Attribution Touchpoints not showing up in contact record

```mediawiki Navigation: Main_Page > Reports > Attributions > Attribution Touchpoints not showing up in contact record

Introduction

Attribution Touchpoints not showing up in contact record is a topic of concern for users of ActiveCampaign who want to analyze how contacts interact with their marketing materials and services. Understanding attribution touchpoints is crucial for effective marketing strategy since they allow users to see the pathways that lead contacts to specific actions. This feature highlights the various interactions a contact has before converting or taking a significant action. If these touchpoints are missing from a contact's record, it may hinder your ability to evaluate the effectiveness of your marketing campaigns.

How to Access

To check and ensure that attribution touchpoints are properly displayed in a contact's record, navigate to the contact management section of ActiveCampaign. You can access the contact record by using the following steps: 1. Log in to your ActiveCampaign account. 2. Go to the Contacts tab on the left menu. 3. Search for the specific contact whose attribution touchpoints you wish to review. 4. Click on the contact’s name to open their detailed record.

Step-by-Step Instructions

To ensure that attribution touchpoints appear correctly, you need to verify the following criteria:

1. Cookie Identification

The first requirement is that a cookie must have been identified on the contact before they visit the page that contains the ActiveCampaign tracking code. This is crucial as it allows ActiveCampaign to link the contact's actions back to their previous interactions.

2. UTM Parameters Visibility

Next, you'll need to ensure that the links directing traffic to your site have the appropriate UTM parameters appended. This is vital for tracking the source, medium, and campaign that each touchpoint represents. If UTM parameters are improperly configured or missing, attribution data will not be recorded.

3. Tracking Code Implementation

Finally, it is essential that your website has the ActiveCampaign tracking code placed on it. Attribution touchpoints will only be visible for sites that have this code implemented correctly. Double-check that the code is live and functioning on all relevant pages. Importantly, note that a conversion event does not need to be in place for attribution to work.

Configuration Options and Settings

In your ActiveCampaign settings related to attribution, there are critical areas you must configure correctly: - Ensure that your tracking code is added to all relevant webpages. - Verify the use of proper UTM parameters in your URLs for tracking.

These settings play a vital role in capturing accurate attribution data.

Best Practices

To maximize the effectiveness of attribution tracking, consider the following best practices: - Always use consistent UTM parameters across all links directing to your site to avoid discrepancies in tracking. - Test the tracking code installation on your website to ensure that it is capturing data correctly. - Regularly audit your attribution reports to ensure they reflect the actual touchpoints recognized by ActiveCampaign.

Troubleshooting

If attribution touchpoints are still not appearing in contact records after implementing the above measures, consider the following troubleshooting steps: - Verify that cookies are not being blocked or restricted through browser settings or privacy tools. - Ensure links have the correct UTM parameters appended before being disseminated, and test these links to confirm they work as intended. - Check the placement and functionality of the tracking code across your website. You may use browser developer tools or external services to validate its presence and correctness.

FAQ

1. What are attribution touchpoints?

Attribution touchpoints are the specific interactions a contact has with your campaigns, such as clicks on emails or visits to landing pages, that contribute to their eventual conversion.

2. Why am I not seeing attribution touchpoints in my contact records?

You may not see touchpoints if cookies are not set correctly, UTM parameters are missing, or your website lacks the ActiveCampaign tracking code.

3. How can I check if my tracking code is installed correctly?

You can use browser developer tools to inspect your site for the presence of the ActiveCampaign tracking code and ensure it is firing properly.

4. Is attribution tracking available on all ActiveCampaign plans?

Attribution tracking is available only on Pro and Enterprise plans.

5. Do I need to set up conversions for attribution to work?

No, a conversion does not need to be established for attribution tracking to function.

6. How can I fix UTM parameters not working?

Ensure that UTM parameters are correctly formatted and that they are being appended to your links before they are shared.

7. Why are my UTM parameters not showing in reports?

UTM parameters will not show if the links were clicked without proper cookies and tracking codes, or if they were configured incorrectly.

This concludes the comprehensive overview of the issue regarding Attribution Touchpoints not showing up in contact record in ActiveCampaign. For further information, consider visiting the related sections under Reports and Attributions. ```