Add a video

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How do I add a video to my campaign?

Adding videos to your campaigns in ActiveCampaign can enhance engagement and improve the effectiveness of your messaging. This feature allows you to embed videos that your audience can easily access and interact with directly from the email.

Introduction

The Video block is a valuable tool that enables users to integrate video content into direct and automated campaigns effortlessly. By utilizing this feature, you can add dynamic content that can capture attention and convey messages more effectively than text alone. Videos can provide a richer experience for your readers, enhance storytelling, and boost overall click-through rates.

It is important to note that embedding videos directly into emails is not supported, as most email clients do not render video content correctly and may flag such emails as spam. Instead, the Video block generates a personalized screenshot that links to your video, allowing for a streamlined viewing experience.

How to access this feature

To access the Video block and incorporate videos into your campaigns, follow the steps outlined in the sections below, depending on whether you are working on a direct campaign or an automated campaign.

Step-by-step instructions

Add a Video to Your Direct Campaign

1. Click Campaigns on the left menu. 2. Open or create a new campaign. 3. In the Campaign Settings page, hover over the campaign design to the right and click the Edit design or Create with email designer button. 4. In the Campaign Designer, drag the Video block to your campaign layout. 5. Click into the video block to reveal the right sidebar options. 6. Add the video URL to the space provided. 7. Adjust the settings for your video in the right sidebar to your liking. All changes will be automatically saved to your campaign.

Once completed, a thumbnail will be generated from your video, appearing with a play button in your email.

Add a Video to an Automated Campaign

1. Click Automations on the left menu. 2. Open the automation or create a new automation and include a Send an email action. 3. Click the email in the automation you wish to edit. 4. A modal window will appear. Click the Edit button. 5. Drag the Video block to your campaign layout. 6. A modal window will appear. Add the video URL to the space provided. 7. Optional: Add an Action to perform additional actions when the contact opens your video. Click the Add an Action button to choose from options such as adding tags or subscribing to a list. 8. Click the OK button.

Similar to direct campaigns, a thumbnail will be generated with a play button for the video in your automation email.

Configuration options and settings

When using the Video block, the key configuration settings include: - **Video URL**: The link to your video must be hosted on either YouTube or Vimeo. Only public videos can be embedded. - **Video Block Settings**: Adjust the settings as desired, but remember that the thumbnail generated will be automatically created, and you won’t be able to select which one appears.

Best practices and tips

- Ensure that your video is public and accessible on either YouTube or Vimeo to utilize the Video block effectively. - Craft engaging video thumbnails and corresponding titles that will encourage recipients to click. - Test your emails to see how the video block appears in various email clients, as rendering may differ. - Define clear calls-to-action within your email to guide recipients on what to do after watching the video.

Common use cases with examples

- **Product Demonstration**: Use a video to showcase new features of your product, helping potential customers visualize the benefits. - **Customer Testimonials**: Include videos of clients sharing their positive experiences, which can build trust and boost conversions. - **Tutorials**: Create instructional videos that guide users on how to use your product, providing value directly through your email campaigns.

Troubleshooting

If you encounter issues while adding videos, here are a few troubleshooting tips: 1. **Check Video URL**: Ensure the video URL is correct and that the video is public. 2. **Loading Issues**: If thumbnails are not displaying, refresh your campaign designer or clear your browser cache. 3. **Email Client Compatibility**: Remember that variations may arise across different email clients. Test emails by sending them to different accounts (e.g., Gmail, Outlook) to check display compatibility.

Related features

- For more information on crafting campaigns, visit the Campaigns section. - To explore automation options, check the Automations page.

FAQ

1. Can I embed videos directly in my email?

No, embedding videos directly into emails is not supported due to compatibility issues with most email clients.

1. What platforms are videos compatible with?

Videos must be hosted on either YouTube or Vimeo and set to public to work with the Video block.

1. Is it possible to select the thumbnail for my video?

No, the thumbnail generated from your video will be automatically created, and you cannot choose which one will be displayed.

1. What if my video is hosted elsewhere?

If your video cannot be hosted on YouTube or Vimeo, consider adding a screenshot of your video using the Image block instead.

1. What sort of actions can I add when the video is played?

You can perform actions such as adding tags, removing tags, subscribing or unsubscribing from lists, and adding or ending automation.

1. Will I be notified if there are issues with the video link?

While ActiveCampaign does not provide notifications explicitly, if the link is broken, the video block will not function correctly during testing.

By following the instructions in this article, you can effectively add videos to your campaigns and enhance engagement with your audience. The use of video can significantly contribute to your overall marketing strategy within ActiveCampaign. ```