Tag Trends report

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Tag Trends report

The Tag Trends report in ActiveCampaign offers valuable insights into how tags are evolving within your account. This report allows users to recognize patterns, such as the number of contacts associated with specific tags and trends regarding the most commonly used tags over time. Understanding these trends is crucial for effective contact segmentation and targeted marketing efforts.

Why the Tag Trends Report Matters

Tags are essential for organizing and managing contacts effectively. They help marketers categorize contacts based on behavior, interests, or demographic information. The Tag Trends report enables users to analyze these categorizations over time, providing insights that can inform marketing strategies and improve engagement efforts. By leveraging the data from this report, users can make informed decisions that enhance their overall marketing efficacy.

How to Access the Tag Trends Report

Accessing the Tag Trends report can be accomplished through two simple methods:

1. Click on Reports in the left menu, navigate to Contacts, and then select Tag Trends. 2. Alternatively, click on Contacts in the left menu and find Tag Trends under the Reports section.

Once opened, the report automatically displays performance metrics for all tags over the last 14 days.

Step-by-Step Instructions

Follow these steps to effectively use the Tag Trends report:

1. **Access the Report**: Use one of the methods outlined above to reach the Tag Trends report.

2. **Set a Date Range**: Utilize the date range filters at the top of the report to select a specific timeframe:

  - Click on the start date field or the end date field.
  - Choose your desired dates from the pop-up calendar.

3. **Filter by Specific Tag**: If interested in analyzing a specific tag:

  - Use the Tag dropdown menu to select the relevant tag. Please note you can only select one tag at a time.

4. **View Metrics**: Once parameters are set, the report will refresh with the tag trend data that aligns with your selected criteria.

Configuration Options and Settings

The Tag Trends report includes various configuration options to tailor your data analysis:

- **Date Range Filters**: Set a specific timeframe to view relevant metrics. It is recommended to limit this to 2-3 months for optimal loading times. - **Tag Selection Dropdown**: Allows filtering to focus on metrics for a specific tag.

Best Practices and Tips

- **Limit the Date Range**: For faster load times and clearer insights, restrict the date range to no more than 2-3 months. - **Monitor Top Tags**: Regularly check the Most Used Tags within Date Range to identify trends and potentially adjust your tagging strategy or marketing efforts. - **Export Data for Team Review**: Take advantage of the exporting feature to download Tag Details tables for analysis or team discussions.

Common Use Cases with Examples

1. **Campaign Effectiveness**: If a recent campaign focused on a specific product, the Tag Trends report can show how many new contacts were tagged during this period, helping assess campaign reach.

2. **Trend Analysis for Events**: Use the report to analyze tags related to specific events or promotions, identifying which initiatives resulted in increased contact engagement.

3. **Segmentation Adjustments**: If you notice particular tags have spiked in usage, consider adjusting your segmentation strategy to leverage these trends effectively.

Troubleshooting Section

If you encounter issues while using the Tag Trends report, consider the following troubleshooting tips:

- **Data Not Loading**: If the report is taking too long to load, ensure that your date range is not excessively broad. - **Tag Not Available for Filtering**: Remember, you can only filter by one tag at a time. Ensure you've selected a valid tag from the list. - **Export Errors**: If you're unable to download the Tag Details table, check your browser settings or try using a different file format.

Related Features

Explore the following related features for a more comprehensive understanding of contact management in ActiveCampaign:

- Reports - Contacts - Automation

FAQ

Q1: What plans offer access to the Tag Trends report? A1: The Tag Trends report is available for users on the Starter, Plus, Pro, and Enterprise plans.

Q2: What should I do if my account was created after February 7, 2025? A2: Accounts created on or after February 7, 2025, will only have access to the new Contact Performance Report and will not be able to use the Tag Trends report.

Q3: Can I view metrics for more than one tag at a time? A3: No, the Tag Trends report limits you to filtering by just one tag at a time.

Q4: How can I download the data from the Tag Trends report? A4: You can download the Tag Details table by clicking the three vertical dots and selecting the desired file format.

Q5: Are there any limitations on the date range I can select? A5: While there is no maximum date range imposed, it is recommended to keep it within 2-3 months for better performance.

Q6: Can I export the report in formats other than CSV? A6: Yes, you have the option to download the report in several formats including TXT, Excel (2007 and later), JSON, HTML, or Markdown.

Q7: How do I know if a tag is trending positively or negatively? A7: You can analyze the stats such as Tag(s) Added to Contacts and Average Tag(s) added per day to Contacts to understand the trend's pattern.

By utilizing the Tag Trends report, users can gain valuable insights into their contact management efforts, leading to better targeted campaigns and enhanced engagement strategies. Engaging with this feature and understanding its metrics can greatly enhance the effectiveness of your marketing initiatives. ```