Connect LinkedIn Ads to ActiveCampaign

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Connect LinkedIn Ads to ActiveCampaign

Introduction

The Connect LinkedIn Ads to ActiveCampaign feature allows you to integrate your LinkedIn event and subscription forms with ActiveCampaign. This integration is vital as it enables marketers to retarget customers through audience lists and effectively manage lead generation campaigns. Additionally, it facilitates the synchronization of leads from LinkedIn, providing valuable data for nurturing and tracking potential customers.

This integration consists of two primary components: Lead Gen Forms and Matched Audiences, which work together to enhance your marketing efforts on LinkedIn.

How to Access This Feature

To access the LinkedIn Ads integration in ActiveCampaign, you need to have an ActiveCampaign account. Your LinkedIn account must have the capability to run Ads, and an active LinkedIn Generative form is required. Follow these steps to access the feature:

1. Log into your ActiveCampaign account. 2. Click on the Apps option from the left navigation menu. 3. Use the search bar to find and select LinkedIn Lead Gen Forms.

Step-by-Step Instructions

This section provides detailed instructions on how to connect both LinkedIn Sponsored Forms and LinkedIn Organic Lead Gen Forms to ActiveCampaign.

Inbound Action: Connect a LinkedIn Sponsored Form to ActiveCampaign

To integrate your LinkedIn sponsored forms, complete the following steps:

1. From your ActiveCampaign account, click Apps.
2. Use the search bar to find and select LinkedIn Lead Gen Forms.
3. Click the Add an account button located at the top right.
4. A modal window will open; click the Connect button.
5. You will be redirected to your LinkedIn Ads account for authorization; follow the prompts to allow LinkedIn to connect with your ActiveCampaign account.
6. Click Done once authorized.
7. A confirmation modal will appear, click OK.
8. Redirected back to your ActiveCampaign account, click Add new resource.
9. In the new modal, complete the following fields:

  * **Lead Types** - select Ads
  * **Accounts** - select your LinkedIn account
  * **Event** - skip this as there is no event to select for this form type
  * **Forms** - select the Ads form you wish to connect. Ensure your form is set to Active in LinkedIn.
  * **Tags** - these will be added to contacts upon form submission.
  * Click the Continue button.

1. The next screen will show object fields syncing to ActiveCampaign; click Continue.
2. Map LinkedIn fields to existing ActiveCampaign contact fields:

  * The **Email address** field is required and will be mapped automatically.
  * Continue mapping each field as desired. Click Add field mapping to include more fields.
  * When finished, click the Finish button.

1. Ensure your ad in LinkedIn is set to Active for leads to sync when forms are submitted.

• Testing Note*: You may use the lowest ad price for testing purposes. After testing, pause the form until you want to collect submissions.

Inbound Action: Connect a LinkedIn Organic Lead Gen Form to ActiveCampaign

To integrate your LinkedIn organic event registration forms, perform the following steps:

1. From your ActiveCampaign account, click Apps.
2. Use the search bar to find and select LinkedIn Lead Gen Forms.
3. Click the Add an account button at the top right.
4. In the modal window, click the Connect button.
5. Authorize the connection via your LinkedIn Ads account.
6. Click Done after authorization.
7. Confirm the connection by clicking OK.
8. Click Add new resource in your ActiveCampaign account.
9. In the modal, complete the following:

  * **Lead Types** - choose Event
  * **Accounts** - select your LinkedIn account
  * **Event** - choose the event you aim to connect.
  * **Forms** - select the registration form for your event (set to Active on LinkedIn).
  * **Tags** - display tags added to contacts.
  * Click Continue.

1. Confirm object fields syncing to ActiveCampaign by clicking Continue.
2. Map the fields from LinkedIn to your ActiveCampaign contact fields similarly as before.

• Testing Note*: Form submissions from this integration will not add a site tracking cookie to contacts.

Outbound Actions: Adding and Removing Contacts to/from LinkedIn Matched Audience Lists

Adding Contacts to a LinkedIn Matched Audience List:

1. Click on the Automations button in your ActiveCampaign account. 2. Edit or create a new automation. 3. Click the node (+) to place a Matched Audience action. 4. From the Apps tab, select the Add Contact to Audience action. 5. Choose your connected LinkedIn account by clicking the blue Select button. 6. Select your LinkedIn account from the Accounts dropdown. 7. From the Audiences dropdown, select the audience list to which contacts will be added:

  * Choose Create New Audience to create a new audience.

8. Click the Continue button. 9. Map ActiveCampaign fields to LinkedIn fields using the dropdown options:

  * Note: The **Email field** is the only required field.

10. Click the Finish button.

Removing Contacts from a LinkedIn Matched Audience List:

1. Click on the Automations button in your ActiveCampaign account. 2. Edit or create a new automation. 3. Click the node (+) to place a Matched Audience action. 4. Select the Remove Contact from Audience action from the Apps tab. 5. Choose your linked account by clicking the blue Select button. 6. Select your specific account from the Accounts dropdown. 7. From the Audiences dropdown, select the audience to remove contacts from. 8. Click the Continue button. 9. In the Field Mapping section, select the ActiveCampaign **Email** field to proceed. 10. Click the Finish button.

Configuration Options and Settings

The integration features several configuration options, namely:

• Lead Types: The type of form being used (Ads or Event).
• Accounts: Select your LinkedIn account.
• Forms: The specific form to connect.
• Tags: Tags transferred to contacts upon form submission.
• Mapping fields, including the requirement for the **Email address** field.

The integration supports mapping LinkedIn Lead Gen Forms data to existing contact fields in ActiveCampaign but does not create new contact fields nor map to Account or Deal fields.

Best Practices and Tips

- Ensure that all forms connected to ActiveCampaign are marked as Active in LinkedIn. - Regularly check the integration settings to make sure that contact fields are accurately mapped. - Utilize the LinkedIn custom object fields to enhance email personalization in automated campaigns. - Familiarize yourself with the tags generated during the integration to maintain organized contact records. - Use the Segment Builder to create targeted lists of LinkedIn contacts for more focused marketing efforts.

Troubleshooting

- If your contacts are not syncing as expected, re-check the integration settings and ensure your LinkedIn forms are active. - Verify mapping configurations to ensure that all necessary fields are appropriately connected. - If receiving error messages during the authorization process, confirm your LinkedIn account ability to run Ads. - Consult the ActiveCampaign help center for any connectivity issues that may arise during integration.

FAQ

Q1: Do I need a specific LinkedIn account type to use this feature? A1: Yes, you need a LinkedIn account with the ability to pay for Ads.

Q2: Can I connect both Sponsored and Organic forms? A2: Yes, both Sponsored and Organic Lead Gen forms can be connected.

Q3: How do I know if a contact came from a LinkedIn form? A3: Contacts will have specific tags indicating LinkedIn lead submissions.

Q4: Can I create new custom fields in ActiveCampaign through this integration? A4: No, the integration will not create new contact fields.

Q5: What actions can I perform with matched audiences? A5: You can add or remove contacts from your LinkedIn Ads Matched Audience lists.

Q6: Can I use LinkedIn fields in one-to-one emails? A6: No, LinkedIn custom object fields are not available in one-to-one emails or standard campaigns.

Q7: What happens if a contact updates their information on LinkedIn? A7: The integration includes triggers to update contact information automatically based on LinkedIn form submissions.

For more detailed guidance on the functionalities of the integration and troubleshooting, please visit the ActiveCampaign help center. ```