All Campaigns Performance report

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All Campaigns Performance report

Introduction

The All Campaigns Performance report is a powerful tool within ActiveCampaign that aggregates performance data from all sent campaigns in your account. By utilizing this report, users can gain invaluable insights into the effectiveness of their marketing campaigns, helping to identify key success metrics such as overall engagement, revenue generated, and user actions. Understanding the results through this report is essential for optimizing marketing strategies and improving future campaign performance.

How to Access the All Campaigns Performance Report

There are two primary methods to access the All Campaigns Performance report in your ActiveCampaign account:

1. Navigate to **Campaigns** in the main menu and select **All Campaigns Performance**. 2. Alternatively, go to **Reports** from the main menu and choose **All Campaigns Performance**.

Step-by-step Instructions

To make the best use of the All Campaigns Performance report, follow these steps:

1. **Select the Report**: Use either access method described above to open the report.

2. **Explore the Default Metrics**: Upon loading, you will see a summary of overall performance metrics for sent campaigns, which includes key statistics such as total sends, opens, clicks, unsubscribes, and bounces.

3. **Set a Date Range**: You can analyze campaigns from a specific time period by using the Date filter. This is vital for understanding the performance trends over chosen intervals.

4. **Apply Filters**: Utilize the five available filters at the top of the report:

  - **Type**: Filter campaigns based on their type (e.g., Auto-Responders, Recurring).
  - **Label**: Narrow down results by tags you've assigned to campaigns.
  - **Lists**: Choose specific lists to view data for campaigns sent to particular audiences.
  - **Opens Toggle**: Decide whether to include or exclude Mail Privacy Protection (MPP) opens.
  - **Search**: Enter campaign names or parts of them to quickly locate specific reports.
  

5. **Review Campaign Metrics**: The report will display various metrics such as:

  - Total number of campaigns,
  - Unique opens,
  - Open rates,
  - Click rates, and
  - Bounces.

6. **Compare Metrics**: Use the “Compare to” option to assess metrics against your account’s average over the last 30 days or against average metrics for each type of campaign.

7. **Access Individual Campaign Data**: Click on any campaign name within the report to open more detailed performance data including sends, opens, clicks, bounces, and unsubscribes for that specific campaign.

8. **Exporting Data**: If needed, you can easily export the report data:

  - Click the **Export** button at the top right corner of the report.
  - Choose **Export.csv** to download your data, which includes any filters applied.

Configuration Options and Settings

The All Campaigns Performance report includes several important configuration options to tailor the report to your needs:

- **Type Filter**: Use this to select specific types of campaigns for analysis. - **Label Filter**: Filter by labels assigned to campaigns for granularity in tracking performance. - **Lists Filter**: Limit results to campaigns sent to certain contact lists. - **Opens Toggle**: Accessibility to filter out MPP opens, which can aid in understanding real engagement rates. - **Date Selection**: Choose the time frame for data results to analyze campaigns over specific periods. - **Search Function**: This feature allows quick access to reports by campaign name, streamlining both findability and usability.

Best Practices and Tips

When utilizing the All Campaigns Performance report, consider these best practices to maximize your understanding and application of the data:

- Regularly review your campaign performance metrics to identify trends and adjust your strategies accordingly. - Use the filters to segment your audience data and assess how different types of campaigns perform with various demographics. - Export data periodically to maintain a historical record of campaign performance, which is essential for long-term analysis. - Pay attention to the feedback on open and click rates as these are vital indicators of audience engagement.

Troubleshooting

If you encounter issues while accessing or utilizing the All Campaigns Performance report, consider the following troubleshooting tips:

- **Permissions**: Ensure that you are assigned to the Admin group in your ActiveCampaign account, as only Admin users can access this report. - **Data Not Loading**: If the report does not display data, check your internet connection and try refreshing the page. Also, ensure that you are filtering data within a valid date range. - **Export Issues**: If the CSV export fails, verify that your browser settings allow downloads and consider trying a different browser.

Related Features

To enhance your understanding of your campaigns, consider exploring the following features in ActiveCampaign:

- Automation: Automate your campaigns based on user behavior and trigger specific actions. - User Permissions: Learn how to manage roles and permissions effectively within your account. - Contact Lists: Understand the importance of segmenting your contact list for better targeting. - Ecommerce Integration: Discover how to sync revenue metrics with your campaigns.

FAQ

What is included in the All Campaigns Performance report?

The report includes metrics such as total sends, unique opens, click rates, bounces, and unsubscribes for all campaigns sent from your account.

Who can access the All Campaigns Performance report?

Only users assigned to the Admin group in your account can view this report.

Can I filter campaigns by date?

Yes, you can set a specific date range to analyze how campaigns performed during that time.

How do I export the performance report?

Click the **Export** button at the top right of the report and choose to download the report as a CSV file.

Are 1:1 emails included in this report?

No, the report only includes campaigns sent to lists and automated emails sent to at least one contact.

What metrics are considered success metrics in this report?

Key success metrics include open rates, click rates, unsubscribe rates, and overall campaign engagement.

How often should I review my campaign performance?

Regular reviews are recommended, ideally after every campaign or on a set schedule (e.g., monthly) to ensure ongoing optimization of marketing efforts. ```