Create AI content

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Create AI content with the Email Designer in ActiveCampaign

Introduction

The Create AI content feature in ActiveCampaign enhances your email marketing campaigns by allowing you to generate text using artificial intelligence within the Email Designer. This feature allows marketers to streamline their content creation process, making it easier to produce engaging copy without the need for extensive writing skills. By generating multiple versions of text based on user prompts, you can quickly find suitable messaging for your audience. This not only saves time but also aids in optimizing your email content to cater to different segments of your audience.

How to Access This Feature

To utilize the Create AI content feature, you must have access to the Email Designer which was launched in 2022. Ensure that you are not using the Classic Email Designer, as this feature is not available in that version. The feature can be accessed when creating both direct campaigns and automated campaigns.

Step-by-Step Instructions

To create AI-generated content in the Email Designer, follow these steps:

1. **Open the Email Designer**: Start by navigating to the Email Designer and either drag a new Text block into your campaign layout or select an existing text block in your template.

2. **Input Your Prompt**: In the right pane, you will see a field labeled for providing a prompt. Here, type a specific request such as “Generate webinar CTAs.” The more precise your input, the better the content responses you will receive.

3. **Generate Content**: Click the Generate button. The AI will process your prompt and provide three different versions of content that you can choose to incorporate into your email.

4. **Select Content**: Review the generated texts. If you find one that resonates with your campaign's goals, click Use this content to insert the chosen suggestion into your email's Text block.

5. **Refine Suggestions**: If the suggestions don’t perfectly match what you want, you can modify them. You have the option to make the content longer, shorter, or change its tone. Additionally, you can provide more specific feedback in the designated space to guide the AI effectively.

6. **Update Text Block**: After clicking Use this content, the AI-generated text will replace any existing content in the selected Text block. If you need to make further changes, simply click on the Text block and edit as needed.

Configuration Options and Settings

When using the Create AI content feature, it's important to understand the following configurations:

• Text block: The main UI component where AI-generated content is placed.
• Generate button: Initiates the AI content generation process.
• Prompt field: Where you type your specific request for AI-generated text.

Best Practices and Tips

To make the best use of the Create AI content functionality, consider the following strategies:

• **Be Specific with Prompts**: The quality of the AI-generated text is highly influenced by the specificity of your prompts. Use clear and detailed requests to get the best results.
• **Iterate and Experiment**: Don’t hesitate to play around with the prompts and the AI-generated text. Test different tones, lengths, and styles to see how they resonate with your audience.
• **Combine AI Suggestions**: Feel free to mix and match phrases from different AI suggestions to create the perfect message that aligns with your campaign goals.

Common Use Cases with Examples

The Create AI content feature can be utilized in various scenarios, including:

• **Call-To-Action Generation**: Use the AI to come up with compelling CTAs for your webinars, newsletters, or product launches. For example, prompt: “Generate CTAs for a summer sale”.
• **Subject Line Ideas**: Generate various subject line options for your upcoming email campaigns to increase open rates, such as: “Create catchy subject lines for a holiday promotion”.
• **Content Variation for A/B Testing**: Use AI-generated content to create unique email versions for A/B testing, improving engagement metrics and conversions.

Troubleshooting

If you encounter any issues while using the Create AI content feature, consider the following troubleshooting tips:

• **Content Not Appearing**: Ensure that you click on the Use this content button after reviewing the AI-generated suggestions. If the content doesn’t appear, try refreshing the page and repeating the steps.
• **No Suggestions Generated**: If the AI fails to generate content, check to ensure your prompt is specific enough. Vague prompts can lead to unsatisfactory results.
• **AI Replaces Existing Content**: Remember that any existing text in the Text block will be replaced by the AI-generated suggestion once you select it. If you want to retain previous content, you may want to copy it before using AI.

FAQ

What plans support the Create AI content feature?

This feature is available for users on the Plus, Pro, and Enterprise plans of ActiveCampaign.

Can I use this feature with the Classic Email Designer?

No, the Create AI content feature is only available in the Email Designer launched in 2022 and cannot be used with the Classic Email Designer.

How many text options does the AI generate?

The AI generates three different versions of content based on the prompt you provide.

Will the AI replace existing text in my Text block?

Yes, any existing copy in the Text block will be replaced with the suggested AI content when you select it.

Can I edit the AI-generated content after it has been added?

Yes, you can click on the Text block after the AI content has been added to make any edits as necessary.

Is there a limit on how many times I can generate text?

While there isn't a specified limit mentioned, it is recommended to use this functionality efficiently by crafting quality prompts.

What is the best way to create effective prompts for the AI?

Use clear, detailed instructions that highlight the exact type of content you’re looking for to get the best AI-generated suggestions.

For more insights, consider consulting the ActiveCampaign knowledge base or engaging in a general strategy session with an expert: [1]. ```