discounts.

Common Use Cases with Examples

- **Recovering Lost Sales**: An online clothing retailer can set up an automated email to remind customers who left winter jackets in their carts.

- **Targeting Specific Products**: A gadget shop can create a trigger that focuses specifically on high-value electronics left in the cart, ensuring a compelling message targeting these products.

- **Customer Segmentation**: Filter contacts based on their cart behavior—identifying those who often abandon carts vs. those who successfully complete purchases.

Troubleshooting

- **Integration Issues**: If abandoned cart emails are not triggering, verify that your eCommerce integration is active and functioning properly. Check for any recent changes in settings. - **Incorrect Currency**: If currency displayed is incorrect, review settings in your eCommerce store as it draws from there. - **No Data in Emails**: Ensure the Abandoned Cart block is added in the email action within your automations to show accurate product information.

Related Features

- Ecommerce - Abandoned Cart - Automations

FAQ

1. **What eCommerce platforms support the Abandoned Cart feature?**

  - The feature supports Shopify, WooCommerce, Magento, and third-party integrations.

2. **How do I know if my integration is correct?**

  - You can view the connectivity status of your integrations within the ActiveCampaign menu under Settings > Integrations.

3. **Can I customize emails sent to customers with abandoned carts?**

  - Yes, you can fully customize the emails using the Abandoned Cart content block.

4. **What should I do if my abandoned cart emails are not sending?**

  - Check if your integration is properly set up and that there are active abandoned carts in your store.

5. **Will I see abandoned cart data in contact profiles?**

  - Yes, you can filter and view abandoned cart data within each contact's profile.

6. **Can I view the status of abandoned carts?**

  - Yes, you can view the status, including whether carts were completed or abandoned, from the contact's profile.

7. **How can I segment customers based on their abandoned cart activity?**

  - Utilize the segment conditions available in the segment builder to create targeted lists based on abandoned cart behaviors.

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