Filter suspected bot clicks

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Filter Suspected Bot Clicks Within Reports

Introduction

The Filter suspected bot clicks feature in ActiveCampaign allows users to include or exclude suspected bot click activity within supported reports. Understanding and filtering out these bot clicks is crucial for obtaining accurate campaign metrics and performance evaluation. This feature becomes particularly important for users whose campaigns may be affected by bots that generate clicks unintentionally, such as those from email security software.

By effectively using the bot click filter, you can ensure that your data reflects genuine engagement from your audience, thereby enhancing the decision-making process based on robust analytics.

How to Access This Feature

To access the Filter suspected bot clicks feature, you need to navigate to the reports in your ActiveCampaign account that support this filtering. This includes selecting the specific report where you want to apply the filter.

Step-by-Step Instructions

1. **Navigate** to the report where you want to apply the bot click filter. 2. Locate the **Filter** option at the top right corner of the report view. 3. **Click** on the **Filter** option to reveal various filtering options. 4. The option titled **Include suspected bot click activity** will be displayed. 5. The **checkbox** next to this option is selected by default, meaning that suspected bot clicks are included in the displayed metrics. 6. To exclude suspected bot clicks, **uncheck** the box. Metrics for total clicks, click rates, and the number of times clicked will now reflect data without the influence of suspected bot clicks.

By manipulating this filter, you can customize your metrics to suit the specific analysis you require regarding campaign performance.

Configuration Options and Settings

The primary configuration option associated with the bot click filter is:

• Include suspected bot click activity: This toggle allows you to choose whether to view metrics that incorporate bot click activity or exclude them from analysis.

Best Practices and Tips

- Regularly review and adjust the bot click filter settings based on your reporting needs, especially if you notice inconsistencies in click-through rates or engagement metrics. - Familiarize yourself with the reports that support the bot click filter to optimize your reporting process. Ensuring accurate data is particularly vital for campaigns with many links. - Keep abreast of any updates from ActiveCampaign regarding bot click activity, as protection mechanisms such as human verification on unsubscribe links are in place to mitigate the impact of bots.

Common Use Cases

1. **B2B Marketing Campaigns**: If your campaign is directed at businesses, you may notice higher instances of bot click activity due to security software scanning emails. Utilizing the bot click filter allows you to isolate genuine clicks and improve your click-through metrics.

2. **Campaign Performance Reviews**: When preparing for quarterly reports, using the filter can help you assess how much your click rates are influenced by non-human activity, ensuring that stakeholders receive accurate performance data.

Troubleshooting

If you encounter issues with the bot click filter, consider the following troubleshooting steps: - Ensure you are working within a report that supports the bot click filtering capability; not all reports provide this function. - If metrics seem inconsistent, double-check whether the Include suspected bot click activity checkbox is set according to your preferences. - If problems persist, contacting ActiveCampaign support for assistance may be beneficial.

Related Features

For those interested in enhancing their email campaigns further, consider exploring ActiveCampaign’s BotSense functionality. This feature works in conjunction with the bot click filter to provide more refined analytics regarding bot activities.

Frequently Asked Questions (FAQ)

1. **What are bot clicks?**

  Bot clicks are activities generated by automated systems, often linked to security software scanning emails. This can lead to inflated click metrics.

2. **Which reports support the bot click filter?**

  The reports that support the bot click filter include the Campaign Overview Report and the Campaign Clicks Report. 

3. **Does this filter work retroactively?**

  Yes, the bot click filter applies retroactively to your reporting data.

4. **Can I use BotSense alongside the bot click filter?**

  No, it is recommended to use either BotSense or the bot click filter during beta tests to avoid conflicts.

5. **Will suspected bot clicks affect my automation triggers?**

  No, suspected bot clicks are not filtered out of automation triggers, segments, or advanced searches.

6. **How can I ensure the accuracy of my campaign metrics?**

  Regularly adjust the bot click filter based on your reporting needs, especially for campaigns that may attract bot activities.

7. **Where can I learn more about bot click data protection?**

  You can read more about our bot click unsubscribe protection by visiting the relevant [documentation](https://help.activecampaign.com/hc/en-us/articles/14326645114268).

By utilizing the Filter suspected bot clicks feature effectively, you can maintain accurate reporting metrics, enhance campaign analyses, and refine overall performance evaluations in ActiveCampaign. ```