Connect Webflow to ActiveCampaign

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Connect Webflow to ActiveCampaign

With ActiveCampaign's integration for Webflow, you can seamlessly connect multiple Webflow websites and forms to your ActiveCampaign account. This feature is essential for both individual Webflow users and scaling agencies that manage multiple end-client accounts. By integrating these platforms, you can enhance your marketing and sales processes, allowing for better tracking of user interactions and improved data management.

Introduction

The integration between Webflow and ActiveCampaign allows users to synchronize and map Webflow forms to ActiveCampaign, embed ActiveCampaign forms, and manage tags, lists, and custom fields all within the Webflow environment. This feature offers significant advantages, such as enabling site and event tracking without any coding, and allows contacts' form history to be easily accessed (available to ActiveCampaign Enterprise users).

How to Access This Feature

To access the integration feature, log in to your Webflow account and navigate to the **Apps** icon on the left menu. Here, you can initiate the connection to ActiveCampaign, enabling a variety of functionalities designed to support your marketing efforts.

Step-by-Step Instructions

Step 1: Connect Your Webflow Account to ActiveCampaign

1. Login to your Webflow account. 2. Click on the **Apps** icon in the left-hand menu. 3. In the search bar at the top left, type **ActiveCampaign**. 4. Hover over **ActiveCampaign** in the list, then click the **Install** button that appears. 5. After installation, hover over **ActiveCampaign** in the **Connected** section and click **Launch**. 6. In the ActiveCampaign login modal:

  * Enter your ActiveCampaign URL and your Template:''ActiveCampaign API Key''.
  * Optionally, provide a **Friendly Name** for easier identification.
  * Choose to connect the ActiveCampaign account solely to this site by checking the **Add to this site** option, or make it accessible across all Webflow sites in your workspace with the **Add to workspace** option.

7. Click **Sign in** to finalize the connection.

Step 2: Sync Webflow Forms with ActiveCampaign

1. From your Webflow account, navigate back to the **Apps** icon. 2. Search for **ActiveCampaign** again and click **Launch**. 3. Select the ActiveCampaign account you wish to work with. 4. Click on **Sync Webflow forms with ActiveCampaign**. 5. Choose the Webflow form to sync and click **Set up form sync**. 6. If multiple Webflow forms exist, manually select the form for field mapping by clicking **Select Form Manually**. 7. In the **Select ActiveCampaign List** dropdown, select an existing list or create a new one by filling the fields for **List Name**, **Description**, **List URL**, and **Reminder Message**. 8. After selecting or creating a list, click **Continue to Field Mapping**. 9. Review the sync configuration and click **Save & Active Sync**. 10. Map Webflow fields to ActiveCampaign fields:

   * Add mappings as needed, and create new ActiveCampaign custom fields if necessary.    

11. For the **Tags** field, either type existing tags and select them or create new tags. 12. Click **Start Sync** when all mappings and tags have been finalized. 13. Don't forget to **Publish Webflow Site** to activate the sync configuration.

Configuration Options and Settings

Within the integration, several key settings and options facilitate the connection between Webflow and ActiveCampaign:

• **Field Mapping**: This allows you to configure how fields in Webflow correspond to fields in ActiveCampaign, ensuring that data submitted through forms is correctly captured.
• **Tags**: Use the **Tags** field to associate contacts with multiple existing or new tags.
• **Event Tracking**: Configure **Click**, **Element Visible**, and **Time on Page** event tracking to capture user interactions with your website.
• **Site Tracking**: This option allows you to monitor visitor behavior in real-time as contacts navigate your site.

Best Practices and Tips

- Ensure all form submissions from the same contact are accurately captured by utilizing **Custom Objects** if you are an Enterprise user. - Regularly review and update your field mappings to prevent misalignments, particularly with field types. - After any changes to your integrations or settings, always remember to **Publish Webflow Site** to apply those changes. - Leverage event tracking to enhance your understanding of user engagement and to optimize your marketing strategies.

Common Use Cases with Examples

1. **Lead Generation**: Use Webflow forms synced to ActiveCampaign lists to capture leads and manage them in your CRM. 2. **User Interaction Tracking**: Implement event tracking to monitor how users interact with specific elements on your Webflow site, allowing for better-targeted marketing. 3. **Website Performance Analysis**: Track the time users spend on different pages to identify popular content or areas for improvement.

Troubleshooting

If you encounter issues while connecting Webflow to ActiveCampaign: - Make sure your ActiveCampaign API key is entered correctly. - Check your Webflow account permissions to ensure that you have access to manage integrations. - Verify that your fields in Webflow align with those in ActiveCampaign to avoid data capture issues.

FAQ

Q1: What plans are required to use the Webflow integration with ActiveCampaign? A1: The integration is available for all plans including Starter, Plus, Pro, and Enterprise.

Q2: Can I sync multiple Webflow forms to ActiveCampaign? A2: Yes, you can sync multiple forms, and you can configure each form's field mapping individually.

Q3: Is there any coding needed to set up this integration? A3: No, the integration setup is designed to be completed entirely within the Webflow interface without coding.

Q4: How can I see the history of form submissions from contacts? A4: ActiveCampaign Enterprise plan users can view all form history directly in the contact record.

Q5: What happens if I need to disconnect ActiveCampaign from Webflow? A5: You can easily disconnect by selecting the ActiveCampaign app in Webflow and clicking the trash can icon.

Q6: Do I need to manually update my integrations? A6: Once the integration is set up, it will automatically sync data based on the configurations set, but you may periodically need to revise field mappings.

Q7: Where can I find more information on using Custom Objects with this integration? A7: Please refer to the relevant sections within ActiveCampaign’s documentation for detailed guidance on Custom Objects.

For more information about the integration details, please refer to the ActiveCampaign help documentation. ```