Campaign archives

```mediawiki Navigation: Main_Page > Campaigns > Campaign archives

Campaign Archives

Introduction

The Campaign Archive feature in ActiveCampaign is designed to enable users to create a public page that contains links to past direct campaigns sent to their list. Each list within your ActiveCampaign account has its own campaign archive, making it easier for your audience to revisit previous communications. This feature is essential for maintaining transparency and encouraging engagement with your email marketing history.

By sharing the link to your Campaign Archive page, you can enhance your audience's interaction with your content. It's important to note that this feature does not include automated campaigns; only direct campaigns are archived.

This article will guide you through the process of accessing and managing your Campaign Archive.

How to Access Your Campaign Archive

You have two methods for accessing the Campaign Archive for a specific list within your ActiveCampaign account:

Option 1: From the Campaigns Page

1. Click Campaigns on the left menu. 2. Expand the Campaigns menu on the left, then select Archive. 3. In the list dropdown field, choose the desired list. This dropdown is located at the top of the View Archive page.

Option 2: From the Contacts Page

1. Click Contacts on the left menu. 2. Expand the Contacts menu on the left, then click Lists. 3. Locate the list you want to work with, and click the down caret next to the Import Contacts button. 4. From the options listed, click Advanced Settings. 5. A modal window will appear; click the Public Pages tab. 6. Click the Edit link to navigate to the View Archive page.

Once you have accessed the View Archive page, you will see the selected list's name, the link to your public campaign archive page, a preview of the Campaign Archive page, and options to format your page.

To share your public Campaign Archive page, simply copy and share the link with your audience.

Step-by-Step Instructions

1. Navigate to the Campaigns section or the Contacts section to access campaign archive options as detailed in the previous section. 2. Select the desired list from the dropdown menu. 3. View the archive page to see links to all past campaigns sent to the selected list. 4. Copy the link provided for the public Campaign Archive page, which can then be shared via emails, landing pages, and on your website.

When a contact clicks on the Campaign Archive link, they will be redirected to your page, where they can view all archived campaigns, click on links, and share campaigns across social platforms like Facebook, Twitter, and LinkedIn.

Configuration Options and Settings

There are a few key configuration options available for your Campaign Archive:

• Public Campaign Archive Page: You can choose to enable or disable this public page at any time.
• Formatting Options: There are settings available on the View Archive page that allow you to format how the archive appears to your audience.

To configure these options, ensure that you are on the Public Pages tab under Advanced Settings when managing your list.

Best Practices and Tips

- Share the link to your Campaign Archive page through multiple channels, such as emails, your website, and social media, to maximize engagement. - Regularly update your campaigns to ensure that your audience has access to the latest information and promotions. - Monitor the click-through rates of your Campaign Archive link to see how much interest it generates and adjust your campaigns accordingly. - Use compelling titles and descriptions for your campaigns to enhance interest when they are viewed in the archive.

Common Use Cases

1. **Re-engagement Campaigns**: Include the link to your Campaign Archive in your re-engagement emails to remind previous subscribers of the value you provide. 2. **Showcasing Previous Work**: Use the Campaign Archive as proof of your work for potential clients, demonstrating past marketing campaigns and their design. 3. **Newsletter Access**: If you run a regular newsletter, adding a link to your Campaign Archive can help readers catch up on past issues they might have missed.

Troubleshooting

- **Contact Cannot Access Archive**: Ensure that the correct link is shared and that the public Campaign Archive feature is enabled. - **Links in Archive Not Working**: Double-check the linking of the campaigns within the archive page setup; make sure they are directed to the correct campaigns.

FAQ

1. Can I include automated campaigns in my Campaign Archive?

No, only direct campaigns sent to your list are included in the Campaign Archive.

2. How can I share my Campaign Archive URL with my audience?

You can copy the public Campaign Archive link from the View Archive page and share it through emails, social media, or your website.

3. Is there a limit to how many campaigns I can archive?

There is no explicit limit on the number of campaigns archived; however, ensure your campaigns are relevant and engaging for your audience.

4. Can I disable my Campaign Archive?

Yes, you can disable your public Campaign Archive page at any time from the Public Pages tab in Advanced Settings.

5. How do I manage what my audience sees in the Campaign Archive?

You can edit the formatting options available on the View Archive page to determine how your campaigns are displayed.

6. What happens if I delete a campaign?

Once a campaign is deleted, it will no longer appear in the Campaign Archive or be accessible through the archived links.

7. Can I track the performance of my Campaign Archive link?

You can track clicks on the Campaign Archive link through your regular campaign analytics to gauge audience interaction.

For any further insights on managing your campaigns, be sure to explore additional resources on related features in Campaigns. ```