Abandoned Cart Automation

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How do I create an abandoned cart automation?

The Abandoned Cart Automation is a powerful feature in ActiveCampaign that enables you to recover potentially lost sales by automatically sending reminders to customers who have left items in their online shopping carts. This automation allows you to send customized, automated campaigns containing information about the product(s) left behind, encouraging customers to complete their purchases. Implementing this feature is crucial in boosting conversion rates and ensuring that you maximize the effectiveness of your ecommerce store.

How to access this feature

To access the Abandoned Cart Automation feature, follow these steps:

1. Navigate to your ActiveCampaign dashboard. 2. Click on Automations in the left menu.

Once you are in the Automations section, you will be able to start creating your abandoned cart automation.

Step-by-step instructions

To create an abandoned cart automation, follow these steps:

Create a new automation with the "Abandons Cart" trigger

1. Click on Create an automation. 2. In the modal window that appears, select the Start from Scratch option and click Continue. 3. You will be redirected to the automation builder page. Click on Add a start trigger action near the top of the page. 4. The Select a Trigger modal will open. Click on the E-commerce tab located on the left menu and then select the Abandons cart option. 5. Next, configure the trigger with the following options:

  * Integration: Select the ecommerce store you want to use or choose Any.
  * Select product: Choose from options such as Any product, Product name contains, or Product name matches.
  * Select category: Select from options like Any category, Category name contains, or Category name matches.
  * Cart value: Choose from options such as Any value, Value equals, Value is more than, or Value is less than.
  * Indicate if the trigger should run once or multiple times.

6. To further limit which contacts enter this automation, check the Segment the contacts entering this automation option and use the segment builder to add conditions. 7. When finished, click the Save button.

Add the "Send an email" action to your automation

Now that your trigger is configured, you can add the next action in your automation:

1. Click the node (+) directly under the start trigger. 2. Click on the Sending tab and select the Send an email option from the Add an action modal window. 3. Choose between:

  * Create a new email: Generate an email using AI, a pre-designed template, or from scratch.
  * Start from an existing email: Create a new email based on a previously created campaign (direct or automated).

4. Once selected, the campaign templates page will open. Choose your preferred email designer from the drop-down menu. 5. Hover over the template you want to use and click the Select button. 6. The modal window for your email's details will appear, where you can:

  * Create/edit the message name, subject line, preheader text, and sender information.
  * Enable/disable your email's tracking options such as Open/Read Tracking, Link Tracking, Reply Tracking, and Google Analytics tracking.
  * Click Done after making your selections.

Customize your abandoned cart email

To customize your email using the Abandoned Cart content block, ensure you are aware of the following:

1. Drag the Abandoned cart content block to your layout. 2. An Abandoned Cart Builder modal window will appear. Use the Customize, Preview, and Settings tabs to configure the content block. 3. Click Okay in the modal to return to the email designer. 4. Click on Next at the top right of your screen to view the Campaign Summary page. 5. Click Save and exit. 6. Choose to send the email immediately or use the Predictive Sending feature. 7. Add additional actions as needed, and click Active to turn on your automation.

About the "Customize" tab in the "Abandoned Cart Builder" modal

In the Customize tab, you can:

• Choose to show/hide images of abandoned items.
• Show/hide item names, prices, descriptions, and quantities.
• Choose the order in which these elements appear.
• Show/hide the Return to Checkout button.

About the "Preview" tab in the "Abandoned Cart Builder" modal

The Preview tab helps you visualize your customized layout and get an idea of how the abandoned items will appear in the email.

About the "Settings" tab in the "Abandoned Cart Builder" modal

This tab lets you:

• Sort products.
• Display all products in the contact's abandoned cart.
• Control the number of products shown (not exceeding 99).

Adjust the amount of time the trigger should wait before pulling contacts into your automation

Adjusting the wait time before contacts are pulled into your automation can be done as follows:

• For Shopify:*

1. Click Settings (the gear icon) on the lower left of your ActiveCampaign account. 2. Click Integrations. 3. Click Connected next to your integration. 4. Click Manage. 5. Choose the time duration from the dropdown and click Save.

• For Magento:*

1. Log into your Magento account. 2. Navigate to Menu > Store > Configuration > ActiveCampaign. 3. Choose your Abandoned Cart settings. 4. Save Settings. 5. Click Sync Abandoned Cart Data to run a historical sync of abandoned carts.

• For WooCommerce:*

1. Log into your WordPress account. 2. Go to the ActiveCampaign for WooCommerce plugin. 3. Click on the Store Settings tab to select the wait time before triggering automations.

Best practices and tips

1. Make sure your email contains engaging content and clearly highlights the abandoned products. 2. Use persuasive language and provide incentives, such as discounts, to encourage customers to complete their purchases. 3. Monitor performance metrics related to your abandoned cart automation to optimize the content and timing of your emails over time. 4. Test different subject lines and content variations to determine which generates the highest open and click-through rates.

Troubleshooting

If you encounter issues with your abandoned cart automation, consider the following:

- Ensure that your ecommerce integration is correctly set up and connected to ActiveCampaign. - Verify that the trigger and actions are configured as intended, according to the steps outlined in this article. - Make sure to check the email previews to ensure that the abandoned cart information is being pulled correctly from the integration.

FAQ

1. What ecommerce platforms are compatible with Abandoned Cart Automation?

This feature works with the following ecommerce integrations: Shopify, WooCommerce, and Magento; and any custom deep data integration that supports abandoned cart.

2. Can I use multiple "Abandoned Cart" content blocks in a single automated campaign?

No, you can only use one (1) "Abandoned cart" content block per automated campaign.

3. How can I limit which contacts enter the automation?

You can limit contacts by using the Segment the contacts entering this automation feature within the trigger settings.

4. What should I do if the email is not sending?

Ensure that the automation is active and that you have configured all required steps correctly. Also, confirm that there are contacts meeting the conditions of your trigger.

5. Can I use the Abandoned Cart Automation with custom integrations?

Yes, as long as your custom integration supports abandoned cart data, it can be used with this feature.

6. Is there a recommended wait time for the trigger before pulling contacts?

It is recommended to use the default wait time of 1 hour, but you can adjust this based on your ecommerce strategy.

7. How can I track the performance of my Abandoned Cart Automation?

You can monitor performance metrics from the automated campaigns section in ActiveCampaign to analyze the effectiveness of your emails.

For further details and a deeper dive into specific features, consider checking related documentation and resources provided by ActiveCampaign. ```