Campaign when a web page is visited

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How to Send a Campaign When a Web Page is Visited

Introduction

The "Campaign when a web page is visited" feature in ActiveCampaign allows you to send a campaign to a contact immediately after they visit a specific page on your website. This is a powerful tool because it enables you to deliver timely and relevant communications based on a contact's behavior, enhancing engagement and potentially leading to increased conversions. By taking advantage of this feature, you can automate your marketing efforts and ensure that your communications are aligned with the interests of your audience.

How to Access This Feature

To access the "Campaign when a web page is visited" feature, you'll need to navigate to the **Automations** section within your ActiveCampaign dashboard. Ensure you have set up Site Tracking on your website to monitor visitor actions, which is a prerequisite for utilizing this feature.

Step-by-Step Instructions

1. **Click** **Automations** on the left menu. 2. **Click** the **Create an automation** button. 3. **Click** the **Start from Scratch** option, then **click** the **Continue** button. 4. The **Add a Start Trigger** modal will appear. **Click** the **Web page is visited** trigger and then **click** the **Continue** button. 5. In the **Action options** modal, **click** the **Web page URL** dropdown and select your domain.

  * You can also specify more general URLs using wildcard patterns. For instance, to run automations for any page in your "products" directory, input a URL format like: `yourdomain.com/products/*`. This means any page such as:
    * `yourdomain.com/products/on-sale/`
    * `yourdomain.com/products/widgets/new/`
    * `yourdomain.com/products/12345`

6. Set the automation to run **Once**, preventing the same message from being sent multiple times for repeat visits. 7. (Optional) You can segment contacts entering the automation by selecting the **Segment the contacts entering this automation** checkbox if you want to restrict or categorize who is eligible for this automation based on specific criteria. 8. When finished, **click** the **Add Start** button. 9. Next, add your first action by dragging the **Wait** action into the automation. This action pauses the automation before the email is sent.

  * Configure the wait duration as needed or set conditions that must be met before emails are sent. When finished, **click** the **Save** button.

10. Now, drag the **Send Email** action into your automation. You'll be prompted to create a new email campaign. Follow the steps to design your message. Once finished, you'll return to the automation builder. 11. When you are ready, **click** the **Active** button to turn the automation on.

Once you have the automation active, it will run automatically, sending your designated campaign to contacts who visit the specified page(s) on your site.

Configuration Options and Settings

While setting up the "Campaign when a web page is visited," there are several critical options you should be aware of:

• **Web page URL**: Allows you to specify the exact URL or a wildcard URL for broader targeting.
• **Automation Run Mode**: Ensure that it is configured to run **Once** to avoid sending repeated messages.
• **Segmenting Options**: By selecting the **Segment the contacts entering this automation** checkbox, you can control which visitors enter into the automation based on their behavior.

Best Practices and Tips

• Ensure that you set up Site Tracking correctly on your website to capture visits accurately.
• Use the **Wait** action effectively to delay the sending of emails, giving you the chance to avoid overwhelming contacts with immediate communications.
• Regularly review your automations to refine the URLs you are tracking and the content of your emails based on performance and engagement metrics.
• Test different email messages and segments for optimal performance before going live with the campaign.

Common Use Cases with Examples

1. **Lead Nurturing**: After a contact visits a specific product page, send a campaign showcasing similar products or discounts related to that product. 2. **Abandoned Cart Reminders**: If a contact visits an abandoned cart page, trigger an email reminding them of the items left behind, potentially including a special offer. 3. **Event Registrations**: Send a thank-you email when someone visits a page confirming their registration for a webinar or event.

Troubleshooting

If you encounter issues while setting up or executing the automation, consider the following steps:

• Verify that Site Tracking is correctly installed and working on your site.
• Ensure that the specified URLs in the automation match the actual pages being visited.
• Check the activation status of your automation; it must be set to **Active** for it to function.
• Review email design and the waiting period to ensure that they align with your expectations to avoid miscommunications with contacts.

Related Features

To enhance your use of the "Campaign when a web page is visited," you might also be interested in exploring:

• Automations - for detailed workflows that can be customized further.
• Site Tracking - to understand how to set up tracking on your website.

FAQ

1. How does the segmentation work in this automation?

The segmentation feature allows you to specify which contacts can enter the automation. You can opt to include only contacts who have visited the page more than once or exclude certain groups of contacts entirely.

2. What happens if the same contact visits the page multiple times?

If you set the automation to run **Once**, the contact will only receive the email the first time they visit the specified page, preventing repeated messages.

3. Can I modify the email campaign after it's been added to the automation?

Yes, you can edit the email campaign anytime from the email builder; however, changes will not affect previously sent emails.

4. Is there a limit on how many web pages can be tracked?

There is no fixed limit on tracking; however, it is advised to keep your focus on key pages to increase the effectiveness of your campaigns.

5. How can I evaluate the effectiveness of my campaigns triggered by page visits?

Use ActiveCampaign’s reporting features to analyze open rates, click-through rates, and overall engagement metrics associated with your automation and its triggered emails.

6. Can I use dynamic content in the emails sent through this automation?

Yes, you can personalize your emails using dynamic content to make them more relevant to the recipient based on their previous interactions.

7. What email formats are supported in this feature?

You can create and send various formats of email campaigns, including promotional emails, newsletters, and more, depending on your audience’s needs.

By utilizing the "Campaign when a web page is visited" feature, you can fundamentally enhance your marketing efforts, ensuring timely communication tailored to your audience’s needs. ```