Send a campaign

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How to send a campaign to a segment of contacts who viewed specific web pages

Introduction

Sending targeted campaigns is an essential strategy when it comes to email marketing, as it helps ensure that your messages are relevant and engaging for your contacts. When you send campaigns to specific segments of your audience who have expressed interest in particular topics or products, it can significantly increase your open rates, click-through rates, and overall conversion rates. This article will guide you through the process of sending a campaign to a segment of contacts who have viewed specific web pages on your site.

In this context, a segment refers to a defined group of contacts based on their behaviors—specifically, the pages they have visited on your website. This segmented approach allows you to tailor your messaging effectively, leading to improved engagement and response rates.

How to Access This Feature

To start sending campaigns to a segment based on page views, ensure you have the appropriate ActiveCampaign plan. This feature is available for the following plan types: Starter, Plus, Pro, and Enterprise.

You should also verify that you have Site Tracking set up on your account. This is crucial as it enables ActiveCampaign to track the web pages that your contacts visit. Once you have confirmed these prerequisites, you can proceed to access the relevant sections of your ActiveCampaign account.

1. Log in to your ActiveCampaign account. 2. Navigate to the Contacts section, which can be found in the left menu.

Step-by-Step Instructions

Follow these steps to create a segment based on page views and send a corresponding campaign:

Step 1: Create a Segment

1. In the Contacts Overview page, click into the search field at the top. 2. This will display a new option. Click on Advanced Search:.

The Segment Builder will appear, allowing you to define specific conditions for your search criteria.

3. To create a condition based on Site Tracking data, click the left field that says (Select a condition...). 4. From the category of options, select Site & Event Tracking Data. This will show a list of data types available for conditions. 5. Click on Has visited to set a condition for contacts that have viewed specific pages of your site.

You can specify the conditions based on partial matches, exact matches, the entire domain, or specific URLs.

For targeting specific categories of pages, you can use URL (contains) and then input the directory URL. For instance, if you want to target visitors of a product category, you would input:

• http://yourdomain.com/category/

This condition would capture any visit to pages within that directory, such as:

• http://yourdomain.com/category/product-a
• http://yourdomain.com/category/product-b
• http://yourdomain.com/category/products/on-sale/november

6. You can combine conditions using the logic operators And and Or. Using And will require contacts to satisfy both conditions, while Or will allow matches on either condition.

7. After defining your conditions, the matching contacts will be displayed below once you click the Search button.

Step 2: Save the Segment

8. If you are satisfied with the contacts identified, click into the search field again. 9. Select the option Save as Segment and give your segment a meaningful name. 10. Click Ok to save your segment.

Your newly created segment will now appear in the list of available segments the next time you wish to send a campaign.

Step 3: Send a Campaign to the Segment

1. Navigate to the Campaigns section. 2. Select Create a Campaign. 3. As you set up your campaign, choose the option to send it to an existing segment. 4. From the list, select the segment you created based on the page views. 5. Complete the campaign setup process and schedule or send your campaign as per your requirement.

Configuration Options and Settings

Within this feature, several configuration options can be adjusted to optimize your campaign segments further:

• Site Tracking: This must be enabled to track the web pages your contacts visit effectively.
• Advanced Search: Used for defining conditions for your segments.
• Search Field and Conditions: Allows you to create precise segments based on behavior (like page views).
• Segment Naming: Provide a distinct name that reflects the criteria of the segment for easier identification in future campaigns.

Best Practices and Tips

- **Focus on Relevance**: Always ensure that the content of your campaigns aligns with the interests shown by your contacts in their previous page views. - **Refine Your Segments**: Always revisit and refine your segment criteria based on continued engagement metrics. - **Test Before Sending**: Utilize A/B testing with different segments to discover the most effective content and timing for your messages. - **Monitor Engagement Stats**: After sending campaigns, closely monitor engagement statistics to continually improve your targeting strategies.

Common Use Cases with Examples

1. **Product Promotions**: When launching a new product, target contacts who have visited pages related to that product or category. 2. **Blog Updates**: If a new blog post has been published, send the campaign to contacts who have previously shown interest in that type of content by visiting your blog. 3. **Event Invitations**: For upcoming webinars or events, target individuals who have interacted with content related to those offerings.

Troubleshooting Section

If you encounter issues while creating segments or sending campaigns: - **Segment Not Saving**: Verify if you have set the conditions correctly; errors can occur if the criteria do not match any contacts. - **Campaign Not Sending**: Ensure that your account is in good standing and that you have sufficient email credits available. - **Unexpected Results in Segments**: Double-check the conditions defined in your segment; ensure they align with what you intended to capture. - **Site Tracking Issues**: If visitors are not being tracked, revisit the setup instructions for Site Tracking to ensure it is configured correctly.

Related Features

- Automation: Learn more about automating your campaigns. - Segmentation: Delve deeper into advanced segmentation strategies.

FAQ

Q1: How do I know if Site Tracking is set up correctly? A1: You can verify the setup by checking if data appears in the reporting section under Site Tracking.

Q2: Can I modify the conditions of a segment after it has been created? A2: Yes, you can edit and refine the conditions for any existing segment at any time.

Q3: Is there a limit to the number of segments I can create? A3: There is no specified limit to the number of segments you can create, but it’s essential to manage them effectively for clarity.

Q4: How frequently should I update my segments? A4: Regularly update segments based on new user interactions and engagement metrics to stay relevant.

Q5: Can I send the same campaign to multiple segments? A5: Yes, you can select multiple segments when sending a campaign to ensure the message reaches a broader audience.

Q6: What should I do if my campaign is not delivering to the specified segment? A6: Check for any issues with your sending reputation, account status, and ensure that the segment criteria accurately reflect the contacts you wish to target.

Q7: Can I use the same segment across different campaigns? A7: Yes, once you create a segment, it remains saved and can be used for any future campaigns you wish to run.

By following the instructions in this article, you can effectively create segments based on page views and send targeted campaigns that resonate with your audience. Use these best practices to optimize your email marketing strategy and engage your contacts meaningfully. ```