ActiveCampaign contact list status segment conditions

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ActiveCampaign Contact List Status Segment Conditions

Introduction

ActiveCampaign provides a powerful feature that allows users to define segments based on a contact’s list status. Utilizing the contact list status segment conditions, users can effectively target and manage their audience by analyzing their subscription behaviors across different lists. This functionality is critical for maintaining an organized contact database and for improving the efficiency of email marketing campaigns. By being able to segment contacts who are actively subscribed, unsubscribed, or have never been added to a list, businesses can tailor their communication strategies to meet the specific needs of their contacts.

How to Access This Feature

To access the contact list status segment conditions:

1. Log in to your ActiveCampaign account. 2. Navigate to the Contacts section in the main menu. 3. Select Segments from the dropdown options. 4. Click on the option to create a new segment. 5. In the segment builder, you will find the Contact List Status options available for you to start segmenting your audience.

Step-by-Step Instructions

To create a segment utilizing the contact list status conditions, follow these steps:

1. **Access the Segment Builder**:

  - Navigate to Contacts > Segments, and then click on "Create a Segment" or "Add New Segment".

2. **Select Conditions**:

  - Under the segment conditions, look for the Contact List Status section.
  - Choose the desired condition from the list (detailed conditions are provided in the next section).

3. **Choose Lists**:

  - Depending on the selected condition, specify which lists to apply the condition to. You may select from Every list, At least one list, or All of.

4. **Configure Additional Filters** (if needed):

  - You can add additional filters for more precise targeting by selecting "AND" or "OR" statements.

5. **Click on the Search Button**:

  - Once you have configured your segment with the desired conditions, click on the Search button to view the filtered contacts.

6. **Review Segment Results**:

  - Analyze the results shown based on the conditions applied. You will see the count of contacts fulfilling the criteria you defined.

Configuration Options and Settings

The following conditions are available under the Contact List Status categories, which can be used for effective segmentation:

• Is subscribed to list (active): Select this condition to find contacts actively subscribed to the selected list(s).
• Is not subscribed to list (not active): Use this condition for contacts that are not currently subscribed.
• Is unsubscribed from list: This condition targets contacts who have unsubscribed.
• Is unconfirmed in list: Filters contacts who have not confirmed their subscription in a double-opt-in scenario.
• Is bounced (hard) from list: Identify contacts that have hard bounced and need attention.
• Has been added to list: Find out how many contacts have been added to your list(s).
• Has never been added to list: This condition displays contacts that have never been associated with any list.

Best Practices and Tips

Here are some best practices when working with the contact list status segment conditions:

1. **Utilize Multiple Conditions**: Combining several conditions can refine your audience targeting significantly. For instance, filtering by both Is unsubscribed from list and geographic location can provide insights into the audience that may still be engaged.

2. **Analyze Unsubscribed Contacts**: Regularly segment contacts who are Is unsubscribed from list (not active) to strategize re-engagement campaigns.

3. **Explore Lists Visually**: Make use of ActiveCampaign's visual report tools to better understand the dynamics of your segments and their performance over time.

4. **Keep Clean Records**: Periodically check contacts that fall under Has never been added to list to identify issues in signup forms or integrations that prevent contacts from being added appropriately.

Troubleshooting

If you encounter issues while segmenting contacts, consider the following tips:

1. **Segments Returning No Results**: Check your conditions to ensure that they logically align and reflect the intended audience you wish to target. Adjust the filters accordingly.

2. **Misunderstanding Conditions**: Familiarize yourself with the definitions provided in the conditions. Make sure you’re not confusing similar terms, such as “unsubscribed” versus “not subscribed”.

3. **Technical Glitches**: If the segment builder does not function as expected, try logging out and back into your account or clearing your browser cache.

FAQ

1. **What does it mean to be 'Is subscribed to a list (active)'?**

  - It refers to contacts who are actively subscribed and can receive campaign emails.

2. **What is the difference between 'Is not subscribed to list (not active)' and 'Is unsubscribed from list'?**

  - 'Is not subscribed' includes contacts that haven't been added to the list at all, whereas 'Is unsubscribed' refers only to those who have opted-out of a list.

3. **Can I segment based on custom fields in conjunction with contact list status?**

  - Yes, you can combine contact list status conditions with custom field conditions to create a more targeted audience.

4. **How often should I clean my lists using these segment conditions?**

  - Regularly reviewing and cleaning your lists will help maintain a healthy and engaged contact base, ideally every few months.

5. **What types of campaigns can I create based on these segments?**

  - You can create re-engagement campaigns, targeted promotional emails, or informational campaigns tailored to specific segments based on their list status.

6. **Are there limits to the number of conditions I can apply?**

  - While you can combine conditions, be aware that too many complex conditions may lead to longer processing times.

7. **Can I save my segments for future use?**

  - Yes, once you have created a segment, you can save it for easy access and modification in the future.

With the effective use of ActiveCampaign's contact list status segment conditions, users can strategically manage and communicate with their contacts, leading to improved engagement and better campaign results. For more information on creating segments, check out the guide on using the segment builder in ActiveCampaign. ```