ActiveCampaign ecommerce segment conditions

```mediawiki Navigation: Main_Page > Ecommerce > Segment Conditions > ActiveCampaign ecommerce segment conditions

ActiveCampaign Ecommerce Segment Conditions

Introduction

ActiveCampaign's ecommerce segment conditions are a powerful tool that allow users to segment their contacts based on various ecommerce interactions and behaviors. This feature is vital for marketers who want to personalize their messaging and target specific audiences effectively. By creating segments based on actual purchase behavior, such as total revenue or number of orders, businesses can improve their marketing strategies and increase customer engagement.

The ecommerce segment conditions can be utilized with various integrations, including Shopify, WooCommerce, BigCommerce, Square, and custom third-party solutions. Knowing how to effectively use these conditions can enhance your marketing efforts significantly.

How to Access This Feature

To access the ecommerce segment conditions, follow these steps: 1. Log in to your ActiveCampaign account. 2. Navigate to the Contacts section from the main menu. 3. Click on Segments to begin creating a new segment. 4. Select to add a new condition, where you will find the option to choose from the available ecommerce segment conditions based on your integrations.

Ensure that at least one ecommerce integration is connected to your account in order to see these options.

Step-by-Step Instructions

Here’s how to create a segment using ecommerce conditions:

1. **Go to your Contact page:** Start by clicking on the Contacts tab in your ActiveCampaign dashboard. 2. **Select Segments:** From the dropdown, choose Segments to view existing segments or create new ones. 3. **Create a New Segment:** Click on the Add a New Segment button. 4. **Use Ecommerce Conditions:** In the segment builder, locate the ecommerce segment conditions. You'll find various options based on the ecommerce integrations you have set up. 5. **Choose Conditions:** Select the segment conditions you want to apply. For example, you might choose Total Revenue to include contacts who have spent a specific amount or select Product Name in Any Order to target contacts who have purchased specific products. 6. **Refine Your Segment:** You may add multiple conditions using logical operators (AND/OR) to refine your segment further. 7. **Name Your Segment:** Once satisfied with your conditions, provide a name for your segment that reflects its purpose. 8. **Save Your New Segment:** Click the Save button to save your segment for future use.

Configuration Options and Settings

ActiveCampaign provides a range of ecommerce segment conditions which you can configure based on your campaign needs. Here's a breakdown of the available conditions:

Ecommerce Segment Conditions Available

• Total Revenue: Total amount of all completed purchases for a contact.
• Total Orders: Total number of orders completed by a contact.
• Total Products: Total number of products purchased by a contact.
• Last Order Price: Total price of the most recent order completed by a contact.
• Last Order Currency: Currency of the most recent order completed by a contact.
• Last Order Product Count: Total number of products in the most recent order.
• Product Name in Any Order: Searches for the specified product name in any orders made by a contact.
• Has Made a Purchase: Searches for contacts who have made one or more purchases.
• Has Not Made a Purchase: Searches for contacts who have made no purchases.

Additional conditions are available for specific integrations (e.g., Product Tag in Last Order, Sale Product in Any Order) that can further refine your targeting, especially in Shopify and WooCommerce integrations.

Best Practices and Tips

- **Segment Regularly:** Regularly review and update your segments to reflect changes in customer behavior and marketing strategies. - **Combine Conditions:** Use multiple conditions to create more targeted segments; this increases relevancy in your campaigns. - **Test Different Segments:** Experiment with different segment configurations to determine which ones yield the best results in your marketing efforts. - **Monitor Performance:** Keep track of how segments perform in your campaigns and adjust your strategies accordingly. - **Historical Sync:** For Shopify and WooCommerce integrations, ensure to run a historical sync to access the latest segmentation options.

Troubleshooting

If you're experiencing issues with ecommerce segment conditions, consider the following troubleshooting steps: - Ensure that your ecommerce integration is properly connected. Without an active connection, ecommerce segment conditions won't be available. - Check if you have conducted a historical sync, especially if using Shopify or WooCommerce, as recent segmentation features require this step. - Verify that you're selecting the correct conditions in the segment builder and that they align with the data available in your integration.

FAQ

What integrations support ecommerce segment conditions?

Ecommerce segment conditions are supported with Shopify, WooCommerce, BigCommerce, Square, and custom third-party integrations.

Do I need to connect my ecommerce store to use ecommerce segment conditions?

Yes, at least one ecommerce integration must be connected for these conditions to appear in your account.

What are some examples of ecommerce segment conditions?

Some examples include Total Revenue, Last Order Price, Has Made a Purchase, and Product Category in Any Order.

How can I enhance my marketing strategies using these segments?

You can create targeted campaigns based on a contact's purchasing behavior, which can improve engagement and conversion rates.

Is there a limit to the number of conditions I can apply to segments?

You can combine multiple conditions using logical operators. However, the practical limit will depend on your overall account setup and intended marketing strategy.

Can I edit an existing segment once created?

Yes, you can edit existing segments by navigating back to the Segments page, selecting the desired segment, and adjusting its conditions as necessary.

Are there specific conditions unique to certain integrations?

Yes, certain conditions are exclusive to specific integrations, such as Product Vendor in Last Order available only for Shopify integrations.

Additional Resources

• Learn more about ActiveCampaign integrations: Integration documentation
• Explore how to use the segment builder: Segment Builder Guide

With these ecommerce segment conditions, you can fine-tune your marketing strategies and engage with your customers based on their purchase histories and behaviors. ```