About email send limits and overage fees

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About Email Send Limits and Overage Fees

In the context of email marketing through ActiveCampaign, understanding email send limits and associated overage fees is crucial for maintaining smooth campaign operations. This article will provide you with comprehensive insights into these concepts, including how to manage your sending capacity, the implications of exceeding limits, and best practices for keeping your email delivery on track.

What are Email Send Limits?

An email send limit is defined as the maximum number of email campaigns an account can send within a month, determined by the specific subscription plan you hold. These limits apply to both direct and automated campaigns, excluding 1:1 or transactional emails. As you approach or reach your limit, it is essential to manage your sending quota effectively to avoid disruptions and additional costs.

Why Email Send Limits Matter

Understanding your email send limits is critical to avoid unexpected overage fees. If your email sends exceed your allocated limit for the month, instead of halting your service, you will incur a cost of $0.005 per email sent above your limit. Consequently, it is beneficial to track your usage and consider increasing your limit as necessary.

How to Access This Feature

To manage your email send limits and view your usage:

1. Log into your ActiveCampaign account. 2. Navigate to the Billing & Upgrade page by clicking on your profile icon. 3. From there, you can view your current email send limit and usage statistics.

Step-by-Step Instructions

To increase your monthly email send limit, follow these steps:

From the In-App Notification

1. When you receive an in-app notification indicating you are nearing your limit, click on the Increase sending limit button. 2. A modal window will appear. Use the dropdown menu to select the desired number of monthly email sends. The cost based on your plan will also be displayed. 3. Click the Review changes button. 4. Finally, click the Confirm purchase button. This action will finalize the increase in your email capacity.

From the Billing & Upgrade Page

1. Access the Billing & Upgrade page through your profile. 2. Click Edit next to your monthly email send limit. 3. A modal will open, prompting you to choose the new limit. The costs will be displayed according to your plan. 4. Click the Update email limit button. 5. You will then see a review modal summarizing the changes; click Confirm purchase to finalize.

Configuration Options and Settings

Email send limits vary based on your ActiveCampaign subscription:

• Plans purchased between October 20, 2023 and June 2, 2024:

 * Lite: 10x Contact Limit
 * Plus: 10x Contact Limit
 * Professional: 12x Contact Limit
 * Enterprise: 15x Contact Limit

• Plans purchased on or after June 3, 2024:

 * Starter: 10x Contact Limit
 * Plus: 10x Contact Limit
 * Professional: 12x Contact Limit
 * Enterprise: 15x Contact Limit
 * Trial: 100 email sends

The reset for email send limits is aligned with your billing cycle. For monthly plans, it resets on the first day of the month, while for yearly plans, it resets on the same day of the month that your annual billing occurs.

Best Practices and Tips

1. **Monitor Usage**: Keep an eye on your monthly email send usage to avoid unexpected overage fees. 2. **Set Notifications**: Utilize the in-app notifications that alert you when you're approaching 75%, 90%, and 100% of your email send limit. 3. **Increase Limits Ahead of Time**: If you anticipate high email sending needs for a campaign, proactively increase your sending limit to avoid disruptions. 4. **Review Subscription Plans**: If your needs exceed the maximum limits of your current plan, consider upgrading your subscription.

Common Use Cases

1. **Regular Marketing Campaigns**: Constantly evaluate the number of campaigns you expect to send each month, adjusting limits accordingly to match campaign schedules. 2. **Seasonal Promotions**: During peak seasons, such as holidays, adjust your limit early to accommodate increased promotional efforts. 3. **Automated Campaigns**: When running automated email sequences, be mindful of the cumulative sends when calculating limits.

Troubleshooting

If you encounter issues with email sends or you believe you should have increased capacity, check the following:

- Ensure you are logged in as a Primary Admin or a user with billing permissions to modify send limits. - Confirm the terms of your current plan and the limits associated with it. - Review any notifications in your account that may detail reaching or exceeding limits.

FAQ

Q1: What happens if I reach my email send limit? A1: If you exceed your limit, you will incur an overage fee of $0.005 per additional email sent.

Q2: Can I prevent overage fees? A2: Yes, you can avoid overage fees by increasing your monthly email send limit before reaching your capacity.

Q3: When does my email send limit reset? A3: For monthly plans, limits reset on the first day of your billing cycle; for annual plans, they reset on the anniversary date of your subscription.

Q4: Who can increase the email send limits for the account? A4: Only Primary Admins and users with billing permissions can update the email send limits.

Q5: What plans does ActiveCampaign offer regarding email send limits? A5: ActiveCampaign offers various plans including Starter, Plus, Professional, and Enterprise, each with different email send limits.

Q6: Does the email sending limit include transactional emails? A6: No, the email send limits apply only to direct and automated campaigns and do not include 1:1 or transactional emails.

Q7: Can I view how many emails I have sent this month? A7: Yes, you can view your monthly email send usage on the Billing & Upgrade page by selecting the Usage tab.

This article aims to clarify the importance of monitoring your email send limits within ActiveCampaign and how to effectively manage them to maintain a seamless marketing strategy. ```