Meta Business Verification

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About Meta Business Verification

Meta Business Verification is an essential feature of the WhatsApp Business API that enables businesses to authenticate their identity and efficiently manage their messaging capabilities. This feature allows businesses to increase their outbound conversation limits through Facebook Business Verification, which is imperative for organizations aiming to leverage WhatsApp for effective communication.

The importance of this verification lies in its potential to enhance a business's reach and credibility. Without this verification, businesses are restricted to a limit of only 250 conversations per day, significantly curtailing their ability to engage with customers. This article outlines the procedure for completing the Meta Business Verification, the necessary requirements, and best practices to ensure a successful verification process.

How to Access this Feature

To access the Meta Business Verification process, follow these steps:

1. Ensure that your business is connected to the WhatsApp API. If this connection isn't established, the verification option will not be available. 2. Navigate to the Facebook Business Verification page within your ActiveCampaign account. Look for the option labeled View details.

Once these prerequisites are met, you are ready to initiate the verification process.

Step-by-Step Instructions

Follow these detailed instructions to complete the Facebook Business Verification process:

Step 1: Start the Verification

Go to the Facebook Business Verification page and click on View details. If the verification option does not appear, ensure your business is connected to the WhatsApp API.

Step 2: Begin Verification

Click on Start Verification to initiate the process.

Step 3: Input Business Details

In the subsequent window, click on Get started. You will need to fill out your business information, which includes: - Business Name - Address - Phone Number - Website

After entering your details, click on Next.

Step 4: Select Verification Method

Choose from the available verification methods: - Email Address (Recommended) - Phone Call - SMS - Domain Verification

After selecting your preferred method, click on Next.

Step 5: Document Submission

Upload the necessary documents that validate your legal identity, including your address or phone number. Documents may include: - Certificate of Incorporation - Business License - Tax or VAT Registration Certificate

Ensure that the details on the documents exactly match the information provided in the preceding steps. Click on Next to proceed.

Step 6: Verification Code

You will be prompted to enter either your email address or phone number to receive the verification code. After receiving the code, enter it in the provided field.

Step 7: Complete Validation

Once you have entered the verification code, you will submit your documents for review. The validation process may vary in duration, typically taking between two hours to five business days.

If the submission is rejected, an email notification will detail the reasons for rejection, allowing you to make the necessary corrections or submit additional documents as needed.

Configuration Options and Settings

For successful Meta Business Verification, ensure you have the following configuration options set up:

- A Domain Name that you own - A Website displaying your legal name (corporate entity) - An Email Address associated with your domain - Documents that validate your Legal Name, which include:

 - Certificate of Incorporation
 - Business License
 - Tax or VAT Registration Certificate

- Address and phone number verification can be evidenced by:

 - Utility Bill
 - Bank Statement
 - Business License

The phone number used for the verification does not need to be the same as your WhatsApp Business phone number, but it must be one that you own.

Best Practices and Tips

To ensure a smooth verification process, adhere to the following best practices:

- Confirm that all documents match the information provided. Facebook has stringent verification criteria, and discrepancies can lead to rejection. - Prepare the required documents beforehand to streamline the submission process. - Monitor your email regularly for verification updates or requests for further information. - Ensure that your business details are accurate and maintained up to date in your ActiveCampaign account.

Common Use Cases with Examples

- A retail brand seeking to expand customer interaction via WhatsApp can utilize Meta Business Verification to increase their messaging limits, allowing them to engage with hundreds of customers daily. - A customer service department looking to manage inquiries more effectively can leverage the verification to streamline communication and enhance responsiveness.

Troubleshooting Section

If you encounter issues during the verification process: - Ensure your business is connected to the WhatsApp API, as this is critical for accessing the verification features. - Double-check that the documents uploaded are correct and correspond to the exact details of your business. - Keep an eye on your email for any communication from Facebook regarding your verification status.

FAQ

What is Meta Business Verification?

Meta Business Verification is the process that enables businesses to verify their identity within the WhatsApp Business API, improving their messaging capabilities.

Why is verification important?

Without verification, your business will be limited to 250 messages per day, affecting your ability to communicate effectively with customers.

What documents are required for verification?

Required documents include legal name validation (Certificate of Incorporation, Business License, or Tax Registration), and address/phone number verification documents (e.g., Utility Bill).

How long does the verification process take?

Verification typically takes between two hours to five business days.

Can the phone number used for verification be different from my WhatsApp number?

Yes, the verification phone number does not have to be the same as your WhatsApp Business phone number, as long as it is owned by you.

What happens if my verification is rejected?

You will receive an email outlining the reasons for rejection, allowing you to correct errors and resubmit your documents.

What happens after I complete verification?

After successful verification, your business can apply for additional messaging capabilities and the verification badge, which enhances credibility on your WhatsApp Business profile.

For further resources, visit the Hilos help center [1] and refer to the ActiveCampaign acquisitions blog [2]. ```