Add an ActiveCampaign form to your landing page

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Add an ActiveCampaign Form to Your Landing Page

Adding an ActiveCampaign form to your landing page is a pivotal feature that enables businesses to effectively capture contact information from visitors, thereby growing their email and SMS marketing lists. This feature is especially important as it allows for enhanced communication and engagement with potential customers. With an inline form, you can easily integrate any existing ActiveCampaign form or create a new one tailored to your specific needs.

How to Access This Feature

To add an ActiveCampaign form to your landing page, you need access to the page builder tool within ActiveCampaign. Ensure that you have the appropriate plan, as this feature is available for users with the Plus, Pro, and Enterprise plans.

Step-by-Step Instructions

Here are detailed steps on how to add both an existing and a new ActiveCampaign form to your page.

Adding an Existing Form

1. From the page builder, ensure that the Blocks tab is selected on the top right bar. 2. Drag the Inline form block to your layout. 3. A modal window will appear. Click Use an existing form. 4. Select the form you wish to add to your page. 5. Click the Add form button.

Building a New Form

1. From the page builder, ensure that the Blocks tab is selected on the top right bar. 2. Drag the Inline form block to your layout. 3. A modal window will appear. Click Build a new form. 4. Enter the name of your form into the Inline Form Name field. 5. Click the Form Action dropdown to select your desired action. Options include:

  * Add a Tag: Adds a tag to each contact who submits your form.
  * Email Results: Sends a notification to your team each time a contact submits your form.
  * Subscribe to a list: Subscribes the contact to your email marketing list, with options for a double opt-in (default) or single opt-in.
  * Subscribe to an SMS list: Subscribes the contact to your SMS marketing list.
  * Add to a Deal: Creates a deal for each contact who submits your form.

6. Click the Options dropdown to select an option that matches your action. The options will vary based on the selected action. 7. When finished, click Start building form. 8. The ActiveCampaign form builder will open for you to finish customizing your form. 9. Once you complete building your form, click Add to your page at the top right. This action will publish and add the form to your landing page.

Note: If you choose to Save and Exit while building the form, it will save your progress under Website > Forms and will not add it to your page.

Editing an ActiveCampaign Form

1. From the page builder, click the Inline form block on your layout. 2. Click the Edit button on the right sidebar. 3. The form designer will appear, allowing you to make the necessary edits. 4. Click Update form to save changes and return to the form. If you click the Return to Pages button, changes will not be saved.

You can also edit forms through Website > Forms, and any saved changes will automatically update on the form in your page.

Replacing Your ActiveCampaign Form

1. From the page builder, click the Inline form block on your layout. 2. Click the Replace form button on the right sidebar. 3. A modal window will appear. Select the form you want to add to your page. 4. Click the Add form button.

Configuration Options and Settings

When working with ActiveCampaign forms on your landing page, several important configuration options are available:

• Inline Form Name: The title of your form, used for identification.
• Form Action: This dropdown allows you to select actions, such as Add a Tag, Email Results, Subscribe to a list, Subscribe to an SMS list, and Add to a Deal. Each action can be tailored to suit specific marketing objectives.
• Options: Available options will vary based on the selected action, facilitating further customization of form functionalities.

Best Practices and Tips

- Ensure your form is concise and clear to increase submission rates. - Utilize double opt-in for email subscriptions to enhance compliance and list quality. - Regularly monitor and analyze the performance of your forms to make necessary adjustments. - Include relevant info on how your contacts will benefit from subscribing (e.g., receive updates, special offers).

Common Use Cases

1. **Lead Generation**: Utilize forms on landing pages to capture leads by offering a valuable resource, such as an e-book or webinar registration. 2. **Event Registrations**: Use forms to manage sign-ups for events, making it easy for contacts to express interest. 3. **Feedback Collection**: Create forms to gather feedback from customers about your products or services. 4. **SMS Marketing**: Integrate a form into your landing page to grow your SMS marketing list, ensuring you comply with regulations.

Troubleshooting Section

If you encounter issues when adding or editing an ActiveCampaign form, consider the following:

- Ensure you have the needed permissions within ActiveCampaign to access the page builder and form features. - Check for any conflicts with existing scripts that could prevent the form from functioning properly. - If forms are not displaying correctly, confirm that you have followed the steps accurately and refresh your browser.

Related Features

- Landing Pages - Automation

FAQ

Q1: What plans support adding ActiveCampaign forms to landing pages? A1: This feature is available for users on Plus, Pro, and Enterprise plans.

Q2: Can I use different actions in a single form? A2: Yes, you can add multiple actions to a single form to enhance its capabilities.

Q3: How can I edit an existing form on my landing page? A3: Click the Inline form block on your page layout and select the Edit button to make your changes.

Q4: What happens if I save and exit while building a form? A4: Your progress will be saved under Website' > Forms, but the form will not be added to your landing page.

Q5: Can I create a form specifically for SMS marketing? A5: Yes, you can subscribe contacts to your SMS marketing list with the appropriate settings in your form.

Q6: Are tags added to contacts who submit a form using this block? A6: No, page-specific tags are not added to contacts who submit a form using the inline form block.

Q7: What should I do if my form doesn't display correctly? A7: Check for permission issues and script conflicts, and ensure all steps were followed correctly. Refreshing your browser may also help.

By understanding how to effectively add and manage ActiveCampaign forms on your landing pages, you can significantly enhance your marketing efforts and engage more effectively with your audience.