Connect Unbounce to ActiveCampaign

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Connect Unbounce to ActiveCampaign

Introduction

The Connect Unbounce to ActiveCampaign feature facilitates a seamless integration that allows users to connect their Unbounce landing pages directly with their ActiveCampaign account. This connection is crucial as it enables the automatic creation and updating of customer data based on submissions from Unbounce landing pages. By utilizing this integration, businesses can enhance their marketing efforts through more effective data management.

This feature is available across all ActiveCampaign plans including Starter, Plus, Pro, and Enterprise, as well as all Unbounce plans. It is important to note that while the integration allows for data collection and updates, contacts submitted through Unbounce landing pages will not automatically be added to a list within ActiveCampaign. Users must separately utilize the Add to List automation action for that purpose.

How to Access This Feature

To access the Unbounce integration in ActiveCampaign, follow these steps: 1. Log in to your ActiveCampaign account. 2. Navigate to your profile and click on Apps to open the Apps page. 3. In the Apps page, use the search bar to look for "Unbounce."

Step-by-Step Instructions

Connecting your Unbounce account to ActiveCampaign involves several steps. Follow the detailed instructions below:

1. From the ActiveCampaign Apps page, click on Unbounce to open its integration page. 2. On the Unbounce app page, click the Connect Account button. 3. Enter your email address and password for your Unbounce account on the subsequent screen. 4. Click the Sign In button. 5. The Unbounce app page will refresh, showing a list of your Unbounce landing pages. Initially, these pages will be marked as Inactive. 6. To connect a specific landing page, click on the name of the page you wish to connect. 7. **Required:** Map the email address field from your Unbounce page to the email address field in ActiveCampaign. Note that landing pages without an email address collecting field cannot be synced. 8. **Optional:** Map additional fields of your choice to ActiveCampaign. For standard object mappings - including Contacts, Deals, and Accounts - you will have the option to map necessary fields.

  - When mapping Deal fields like Currency, Deal Owner, Pipeline, or Stage, you may either choose values from ActiveCampaign or select the Map from Source option to overwrite a selection from the provided list.

9. Once field mappings are complete, click the Save button to finalize your settings.

A confirmation message will appear indicating that your settings have been successfully saved. Your connected page will be showcased at the top of the Unbounce landing pages and will now have an Active status.

Configuration Options and Settings

The following key configuration options and settings are essential when integrating Unbounce with ActiveCampaign:

• **Webhook**: For each connected landing page, a unique webhook is generated within your Unbounce account to send form submission data directly to ActiveCampaign.
• **Field Mapping**: You can map multiple fields from your Unbounce page such as email address, customer names, and any other necessary fields for syncing with existing records in ActiveCampaign.
• **Tags**: New contacts created via Unbounce integrations will receive tags indicating the source of the information, such as unbounce-integration and unbounce-integration-[your_landing_page_name].
• **Submission Logs**: ActiveCampaign provides logs which display both successful and failed submissions for rigorous tracking and troubleshooting.

Best Practices and Tips

To make the most out of the Connect Unbounce to ActiveCampaign integration, consider the following best practices:

• **Regularly Review Submission Logs**: This allows you to pinpoint any issues with form submissions, ensuring your data collection remains effective.
• **Keep Field Mapping Updated**: Ensure your field mappings reflect any changes or adjustments in your landing page forms to avoid data mismatches.
• **Use Tags Strategically**: Utilize the tags generated through integration for improved segmentation and targeting within your ActiveCampaign marketing strategies.
• **Test Your Automation Actions**: After submissions are made, double-check that the contacts have been added to the correct lists using the Add to List action to maintain an organized database.

Common Use Cases

Connect Unbounce to ActiveCampaign can be implemented in various marketing strategies:

1. **Lead Generation Campaigns**: By mapping fields such as names and emails, marketers can streamline lead capture directly from landing pages into their ActiveCampaign CRM for follow-up and nurturing. 2. **Event Registrations**: Use Unbounce landing pages to collect registrations for events, ensuring that each contact is logged and tagged appropriately for event-related communications. 3. **A/B Testing**: Utilize multiple Unbounce landing pages with integrated mappings to analyze which versions convert best, tracking the effectiveness directly in ActiveCampaign.

Troubleshooting Section

If you encounter challenges during the setup or usage of the Unbounce integration, consider these troubleshooting tips:

• **Reauthenticate Your Unbounce Account**: If experiencing connection issues, ensure you reauthenticate your Unbounce connection in ActiveCampaign to comply with updated OAuth token requirements.
• **Check Webhook Settings**: Ensure that webhooks are properly configured within Unbounce to guarantee form submissions are sent to ActiveCampaign.
• **Review Field Mappings**: Confirm that all required fields are mapped correctly to avoid data not being synced properly.
• **Submission Feedback**: Utilize submission logs to monitor for any errors to adjust your integration settings accordingly.

Related Features

For further integration capabilities or features related to ActiveCampaign, explore:

• Automations
• Forms
• Contacts

FAQ Section

1. **What is required to connect Unbounce with ActiveCampaign?**

  - You need both an ActiveCampaign account and an Unbounce account for the integration.

2. **Can I connect multiple Unbounce landing pages?**

  - Yes, you can connect multiple landing pages to your ActiveCampaign account.

3. **Will contacts added through Unbounce sync to an ActiveCampaign list automatically?**

  - No, you must use the Add to List automation action to add contacts to a list.

4. **Can I map more than one field from Unbounce?**

  - Yes, you can map multiple fields; there is no limit to the number of fields you can map.

5. **What happens if I delete the webhook in Unbounce?**

  - Deleting the webhook will stop syncing submission data to ActiveCampaign, but you won’t disconnect the landing page itself.

6. **If I change my Unbounce page ownership, what should I do?**

  - You must disconnect the page from ActiveCampaign before transferring ownership.

7. **How do I know if my Unbounce integration is set up correctly?**

  - Check the status of your landing pages in ActiveCampaign; they should display as Active, and you can monitor submission logs for any data received.

By following this comprehensive guide, users can effectively connect and manage their Unbounce accounts with ActiveCampaign, enhancing their marketing capabilities and managing customer data efficiently. ```