Email templates overview

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Email Templates Overview

Email templates are essential in email marketing, serving as a starting point for creating campaigns and automation emails. They ensure brand consistency and effective messaging, while also streamlining the email creation process. With a variety of more than 125 templates available, ActiveCampaign enables users to select from options based on business goals, layouts, and pre-designed inspirations, making it easier than ever to engage customers with visually appealing and relevant content.

This overview covers the types of email templates available in ActiveCampaign, explains how to access and develop them, discusses best practices, and addresses common user questions.

How to Access This Feature

To access the email templates, follow these simple steps:

1. Log in to your ActiveCampaign account. 2. Click on Campaigns in the left menu. 3. Select Campaign Templates from the options available.

From this page, you can create a new template or modify existing ones.

Step-by-Step Instructions

Email templates are organized based on various categories, each tailored to specific marketing needs. Below are detailed steps to access different types of email templates:

Accessing Templates Based on Business Goals

1. Click Campaigns in the left menu. 2. Select Campaign Templates. 3. Click the Create a Template button. 4. Choose a Template Type. 5. Select from the following options:

  - Give an Update
  - Make an Announcement
  - Request Action
  - Sell a Product
  - Holidays and Seasons

Accessing Templates Based on Layouts

1. Click Campaigns in the left menu. 2. Click Campaign Templates. 3. Click the Create a Template button. 4. Choose a Template Type. 5. Click on the Layouts tab.

The layout options include: - Single column - Two columns - Three columns - Two columns with a header - Three columns with a header - Two columns with images - Three columns with images

Accessing Designed Templates

1. Click Campaigns in the left menu. 2. Click Campaign Templates. 3. Click the Create a Template button. 4. Choose a Template Type. 5. Click on the Designed Templates tab.

You can select from "Announcements" or "Newsletters" categories among other pre-designed templates.

Accessing Templates Based on Past Campaigns

1. Click Campaigns in the left menu. 2. Select Campaign Templates. 3. Click the Create a Template button. 4. Choose a Template Type. 5. Click the Past Campaigns tab.

Starting from Scratch

1. Click Campaigns in the left menu. 2. Click Campaign Templates. 3. Click the Create a Template button. 4. Choose a Template Type. 5. Click the Start from Scratch button.

Configuration Options and Settings

The following key options are available when configuring your email templates:

- AI Templates: Utilize your AI Brand kit for generating custom designs. - Email Designer: The latest drag-and-drop editor for template design, offering a user-friendly experience. - Classic Designer: An earlier version of the drag-and-drop editor that remains mobile responsive. - Custom HTML: For advanced users, this allows for complete control over template design using HTML/CSS.

Best Practices and Tips

1. **Choose the Right Template**: Select templates that align with your marketing goals—whether it's to announce a new product or invite customers to an event. 2. **Customize Content**: Ensure you add unique and relevant content to your templates to enhance engagement. 3. **Preview Before Sending**: Always preview emails created with HTML templates to avoid display issues across devices. 4. **Utilize Placeholder Content**: Use the helpful placeholder content provided in templates to guide your text creation. 5. **Save and Manage Templates**: After customizing a template, save a copy to your Custom category for future use.

Common Use Cases with Examples

- **Product Announcements**: Utilize a "Make an Announcement" template to inform customers about new arrivals. - **Event Invitations**: Use "Request Action" templates to send invitations for webinars or product launches. - **Seasonal Promotions**: Send holiday-themed offers using the corresponding template to enhance promotions. - **Regular Updates**: For regular newsletters, select templates designed for ongoing updates to maintain customer engagement.

Troubleshooting

- **Access Issues**: If you encounter issues accessing templates, ensure you have the necessary permissions. Only account admins can access all templates; permissions may need adjustment for other users. - **Template Compatibility**: Be aware that templates are designed for specific editors. Ensure you use the correct designer for the selected template type.

FAQ

What types of email templates are available in ActiveCampaign?

ActiveCampaign offers templates based on business goals, layouts, past campaigns, designed options, and starting from scratch.

Can I customize the templates?

Yes, all templates can be customized by adding, rearranging, and removing content blocks using the drag-and-drop editor.

Are templates accessible to all users?

Only account admins have access to all templates. Other users must be granted access permissions.

How do I save a modified template?

Once you modify a template, it automatically saves a copy that will not affect the original template.

Can I create templates using AI?

Yes, you can generate templates directly from your AI Brand kit by utilizing the AI templates feature.

What should I do if my HTML template does not display correctly?

Preview your HTML template before sending to check for any display issues. Optimized templates are recommended to ensure compatibility.

Where can I find additional resources on creating email templates?

You can refer to the articles on creating templates, saving campaigns as templates, and importing templates in the ActiveCampaign documentation. ```