Campaign types overview

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Campaign Types Overview

In ActiveCampaign, understanding the different types of campaigns you can create is essential for effectively reaching your audience. There are six distinct campaign types available that allow you to send emails to a list of opted-in contacts. Each campaign type serves a specific purpose and can be leveraged based on your marketing goals. This article will detail each campaign type and provide practical examples of when to use them.

How to Access This Feature

To access the campaign types in ActiveCampaign, follow these steps:

1. Log in to your ActiveCampaign account.
2. Navigate to the Campaigns section from the main menu.
3. On the Campaigns overview page, click on the button to create a new campaign.
4. You will be prompted to select from the available campaign types.

Step-by-Step Instructions

1. **Creating a New Campaign**

  - Click the Create Campaign button in the Campaigns section.
  - Select the campaign type you wish to use from the list provided.

2. **Choosing Your Campaign Type**

  - The available options will include: 
    - Standard
    - Automated
    - Auto Responder
    - Split Testing
    - RSS Triggered
    - Date Based Campaign

3. **Configure Your Campaign**

  - After selecting your campaign type, follow the respective steps to configure its settings such as subject line, sender information, and content.

4. **Preview and Test Your Campaign**

  - Use the Preview and Test features to ensure your email appears as expected.

5. **Schedule or Send Your Campaign**

  - Once everything is set, you can either schedule the campaign for a later date or send it immediately.

Configuration Options and Settings

Each campaign type features specific configuration options that cater to different marketing strategies. Here are the key campaign types with their settings:

• Standard - This is often referred to as a "broadcast email." Configure options in terms of timing (immediate or scheduled), audience (entire list, multiple lists, or segments), and content.

• Automated - Upon selecting this type, it redirects you to the automation builder where you can set up elaborate automated workflows. This is perfect for drip campaigns or to manage ongoing marketing activities.

• Auto Responder - This type automatically sends emails to new subscribers immediately after they join your list. Typically used for welcome messages.

• Split Testing - Allows you to create multiple versions of your email campaign to see which one performs better in terms of opens or clicks. Set up variables for testing and select target segments.

• RSS Triggered - Set campaigns that are activated when your designated RSS feed updates. Ideal for blogs or product notifications.

• Date Based Campaign - This sends messages based on a specific date in your contacts' profiles. You can program reminders or send birthday wishes based on these custom attributes.

Best Practices and Tips

When utilizing campaign types, consider the following best practices:

• **Segment Your Lists**: Always target specific segments to improve engagement rates.
• **A/B Testing**: Use the Split Testing feature to continuously improve the effectiveness of your marketing campaigns.
• **Automation**: Take full advantage of the Automated campaign type to nurture leads and keep your audience engaged without constant manual effort.
• **Content Relevance**: Ensure the content of your emails is relevant and personalized to the recipient.
• **Monitor Engagement**: Regularly review engagement metrics such as open rates and click-through rates to evaluate campaign performance.

Common Use Cases with Examples

1. **Standard Campaigns**: Sending out a monthly newsletter or announcing a seasonal sale. 2. **Automated Campaigns**: Creating a drip campaign that gradually introduces new customers to your product offerings. 3. **Auto Responder Campaigns**: Sending an immediate welcome email that includes a special offer for new subscribers who have joined your list. 4. **Split Testing Campaigns**: Testing two different subject lines to see which results in a higher open rate. 5. **RSS Triggered Campaigns**: Automatically notifying your audience every time a new blog post goes live. 6. **Date Based Campaigns**: Sending birthday wishes along with exclusive offers to customers on their special days.

Troubleshooting

If you encounter issues while creating or sending campaigns, consider the following solutions:

• **Campaign Not Sending**: Ensure that the recipients have opted in and check your account limits for sending restrictions.
• **Email Formatting Issues**: Use the Preview option to make adjustments before sending to ensure your email displays correctly.
• **Low Engagement Rates**: Reevaluate your audience segmentation and email content to improve engagement.

Related Features

For further reading and capabilities within ActiveCampaign, check out the following related features:

• Automation - Learn more about automating email sequences.
• Contact Lists - Understand how to manage your contact lists effectively.
• Segments - Use segmentation for better-targeted campaigns.

FAQ

• What types of campaigns can I create in ActiveCampaign?

 You can create Standard, Automated, Auto Responder, Split Testing, RSS Triggered, and Date Based campaigns.

• How do I switch campaign types before sending?

 Click the campaign type at the top left of your campaign settings, which allows you to select a different type.

• Can I send an automated campaign at a specific time?

 Yes, you can schedule your automated campaigns to trigger at specific intervals or times.

• What is a split testing campaign used for?

 It is used to determine which version of a campaign yields better performance in terms of opens or clicks.

• How can I send a birthday email to my contacts?

 Use the Date Based campaign type to send birthday emails based on date fields in your contacts' records.

• Is there a limit to the number of contacts I can send a campaign to?

 Yes, your plan may impose limits on the number of recipients. Check your specific plan details.

• Where can I find additional resources on campaigns?

 For more detailed information, consult the guide available in the ActiveCampaign help documents.

With a thorough understanding of the different campaign types and their applications, you can effectively leverage your email marketing strategies to drive engagement and conversions in your business. ```