Overview of ActiveCampaign plans

```mediawiki Navigation: Main_Page > Pricing > Overview of ActiveCampaign plans

Overview of ActiveCampaign Plans

Introduction

ActiveCampaign offers a variety of plans designed to help businesses grow through effective marketing automation. Each plan is tailored to meet distinctive marketing needs, enabling users to drive sales, enhance customer retention, and boost engagement. By understanding the different plans available, businesses can select the option that best fits their requirements and customize them further with additional features.

How to Access This Feature

To explore ActiveCampaign’s pricing plans and their respective features, you can visit the official pricing page. This resource provides detailed information about costs associated with each plan.

Step-by-Step Instructions

To help you better understand the features included in each plan, below is a detailed breakdown of the base plans available through ActiveCampaign:

Plan Types

ActiveCampaign offers the following base plans:

Starter Plan

The Starter Plan is aimed at individuals looking for essential email marketing and marketing automation capabilities.

Included Features:

• Email marketing automation
• Email Designer and forms
• Website tracking
• Campaign reporting
• Ability to perform A/B campaign tests
• Maximum of 25,000 contacts
• Maximum of 1 user seat (with the option to purchase 1 additional user seat)
• 5 actions per automation
• Third-party integrations
• Basic eCommerce integrations (e.g., Shopify, WooCommerce, Square)

Note: Existing customers do not qualify for this plan.

Plus Plan

The Plus Plan is designed for customers who are advancing from beginner tools and need more advanced marketing automation features.

Included Features:

• All features from the Starter Plan
• Basic suite of automation triggers and actions
• Multichannel marketing automation
• Landing pages
• Native ad platforms
• Web Push notifications
• AI content generation
• Custom user permissions
• Basic segmentation and reporting

Professional Plan

The Professional Plan caters to businesses that require full omnichannel marketing automation.

Included Features:

• All features from the Plus Plan
• Advanced suite of automation triggers and actions
• Advanced reporting and analytics
• Connected automations and campaign automation A/B testing
• Conditional content
• Predictive sending
• Revenue and conversion attribution
• Custom event tracking
• Priority email and chat support, along with advanced onboarding

Enterprise Plan

The Enterprise Plan is suited for enterprises needing robust security measures and dedicated support.

Included Features:

• All features from the Professional Plan
• Custom reporting capabilities
• Unlimited inbox preview and testing
• Single sign-on and HIPAA support
• Premium suite of automation triggers and actions
• Premium segmentation and reporting
• Access to premium CRM integrations, including Salesforce, Microsoft Dynamics 365, and Zendesk Sell

Configuration Options and Settings

In addition to the core features of each plan, various add-on packages can enhance functionality. Users must have a base plan to purchase an add-on package.

Add-On Packages

• Transactional Email - Compatible with all plans (uses Postmark for transactional email).
• SMS - Available for Plus, Professional, and Enterprise plans (allows sending SMS campaigns).
• Custom Reports - Available for Plus and Professional plans (included with the Enterprise plan; enables creating advanced reports).

Pipelines and Sales Engagement Enhanced CRM Add-Ons Features

The following features are included with the Pipelines Enhanced CRM add-on:

• Deal stage changes
• Deal status changes
• Automation triggers for various deal changes
• Reports including Deal Overview and Sales Performance among others

Best Practices and Tips

To maximize the effectiveness of the ActiveCampaign plans, consider the following:

• Select a plan based on the current size and demands of your business, aligning it with your marketing goals.
• Take advantage of the available add-ons to enhance scalability as your business grows.
• Regularly review analytics generated by campaigns to optimize future marketing efforts.
• Glance at the available resources such as ActiveOnboarding and video tutorials for efficient use of the platform.

Troubleshooting

If you encounter issues with your ActiveCampaign plan, please ensure you are aware of:

• Your current plan limits to avoid exceeding contact numbers or user seats.
• Verify that your purchased add-ons are compatible with your chosen base plan.
• Review the support articles in the Help Center for assistance on usability issues.

FAQ

What is the difference between the plans?

Each plan varies in the level of automation features, user seats, contact limits, and added capabilities suitable for different business needs.

Can I upgrade my plan later?

Yes, businesses can upgrade their plans as their needs evolve, unlocking additional features and resources.

What support is available with each plan?

Each plan includes access to support resources such as chat support and customer enablement workshops, with professional and enterprise tiers providing priority support.

How does the trial account work?

ActiveCampaign offers a free 14-day trial based on the Professional plan, allowing users to evaluate features before committing.

Are there any fees for additional users?

Yes, depending on the plan, additional user seats can be purchased to accommodate larger teams.

Is there a limit on automated emails?

The number of automated emails depends on the specific plan and contact limits, which need to be monitored.

Where can I find further resources?

ActiveCampaign provides additional resources, including video tutorials and a Help Center for continuous learning and improvement.

```