Best practices for email marketing lists

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Best Practices for Email Marketing Lists

In this article, you will learn best practices and recommendations for creating and maintaining lists in your ActiveCampaign account. Following these practices is essential to ensure that your email marketing efforts are effective, compliant, and engaging for your audience.

Introduction

Email marketing lists are a crucial aspect of digital marketing where companies communicate with their customers or leads. A well-managed list can increase engagement with your campaigns and improve deliverability, ensuring that your emails reach inboxes rather than landing in spam folders. Creating effective and organized email marketing lists not only helps with target communications but also supports adherence to regulations regarding consent and opt-ins.

How to Access This Feature

To access your list settings within ActiveCampaign: 1. Log in to your ActiveCampaign account. 2. Navigate to the Lists section from the main dashboard. 3. From here, you can create, manage, and view your email marketing lists and their configurations.

Step-by-Step Instructions

Follow these steps to create and manage effective email marketing lists:

1. **Creating a Marketing List:**

  - Within the Lists section, click on the Add a List button.
  - Choose between Email Marketing or SMS Marketing based on your needs.

2. **Naming Your List:**

  - Use a consistent naming convention for your lists to ensure they are easily identifiable. Examples include:
    - [Email] General Marketing list
    - [SMS] Reminders

3. **Managing Subscriptions:**

  - Implement a **preference center** to allow subscribers to manage their own list subscriptions. This will enhance user experience and ensure compliance.

4. **List Hygiene:**

  - Regularly clean your lists to remove unengaged contacts. You may do this using automated workflows within ActiveCampaign.

Configuration Options and Settings

ActiveCampaign offers several features to enhance the management of your email marketing lists:

• Email Marketing: This option allows you to collect contacts who have opted to receive your email campaigns, enabling targeted communication.
• SMS Marketing: Designed to gather contacts who have consented to receive SMS updates and notifications.

When establishing your lists, consider additional options such as **Automations** for keeping contact engagement metrics up-to-date and for executing periodic list cleaning.

Best Practices and Tips

1. **Limit the Number of Lists**: Having fewer lists can lead to better engagement and easier management. It's recommended to avoid creating one-off lists and instead utilize segments to group contacts based on characteristics and behaviors.

2. **Engagement over Size**: Focus on sending email campaigns only to opted-in contacts. This enhances sender reputation and reduces the likelihood of spam reports.

3. **Utilize Automations for List Hygiene**:

  - Set up automations to unsubscribe contacts that haven't engaged with your emails in 90 days.
  - Consider automated workflows for re-engaging subscribers before removing them from your lists.

4. **Maintain Clear Naming Conventions**: This helps prevent confusion and ensures efficient management of your lists.

5. **User-Centric Preference Management**: Use preference centers to allow users to disengage from specific communications without removing themselves from your list entirely.

Common Use Cases with Examples

1. **General Marketing Communication**: Use a primary general marketing list to send newsletters or promotional content to all opted-in subscribers.

2. **Event Announcements**: Create specific lists for event updates to keep interested contacts informed about various events your business is hosting.

3. **Targeted Promotions**: By segmenting your lists based on interest and behavior, you can send tailored promotional emails which have been shown to improve conversion rates.

Troubleshooting

If you encounter problems with your email marketing lists: - Ensure that your contacts have opted in to receive communication. - Check the types of communications associated with your lists to confirm they are aligned with subscriber expectations. - Regularly monitor list engagement statistics to identify unengaged contacts.

FAQ

Q1: How many lists should I maintain? A1: It's best to limit the number of lists to avoid management complexities and ensure you are engaging with your audience effectively. Use segments to categorize your audience instead.

Q2: What is a preference center? A2: A preference center allows contacts to manage their subscriptions and preferences, giving them control over what communications they wish to receive.

Q3: What are the consequences of sending to unengaged contacts? A3: Sending emails to unengaged contacts can harm deliverability and sender reputation, making it difficult for your emails to reach the inbox.

Q4: How often should I clean my email lists? A4: Regularly clean your email lists, ideally every 90 days, to remove unengaged contacts and maintain effective communication.

Q5: Can I automate the process of cleaning my lists? A5: Yes, set up automations in ActiveCampaign to track engagement and unsubscribe unengaged contacts automatically.

Q6: What should I do if someone reports my messages as spam? A6: Investigate the reasons behind the spam reports, ensure you are sending to opted-in contacts, and consider refining your audience targeting.

Q7: How do I create separate lists for SMS and email? A7: In your ActiveCampaign account, create lists labeled explicitly as SMS Marketing or Email Marketing to manage communications for both channels effectively.

Following these best practices will ensure that your email marketing lists are well-organized, compliant, and effective in reaching your intended audience.