Change the subject line

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How do I change the subject line for my campaign?

Changing the subject line for your email campaign is a crucial aspect of ensuring that your audience engages with your content. A compelling subject line can significantly improve your open rates and overall campaign performance. In ActiveCampaign, you have the flexibility to update the subject line of your campaigns that are in a draft or scheduled status. However, once a campaign has been sent, modifications to the subject line are no longer possible.

In this article, we will guide you through the steps to change the subject line for your campaign, provide best practices, troubleshoot potential issues, and answer frequently asked questions.

How to access the feature

To change the subject line for an ActiveCampaign campaign, you can access the feature through the Campaigns overview page or the Campaign Designer. Both methods will allow you to edit your campaign's subject line efficiently.

Step-by-step instructions

How to change the subject line from the Campaign Overview page

1. Click Campaigns from the main navigation menu, and select the campaign you wish to update. 2. On the Campaign Summary page, enter your new subject line in the designated field. 3. At this point, you have several options:

  * Click Save and exit to save your changes and exit the campaign.
  * Click Test and preview to send a test version of your campaign with the new subject line.
  * Click either Send now to immediately send your campaign, or choose Schedule to send your email at a later date and time.

How to change the subject line from the Campaign Designer

1. Click Campaigns from the main navigation menu, and select the campaign you want to update. 2. On the Campaign Summary page, click the Edit design button. 3. Within the Designer, click on the gear icon located at the top right corner. 4. Input your new subject line in the Subject field. 5. Click Save to save your changes. 6. Choose to either click Save and exit to work on the campaign later or click Next to navigate to the Campaign Summary page.

  * From there, you can opt to click Save and exit, Test and preview, Send now, or Schedule your email.

Configuration options and settings

When changing the subject line of your campaign, the following configuration options and settings must be considered:

• **Subject Field**: This is where you will enter the new subject line for your campaign.
• **Save and Exit**: Allows you to maintain your changes while exiting the campaign for future editing.
• **Test and Preview**: Enables you to send yourself a test email to see how the new subject line looks in an actual email format.
• **Send Now/Schedule**: Options for dispatching your email immediately or at a chosen later date and time.

Best practices and tips

1. **Keep it concise**: Short and clear subject lines often perform better as they are easily readable at a glance. 2. **Create urgency**: Phrases that imply urgency, such as "limited time" or "last chance," can motivate recipients to open the email. 3. **Personalization**: Including the recipient's name or specified interests in the subject line can increase engagement. 4. **A/B testing**: If possible, run A/B tests with different subject lines to identify which ones resonate more with your audience. 5. **Avoid spam triggers**: Stay away from using phrases that might trigger spam filters. Phrases like "Free" or excessive punctuation may reduce deliverability.

Troubleshooting

If you encounter issues while trying to change your campaign's subject line, consider the following:

• Ensure that the campaign is either in draft or scheduled status. If it's already sent, the subject line cannot be changed.
• If changes do not save, check for potential browser-related issues or ensure that you are following the steps correctly.
• If the Test and preview does not function, double-check your internet connection or refresh the page to resolve any temporary glitches.

FAQ

1. Can I change the subject line after the campaign has been sent?

No, once a campaign is sent, the subject line cannot be altered.

2. Will changing the subject line affect my email's visibility?

Yes, an eye-catching subject line can improve open rates and overall engagement with your email.

3. How do I test my new subject line before sending?

You can use the Test and preview feature to send a test version of your campaign to see how the subject line appears in an email.

4. Is there a character limit for the subject line?

While there is no strict limit in ActiveCampaign, aiming for around 50 characters is generally recommended for optimal readability on most devices.

5. What should I avoid when creating a subject line?

Avoid overly long phrases, spammy language, and excessive punctuation which could cause your emails to be flagged by spam filters.

6. Can I see the performance metrics related to my subject line?

Once your campaign is sent, you can view metrics like open rates to assess how effective your subject line was.

7. Is it possible to edit the subject line multiple times before sending?

Yes, you can change the subject line as many times as necessary before the campaign is sent.

By utilizing the information provided in this article, you will be able to effectively change the subject line for your campaign and enhance your email marketing efforts through ActiveCampaign. ```