Connect Wix to ActiveCampaign

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Connect Wix to ActiveCampaign

Introduction

The integration of Wix with ActiveCampaign allows businesses to seamlessly sync data between the two platforms. This integration is essential for businesses looking to automate their customer relationship management by capturing information such as store orders, form submissions, and bookings directly from their Wix site. By effectively using this integration, businesses can not only trigger event-tracking updates from automations but also create targeted segments, drive sales, and generate leads, making it a critical component of any marketing strategy.

How to Access This Feature

To access the Connect Wix to ActiveCampaign feature, you must have an active account on both platforms. You will need to retrieve your ActiveCampaign API URL and Key before you can begin the integration process. Make sure you are logged in to both your ActiveCampaign and Wix accounts.

Step-by-Step Instructions

Follow these steps to set up the integration between Wix and ActiveCampaign:

Step 1: Retrieve API Credentials

1. Log into your ActiveCampaign account. 2. Retrieve your API URL and Key by following the instructions in the Getting started with the API article.

Step 2: Log Into Wix

1. Open a new tab or window and log into your Wix account. 2. Create a new automation within your Wix account, selecting an app trigger that fits your business needs.

Step 3: Setup Trigger

1. Set up the trigger based on the app you selected within Wix.

Step 4: Map Data Fields

1. Map the data from your chosen trigger to corresponding fields in ActiveCampaign. You can match Wix fields with ActiveCampaign’s standard or custom fields only if the fields exist in ActiveCampaign. Refer to the mapping guide for assistance.

Step 5: Activate Your Automation

1. Once you have completed mapping the fields, activate your automation within Wix to start the integration process.

Configuration Options and Settings

The integration operates with a few configuration options and settings that are essential for successful operation:

• You can sync Contacts, Deals, and Accounts from Wix to ActiveCampaign.
• It is crucial to create custom fields in ActiveCampaign prior to configuring the integration as you cannot create new custom fields from inside Wix Automations.
• New contacts are tagged with a "Wix" contact tag for easy segmentation post-import.
• If a new deal is created within ActiveCampaign, you will be required to select an existing ActiveCampaign stage or pipeline within Wix.

Best Practices and Tips

To ensure that your integration works smoothly and to get the most out of it, consider the following best practices:

• Before implementing the integration, familiarize yourself with the Site Tracking process in ActiveCampaign.
• It may be beneficial to set up active campaign site tracking on your Wix website to better understand user behavior. Learn more about how to add this in the Site Tracking Setup documentation.
• To track the effectiveness of marketing campaigns, consider passing UTM parameters from your Wix website to ActiveCampaign.

Troubleshooting

In the event that you encounter issues with the integration, take note of the following:

• For any problems related to the Wix integration, refer to the Wix Support guide.
• The ActiveCampaign Customer Experience team does not handle troubleshooting for issues stemming from this integration.
• Ensure that all required custom fields exist prior to mapping to avoid data sync issues.

FAQ

1. What type of data can I sync from Wix to ActiveCampaign?

You can sync data like store orders, form submissions, and bookings.

2. Do I need a specific ActiveCampaign plan to use this integration?

Yes, this feature is available for Starter, Plus, Pro, and Enterprise plans.

3. Can I create new custom fields directly from Wix?

No, you need to create all custom fields in ActiveCampaign prior to the integration.

4. What happens if a contact already exists in ActiveCampaign?

If a contact already exists, their record will be updated with the most recent Wix data.

5. Can I use custom objects in this integration?

No, the integration does not support custom objects.

6. Can I track UTM parameters when a form is submitted?

Yes, by creating hidden fields in your ActiveCampaign inline form, UTM parameters can be tracked.

7. How do I add site tracking to my Wix website?

You can find guidance on setting up site tracking in the ActiveCampaign Site Tracking Setup article.

By following this guide, you should be able to set up the integration effectively and leverage the combined strengths of Wix and ActiveCampaign to enhance your business processes. ```