Connect TikTok Ads

```mediawiki Navigation: Main_Page > Apps > Connect TikTok Ads

Connect TikTok Ads to ActiveCampaign

Introduction

The Connect TikTok Ads to ActiveCampaign feature allows businesses to sync leads generated from TikTok Ads directly into their ActiveCampaign account. This integration is crucial as it automates the lead management process, enabling users to effectively track and manage leads gathered from their TikTok ad campaigns. By utilizing this integration, businesses can enhance their marketing efforts by triggering event tracking updates, creating segments, driving sales, and generating leads, streamlining workflow across platforms.

How to Access This Feature

To access the TikTok Ads integration within ActiveCampaign, follow these basic steps: 1. Log in to your ActiveCampaign account. 2. Navigate to the Apps section located in the lower left menu of the dashboard.

Step-by-Step Instructions

Setting up the TikTok Ads integration involves several straightforward steps:

1. **Navigate to the Apps Section**: From your ActiveCampaign account, click on Apps in the lower-left menu.

2. **Search for TikTok Ads**: In the Apps section, enter "TikTok Ads" into the search field.

3. **Select TikTok Ads**: Click on the TikTok Ads option that appears in the search results.

4. **Add an Account**: Click the Add an account button. A modal window will appear.

5. **Connect Your Account**:

  - If you've already connected a TikTok Ads account to ActiveCampaign, click the Select button to proceed with the existing account.
  - If you are connecting a new account, click Connect and follow the on-screen authentication steps.

6. **Access Permissions**: It is recommended that you leave all options under Access Your Ad Account For: checked. Both Lead Management and CRM Event Management options are required for the sync to function properly. Click Confirm to move forward.

7. **Continue Setup**: After authentication, click the Continue button.

8. **Account and Form Selection**: Use the dropdown menus to choose the specific account and form you want to sync with ActiveCampaign. Click Continue.

9. **Review Custom Object Fields**: On the next screen, you will see the custom object and its associated fields from TikTok that will sync to ActiveCampaign. No action is needed here, just click Continue.

10. **Field Mapping**: Map the fields from your TikTok form to ActiveCampaign fields. Start by selecting the Email field in the first dropdown, mapping it to the corresponding Email field in ActiveCampaign. To add more field mappings, click the Add Field Mapping button.

11. **Finish Setup**: Once all fields are mapped, click the Finish button to complete the integration setup.

Your TikTok Ads account is now successfully connected to ActiveCampaign. To manage the integration, navigate to Apps > Connected Apps > TikTok Ads.

Configuration Options and Settings

The TikTok Ads integration offers several important configuration options: - Lead Management: Enables management of leads that submit TikTok Ads Instant forms. - CRM Event Management: Allows tracking of events related to the leads generated from TikTok.

Upon successful setup, each contact that syncs to your ActiveCampaign account from TikTok Ads will have: - The tiktok-ads-integration tag automatically applied. - A unique tag that includes the form name and submission timestamp (e.g., tiktok-ads-integration-Form_Name_Date_Time). - A custom object linked to the contact record that includes essential fields like Lead ID, Campaign Name, Form Name, Ad Name, Adset Name, Form Field, and Form Received Date.

Best Practices and Tips

- Ensure you have a TikTok for Business account and a live Instant Form before setting up the integration. - Make sure all required permissions are enabled to allow proper data syncing. - Regularly check that the mapping of TikTok fields to ActiveCampaign fields is up to date, especially when making changes to forms on TikTok. - After integration, test the setup to confirm that leads are syncing correctly, as outlined in the testing section below.

Testing the TikTok Ads Integration

To validate your TikTok Ads integration: 1. Log into your TikTok Ads account. 2. Navigate to your Instant Form and click Preview. 3. Submit the form by completing all the required fields, then click the Submit button again. 4. Return to your ActiveCampaign account and search for the test contact you created. 5. Verify that the following information is present on the test contact’s record:

  - Two TikTok-related contact tags.
  - The TikTok custom object populated with corresponding fields. Note: The Campaign Name should indicate "test lead" to confirm it is a test.
  - Click on the ellipsis and select Details to view more information about the submission.

Troubleshooting

If you encounter issues while setting up or using the TikTok Ads integration, consider the following: - Ensure that your TikTok for Business account is active and properly configured. - Re-check the permissions granted during the setup process, as these are essential for the integration to work correctly. - Confirm that the submitted forms have the correct fields matched to ActiveCampaign. - If leads are not appearing in ActiveCampaign, try re-authenticating the connection or re-mapping the fields in the integration setup.

FAQ

1. What plans offer the TikTok Ads integration?

The TikTok Ads integration is available for users on the Plus, Pro, and Enterprise plans.

2. Do I need a TikTok for Business account?

Yes, a TikTok for Business account and a live Instant Form are required to set up the integration.

3. How do I know if my TikTok Ads integration is set up correctly?

You can verify the integration by testing it as described in the testing section of this article.

4. Can I sync multiple TikTok Ads accounts with ActiveCampaign?

Yes, you can connect multiple TikTok Ads accounts to your ActiveCampaign account and manage them in the same integration settings.

5. What information does the custom object include on a contact record?

The custom object includes fields such as Lead ID, Campaign Name, Form Name, Ad Name, Adset Name, Form Field, and Form Received Date.

6. What happens if I change the fields on my TikTok form?

You will need to update the field mappings in your ActiveCampaign integration settings to reflect any changes made to your TikTok form.

7. Where can I manage the TikTok Ads integration in ActiveCampaign?

You can manage the integration by going to Apps > Connected Apps > TikTok Ads in your ActiveCampaign account. ```