Abandoned Cart

```mediawiki Navigation: Main_Page > Email Designer > Abandoned Cart

Email Designer: Use the Abandoned Cart Content Block

The Abandoned Cart content block in ActiveCampaign's Email Designer is a powerful feature that allows you to automatically engage customers who have left items in their shopping carts without completing their purchase. This functionality plays a crucial role in e-commerce by helping to recover potentially lost sales. By sending personalized emails that include information about the products left behind, you can encourage customers to return to their carts and finalize their purchases.

This article outlines how to access and configure the Abandoned Cart content block, along with best practices, common use cases, troubleshooting tips, and frequently asked questions.

How to Access the Abandoned Cart Content Block

To utilize the Abandoned Cart content block, you must have an automated campaign set up in ActiveCampaign. Follow these steps to access the content block:

1. From your automation, click the Sending Options on the right menu. 2. Drag the Send Email action to your automation workflow.

Once you've added the email action, you will be prompted with a modal window to configure your email.

Step-by-Step Instructions

Adding the Abandoned Cart Content Block

If you are using the "Start with a template" option:

1. A modal for the email will appear. 2. Provide a name for your email in the designated field (this name will not be visible to the customers). 3. Choose the option to either "Start with a template" or "Start with a past campaign." 4. If you select "Start with a template," the page will reload. Click the Email Designer option. 5. Click the Continue button. 6. Hover over the template you wish to use and click the Select button. You can also choose "Start from Scratch." 7. Enter the email subject line in the provided field, and then click Continue. You can modify the subject line later. 8. Drag the Abandoned Cart content block to your email layout. 9. Click the content block in your email layout to display the configuration options in the right pane.

If you are using the "Start with a past campaign" option, follow similar steps, being sure to select the email you wish to use from your past campaigns and then adding the Abandoned Cart content block.

Configuration Options and Settings

Once the Abandoned Cart content block is in place, you will have several configuration options to tailor the content to your needs:

Adjust the Number of Abandoned Items to Display

By default, four products will appear in the Abandoned Cart content block. You can adjust this number:

- Use the Limit to option to decrease or increase the number of items displayed in the email. - To show all abandoned items, toggle the All abandoned products switch to the "On" position.

Sort Displayed Products

You have control over how products are sorted. The default sorting mode is set to Price: High to Low, but you can select from the following options:

- Recently added - Price: Low to High - Price: High to Low - Alphabetically

Adjust the sort order by selecting your desired sorting option from the Sort Products dropdown in the right pane.

Choose Abandoned Product Components to Display

Each product in the Abandoned Cart content block shows the following components by default:

- Product image - Product name - Quantity - Price - Description

You can choose to display or hide any of these components by clicking the appropriate toggle in the right pane. Additionally, you can modify text color, style, and size.

Modify the "Return to Checkout" Button

A button labeled Return to Checkout is included in the content block. This button leads customers back to their shopping carts. You can customize the button by adjusting the following elements:

- Link: Personalization tags for the abandoned cart URL are used, but you may enter a different link if needed. - Label - Text style and size - Color options for the button and text - Background color - Border radius - Alignment (right, center, left, or mobile layout) - Fixed height - Button width - Padding and margin

Click on the Return to Checkout button in your email layout to access these modification options.

Best Practices and Tips

- **Segmentation**: Target your emails to specific customer segments to improve engagement and reduce abandoned carts. - **Timing**: Send abandoned cart emails within a few hours of abandonment for better conversions. - **Personalization**: Utilize the customizable fields in the content block to insert product names and descriptions dynamically. - **Incentives**: Consider adding incentives, such as discounts or free shipping, to encourage purchases. - **Testing**: Conduct A/B testing on various email subjects and layouts to determine which configurations yield the best results.

Common Use Cases with Examples

1. **Recovering Lost Sales**: A customer adds a pair of shoes to their cart and leaves the website. An hour later, they receive an email featuring the shoes, reminding them about their potential purchase.

2. **Product Promotions**: If a customer abandons a cart with a mix of products, you can highlight only the most popular items in your email to encourage them to return.

3. **Cross-Selling Opportunities**: If a customer has abandoned a cart with a specific product, use the email to recommend similar items they might like.

Troubleshooting Section

If you encounter issues while using the Abandoned Cart content block, consider the following:

- **No Products Displaying**: Ensure that the automation is triggered correctly and that the user has indeed abandoned a cart. The content will only populate if the required data is available. - **Link Issues**: If the Return to Checkout button is not functioning properly, double-check the personalization tags and links assigned within the configuration settings.

Related Features Section

For more information on related features, consider exploring: - Email Designer - Automations - Ecommerce Integration - Personalization Tags

FAQ Section

Q1: What types of products can be displayed in the Abandoned Cart content block? A1: Any products that were left in a customer's shopping cart can be displayed, provided that you have the appropriate ecommerce integration set up.

Q2: Can I use the Abandoned Cart block in regular campaigns? A2: No, the Abandoned Cart content block is only available within automated campaigns that are triggered by the "Abandons Cart" event.

Q3: How many abandoned cart content blocks can I have in a single email? A3: You can only include one Abandoned Cart content block per automated email.

Q4: Can I customize the product information shown in the email? A4: The product images and details are pulled directly from your connected ecommerce store, so any changes must be made in that store.

Q5: Is it possible to track the effectiveness of abandoned cart emails? A5: Yes, you can analyze automation reports in ActiveCampaign to see the performance and engagement rates of your abandoned cart emails.

Q6: Do I need a specific plan to access the Abandoned Cart feature? A6: The Abandoned Cart feature is included in the Starter, Plus, Pro, and Enterprise plans of ActiveCampaign.

Q7: What integrations support the Abandoned Cart feature? A7: The feature supports major integrations, including Shopify, WooCommerce, and Magento, among others.

By leveraging the features of the Abandoned Cart content block, you can enhance your email marketing strategy and capture valuable sales opportunities. ```