Campaigns Performance report

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Campaigns Performance report

Introduction

The Campaigns Performance report in ActiveCampaign provides users with comprehensive aggregate data about all sent campaigns within their account. This feature plays a crucial role in email marketing strategies by enabling users to evaluate the effectiveness of their campaigns, understand customer engagement, and adjust future marketing efforts accordingly. The report includes metrics on campaign sends, opens, clicks, unsubscribes, bounces, and even revenue generated when integrated with eCommerce platforms, making it an essential tool for marketers aiming to optimize their outreach.

How to Access the Campaigns Performance Report

Accessing the Campaigns Performance report can be accomplished in two straightforward ways:

1. Navigate to the Campaigns menu and select Campaigns Performance. 2. Alternatively, go to the Reports menu and choose Campaigns Performance.

Once accessed, the report will display the history of all campaigns sent in the last 14 days, providing a quick overview of your recent email performance.

Step-by-Step Instructions

Accessing the Report

1. Either from the Campaigns menu or the Reports menu, click on Campaigns Performance. 2. Wait for the report to load, which will automatically show campaigns sent in the past 14 days.

Filtering Campaign Data

At the top of the report, you have the ability to filter the campaign performance data using the following options:

1. **Campaign Sent Date**: This filter allows you to specify the date when the campaigns were sent.

  - Options include:
    - Today
    - Yesterday
    - Last 7 days
    - Last 14 days
    - Last 30 days
    - Custom Range (to set a specific date range using the **Sent Beginning** and **Sent End** filters).

2. **Result Start** and **Result End**: These filters are used to display metrics such as opens and clicks for the specified period.

Viewing Campaign Metrics

The report will show vital information for each sent campaign, including:

- **Campaign Name**: The name of the campaign. - **Campaign Subject**: The subject line of the campaign. - **# Sends**: Total number of emails sent. - **# Opens**: Unique opens for the campaign. - **# Clicks**: Unique links clicked by contacts. - **# Unsubscribes**: Contacts who unsubscribed. - **# Bounces**: Emails that bounced. - Performance rates such as **Open Rate**, **Click-to-Open Rate**, **Click Rate**, **Unsubscribe Rate**, **Bounce Rate**, and potentially **Revenue** generated.

Exporting Data

To export the Campaigns Performance report, follow these steps:

1. Hover over the Bounce Rate column, and a vertical ellipsis will appear. 2. Click on the ellipsis and select Download Data.... 3. Choose the format to export: CSV, TXT, Excel (2007 or later), JSON, HTML, or Markdown.

• • Important**: The export will time out after 90 seconds, potentially leading to a blank file. If this occurs, refresh your browser and try exporting again.

Configuration Options and Settings

The Campaigns Performance report comes equipped with a variety of settings to customize how you view your data:

- **Campaign Sent Date**: Use this to specify the exact time frame for your campaign data. - **Result Start** and **Result End**: These are critical for isolating specific metrics over designated periods.

Additional filters and sorting options enhance usability, allowing you to quickly find the data you're looking for.

Best Practices

To get the most out of the Campaigns Performance report, consider the following best practices:

- Regularly monitor your campaign metrics to stay updated on performance. - Utilize the Custom Range feature to analyze specific periods, particularly during marketing pushes or campaigns. - Use split testing insights to refine your messaging and improve engagement rates. - Ensure you have connected a Deep Data integration if you wish to view eCommerce revenue data, as this connection significantly optimizes your reporting capabilities.

Troubleshooting

If you encounter issues accessing the Campaigns Performance report, check the following:

- Confirm that you are assigned to the Admin group in your ActiveCampaign account, as only admin users have access to this report. - If reports do not load or display data correctly, try refreshing your browser or clearing your cache. - Verify that your account has sent campaigns within the specified reporting date range to generate data.

FAQ

1. Who can access the Campaigns Performance report?

Only users assigned to the Admin group in an ActiveCampaign account can access this report.

2. Can I export the metrics from this report?

Yes, you can export the report data in several formats, including CSV, Excel, and HTML.

3. What types of metrics are included in the Campaigns Performance report?

Key metrics include the number of sends, opens, clicks, unsubscribes, bounces, and various performance rates.

4. How can I filter campaign data by date?

You can use the Campaign Sent Date, Result Start, and Result End filters to specify desired date ranges.

5. Are eCommerce metrics included in this report?

Yes, but you must connect a Deep Data integration to view any eCommerce revenue generated from campaigns.

6. How can I view metrics for split test campaigns?

Click on the subject line of the split test campaign in the report to see metrics for each message version.

7. What happens if I don't see any data in the report?

Ensure that campaigns were sent within the selected date range, and verify you have the appropriate admin permissions.

The Campaigns Performance report is an invaluable tool within ActiveCampaign that enables users to measure and analyze their email marketing efforts effectively. Use this guide to navigate and maximize your reporting capabilities for improved campaign performance.