Connect your BigCommerce store to ActiveCampaign

``` Navigation: Main_Page > Integrations > BigCommerce > Connect your BigCommerce store to ActiveCampaign

Connect your BigCommerce store to ActiveCampaign

The ActiveCampaign BigCommerce integration allows you to send actionable purchase data directly from your BigCommerce store to your ActiveCampaign account. This integration is pivotal for eCommerce businesses as it enables the automation of marketing efforts, enhances customer engagement, and allows for the tailored communication of offers to your contacts. By utilizing the data synced from BigCommerce, businesses can send customized follow-up emails, trigger automations based on customer purchases, create specific segments, and configure automation goals, ultimately streamlining their marketing processes and improving customer relationships.

How to Access This Feature

To access the BigCommerce integration, you need to navigate to the appropriate settings in your ActiveCampaign account. The steps to find this feature are as follows:

1. Log into your ActiveCampaign account. 2. Click on Settings in the left menu. 3. Select Integrations from the dropdown menu.

You will then be directed to the "Connected Integrations" page where you can manage existing integrations or add new ones.

Step-by-Step Instructions

To connect your BigCommerce store to ActiveCampaign, follow these detailed instructions:

1. Navigate to Settings > Integrations on the left-hand menu. 2. On the "Connected Integrations" page, click the Add Integration button. 3. Select BigCommerce from the list of available integrations. 4. Enter your BigCommerce store hash. You can find your store hash in the URL when you are logged into your BigCommerce account. 5. Click on the Connect button.

After you click Connect, you will be redirected to your BigCommerce store to authorize the connection between ActiveCampaign and BigCommerce. Once connected, all subsequent orders will sync to ActiveCampaign real-time as they occur.

Configuration Options and Settings

Upon connecting your BigCommerce store, certain settings and options will become available for effective use:

- **Tags:** Contacts added from this integration will receive the default tag bigcommerce-customer. - **Order Statuses:** This integration will sync orders regardless of their status, including accepted, pending, or refunded status orders. - **Customer Data:** Orders are synced automatically without the need for additional action unless there is an outage or disconnection between the services.

It’s important to note that guest checkouts will not sync to ActiveCampaign.

Best Practices and Tips

To optimize your use of the BigCommerce integration with ActiveCampaign, consider the following best practices:

- **Leverage Automation:** Set up automation triggered by purchases to enhance customer engagement. Use the Makes a purchase trigger to start workflows when contacts buy products. - **Utilize Segmentation:** Make use of the advanced search functionality to segment your contacts based on their purchase behavior, such as those who have opted into marketing. - **Perform Regular Syncs:** Regularly look into performing a manual or historical sync during low-volume periods to ensure that all data is up-to-date without affecting sales performance. - **Monitor Reconnection Needs:** If data syncing issues arise, don’t hesitate to reconnect the integration as a first step in troubleshooting.

Troubleshooting Section

Should you experience issues with your BigCommerce integration, there are several steps you can take to troubleshoot the problem:

- **Reconnect the Integration:** If data is not syncing properly, go to Settings > Integrations, click on the Manage button, and select Reconnect. - **Delete Integration Cautiously:** Use the Delete integration option only if you no longer need the connection. Reconnect first if you encounter issues. - **Contact Support:** If the troubleshooting methods do not rectify the issues, reach out to the Customer Experience Team for assistance.

Common Use Cases

Here are some prevalent scenarios in which the BigCommerce integration can be particularly beneficial:

- **Follow Up with Customers:** Automatically send thank-you emails or product recommendations to customers immediately after they make a purchase. - **Segmenting based on Purchase History:** Create targeted campaigns for customers who frequently buy certain products based on synchronized purchase data. - **Marketing Automation Trigger:** Start a unique workflow when a customer checks out or abandons their cart to improve sales conversions.

Related Features

As you explore the BigCommerce integration, consider the following related features that can enhance your marketing strategies:

- Automation: Utilize the automation features of ActiveCampaign tailored for eCommerce businesses. - Ecommerce Segment Conditions: Learn about segmenting options available with deep data integrations. - Ecommerce Personalization: Employ ecommerce personalization tags to create dynamic messaging based on customer behavior.

Frequently Asked Questions (FAQ)

1. What data does the BigCommerce integration sync to ActiveCampaign?

The integration syncs all customer data and order information from BigCommerce, including contacts who have made purchases as well as those who have not.

2. What happens if I experience syncing issues?

Reconnecting the integration is a recommended first step before troubleshooting further. If issues persist, contact the Customer Experience Team.

3. Can I sync past orders with the integration?

Yes, you can perform a historical sync to include past orders from your BigCommerce store.

4. Do guest checkouts sync to ActiveCampaign?

No, guest checkouts do not sync to ActiveCampaign. Only registered customers’ orders will sync.

5. How can I see which contacts opted into marketing?

You can create an advanced search using the "Ecommerce" > "Has opted into marketing" segment condition to find those contacts.

6. What does the bigcommerce-customer tag signify?

This tag is automatically assigned to contacts who are added through the BigCommerce integration, identifying them as customers from your connected store.

7. Are there any specific order statuses that don't sync to ActiveCampaign?

All customer orders, regardless of their status (accepted, pending, or refunded), will sync to ActiveCampaign.

By following these guidelines and utilizing the capabilities of the BigCommerce integration, you can greatly enhance your marketing effectiveness while nurturing customer relationships. ```