Browse Abandonment

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How do I send a browse abandonment email?

Browse Abandonment is a powerful automation feature in ActiveCampaign that enables businesses to recapture lost opportunities by sending targeted emails to customers who viewed products but did not make a purchase. This functionality helps to increase conversion rates and recover potentially missed sales by reminding customers of products they showed interest in. In a competitive ecommerce market, this feature is crucial for maximizing the effectiveness of your marketing campaigns and enhancing customer engagement.

How to Access This Feature

To send a Browse Abandonment email, you must first ensure that your ecommerce platform is properly integrated with ActiveCampaign. Currently, this feature is supported for the following plan types: Plus, Pro, and Enterprise. Follow these steps to access the feature:

1. If you are using WooCommerce:

  - Connect your WooCommerce store to ActiveCampaign using the integration guidelines provided in the documentation.
  - Ensure that site tracking is enabled in your WooCommerce plugin.

2. For third-party ecommerce integrations:

  - You need to enable the Browse Abandonment feature in your third-party integration settings.

Once your store is integrated and the necessary tracking settings are configured, you can create an automation that utilizes the Browse Abandonment trigger.

Step-by-Step Instructions

To set up a Browse Abandonment email, follow these detailed steps:

1. **Create a New Automation**:

  - Navigate to the Automations section of your ActiveCampaign account.
  - Click on the Create an Automation button to start a new automation.

2. **Select the Trigger**:

  - Choose the Browse Abandonment trigger as your starting point for this automation.
  - Configure any necessary trigger settings based on your requirements.

3. **Add an Action**:

  - After configuring the trigger, add a new action to your automation.
  - Select the Send Email action from the action options.

4. **Configure the Email**:

  - In the email setup, you will utilize a campaign that contains a Browse Abandonment content block.
  - Design your email using appealing visuals and compelling text that encourages customers to return to their selected products.

5. **Finalize the Automation**:

  - Review the entire automation to ensure everything is correctly set up.
  - Save and activate your automation to start sending Browse Abandonment emails.

Configuration Options and Settings

While setting up the Browse Abandonment feature, keep in mind the following configuration options and best practices:

- **Browse Abandonment trigger**: This initiates the automation whenever a customer views a product without making a purchase. - **Email Content**: When creating your email, ensure that you're using a compelling subject line and clear calls to action within the Browse Abandonment content block. - **Tracking**: Make sure that site tracking is enabled to capture user activity on your website accurately.

Best Practices and Tips

To enhance the effectiveness of your Browse Abandonment emails, consider the following best practices:

- **Personalization**: Tailor your emails to include the specific items that the customer viewed to increase the likelihood of engagement. - **Timing**: Experiment with the timing of your emails to determine the optimal duration after the abandonment event for sending your email. - **Clear Call-to-Action (CTA)**: Ensure that your emails contain a prominent and appealing CTA that directs customers back to their cart or the product page. - **Follow-up Strategy**: Consider implementing a series of follow-up emails rather than just one, providing further incentives such as discounts or reminders.

Common Use Cases with Examples

1. **Encouraging Purchase Completion**: If a customer browses a pair of shoes but does not complete the purchase, a Browse Abandonment email can be sent highlighting the shoes along with an attractive discount to incentivize purchase.

2. **Promoting Related Products**: If a customer shows interest in a specific product category, sending an email featuring complementary products can entice further exploration and potential purchases.

Troubleshooting

If you encounter issues with your Browse Abandonment emails, consider the following troubleshooting steps:

- **Check Integration Settings**: Ensure that your WooCommerce or third-party ecommerce integration is correctly connected and configured. - **Verify Trigger Activation**: Confirm that your Browse Abandonment trigger is properly set up within the automation to initiate the send. - **Review Email Delivery**: Make sure that your emails are not going to spam or promotional folders, as this can affect engagement rates.

FAQ

Q1: What plans support the Browse Abandonment feature? - A1: The Browse Abandonment feature is available for the Plus, Pro, and Enterprise plan types.

Q2: Do I need a specific ecommerce platform to use this feature? - A2: Yes, this feature is designed to work with WooCommerce or compatible third-party ecommerce integrations.

Q3: Can I customize the email that is sent for browse abandonment? - A3: Yes, you can fully customize your email's design and content when setting it up in the automation.

Q4: How does site tracking affect the Browse Abandonment feature? - A4: Enabling site tracking allows ActiveCampaign to capture user behavior data, which is crucial for the accurate triggering of Browse Abandonment emails.

Q5: What if customers do not respond to the Browse Abandonment emails? - A5: Consider enhancing your email's contents, timing, or including promotional incentives to improve engagement.

Q6: Is there a limit to how many Browse Abandonment emails I can send? - A6: There is no set limit, but it is advisable to implement a sensible strategy to avoid overwhelming customers with too many emails.

Q7: How can I measure the effectiveness of my Browse Abandonment emails? - A7: Use the analytics features in ActiveCampaign to monitor open rates, click-through rates, and conversions from your Browse Abandonment campaigns.

For further details on how to utilize this feature effectively, refer to the following resources: - Learn more about [Browse Abandonment](https://help.activecampaign.com/hc/en-us/articles/18489509394844). - Check how to create a Browse Abandonment automation [here](https://help.activecampaign.com/hc/en-us/articles/18491694147228). ```