Change Default Footer

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How do I change the default footer in my emails?

Change Default Footer is an important feature within ActiveCampaign that allows you to customize the email footer across your campaigns and automation emails. It is vital for maintaining brand consistency and providing your subscribers with essential information, such as how to unsubscribe and your physical mailing address. Understanding how to change the default footer not only makes your emails look more professional but also ensures compliance with regulations regarding email communication.

How to access this feature

To access the feature for changing the default footer, you need to navigate within the ActiveCampaign platform to the specific campaign or email template where you want to apply the changes. You have the option to use either the new Email Designer (launched in 2022) or the Classic Designer to customize your footer.

Step-by-step instructions

Below are the detailed instructions for both the Email Designer and the Classic Designer for changing your default email footer.

Using the Email Designer (Launched 2022)

1. Locate and open the campaign or email template you wish to edit. 2. On the Campaign Summary Page, hover over the design to the right and click **Edit design** to open the campaign designer. 3. Drag a new text block to your layout. 4. Type the text that will contain your unsubscribe link. Highlight the text, then click the link icon in the navigation bar. 5. The **Add a Link** modal will appear. You can add the unsubscribe link in two ways:

  - In the dropdown, select **Personalization Tag** and type %UNSUBSCRIBELINK%, then click **Save**. Alternatively, type %UNSUBSCRIBELINK% directly in the **Link** section on the right panel; your changes will automatically save.

6. To insert your physical mailing address, click the text block where you want the address to appear. 7. Click the **Personalization Tags** option on the top toolbar. 8. In the **Add a Personalization** modal, click **Message**, then select either **List Sender Info (multiple lines)** or **List Sender Info (single line)**. 9. Your physical mailing address will replace the corresponding personalization tag when the email is sent. Once both personalization tags are present, the default footer will be removed.

You should note that you cannot adjust the displaying text of the unsubscribe link; it will show the full URL as per the assigned tag.

Using the Classic Designer

1. Locate the campaign, automation email, or email template you want to edit. 2. Hover over the campaign design to the right and click **Edit design** to open the campaign designer. 3. Drag a new text block into your layout. 4. Click the new text block. A modal toolbar will appear. 5. Click the **Personalize** button. A modal window will appear. 6. Click the **Message** category on the left, then select the **Unsubscribe Link** option. 7. In the next modal window, type the desired text for your unsubscribe link, then click **OK**. 8. To insert your physical mailing address, repeat steps 4-6 and then click either **List Sender Info (multiple lines)** or **List Sender Info (single line)**. The personalization tag will appear as %SENDER-INFO%. 9. Click out of the content block. Your customized footer will replace the default footer.

Configuration options and settings

Adjusting the footer to align with your brand involves adding two specific personalization tags: - A tag for your physical mailing address, which is the address you provided under **Settings** > **Addresses**. - A tag for an unsubscribe link. Without these personalization tags, the default footer will persist, as typing plain text will not be sufficient.

It's noteworthy that custom footers must be added separately for each campaign or automation email; this is not a global or permanent adjustment.

Best practices and tips

- Always include your physical mailing address and an unsubscribe link to comply with email marketing laws. - To streamline your processes, create a content block with your customized footer and save it in your content library for reuse in future emails. - Ensure that your unsubscribe link is clear and easy to find to foster subscriber trust. - Test your emails to ensure that the footer appears as intended and the personalization tags work correctly.

Common use cases with examples

- **Brand Consistency**: A local coffee shop can replace the default footer with their unique footer that includes their logo, address, and Instagram link. - **Event Promotions**: A marketing agency can utilize a customized footer in their campaign emails to provide specific event dates and cancellation policies. - **Newsletter Management**: A digital magazine can use a personalized footer to remind readers of their mailing address and offer a seamless way to unsubscribe if desired.

Troubleshooting

If you encounter issues with your footer not displaying correctly, consider the following: - Ensure both personalization tags are added correctly. - Check the status of your campaign; remember that you cannot modify campaigns that are already sent, only those in **Draft** or **Scheduled** status. - If you are using the Email Designer, confirm that changes have been saved in the **Add a Link** modal.

FAQ

What types of emails can I customize my footer for?

You can customize the footer for campaigns and automation emails, but not for transactional emails like opt-in confirmation emails.

Can I change the footer after sending an email?

No, once an email is sent, you cannot change its footer. Changes must be made while the campaign is in **Draft** or **Scheduled** status.

Is there a way to permanently set my footer?

The footer must be updated per campaign; however, creating a content block with your footer can make reusability easier.

What do I do if my unsubscribe link isn’t working?

Ensure you have inserted the correct %UNSUBSCRIBELINK% personalization tag in your emails.

Can I use multiple addresses in my footer?

No, only the physical mailing address you provided under **Settings** > **Addresses** will be displayed unless you add a different mailing address explicitly in the footer.

For further reading and resources, see the complete documentation for customizing email footers, including saving reusable content blocks to your content library. ```