AI Campaign Builder overview

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AI Campaign Builder Overview

The AI Campaign Builder from ActiveCampaign is a powerful feature that enables you to quickly generate marketing campaigns using artificial intelligence. By offering a single text prompt, users can create not just a campaign, but a complete email, including its subject line, preheader, layout, images, content, and calls to action. This tool is particularly valuable for marketers aiming to streamline their campaign creation process, ensuring consistency across branding while also allowing for A/B testing and quick revisions.

Why It Matters

The implementation of AI in marketing tools like ActiveCampaign's AI Campaign Builder helps businesses innovate and react quickly to marketing demands. By allowing rapid generation of email campaigns, it empowers users to experiment with various formats and strategies without extensive time or resource commitments. This is crucial in the fast-paced digital landscape where engagement and timeliness are paramount.

How to Access the AI Campaign Builder

To use the AI Campaign Builder, you can access it through one of the following methods:

From the Campaigns Overview Page

1. Click Campaigns on the left menu. 2. In the “Generate a campaign in seconds” field, type a detailed prompt describing your desired email campaign, including aspects like subject, colors, themes, and patterns. 3. Click the Generate campaign button to open the AI Campaign Builder. 4. Select the template you want to use. 5. Review your email draft on the following screen. 6. Use the left panel to add feedback for messaging and regenerate the campaign as needed. 7. To edit components in the campaign designer, click Edit in campaign designer. 8. Once all editing and adjustments are complete, click the Next button to finalize your campaign information on the Campaign Summary page and send.

While Creating a New Campaign

1. Click Campaigns on the left menu. 2. Click the Create a new campaign button. 3. Under the Standard campaign type, click the Create with AI radio button. 4. Click Next to access the AI Campaign Builder. 5. If applicable, select a brand kit from the Brand kit dropdown. 6. Choose a template from the options provided. 7. In the What is this message about field, type a detailed prompt for the email campaign. 8. Click the Generate button. 9. Review the AI-generated campaign preview and make any necessary edits. 10. Click the Next button to complete the campaign information on the Campaign Summary page and send it.

Step-by-Step Instructions for Creating AI-Generated Campaigns

The following steps outline how to create and customize an AI-generated campaign:

1. **Accessing the AI Campaign Builder:**

  - Use one of the methods mentioned above to access the Campaign Builder.

2. **Generating Campaigns:**

  - Provide ample detail in your prompt to maximize the efficacy of the AI's output.
  - Utilize the feedback options on the left panel to influence the AI's adjustments to your content.

3. **Editing the Campaign:**

  - To maintain specific content, use the Lock this content toggle on the content block you wish to preserve.
  - For content alterations, select feedback categories such as Add feedback to adjust messaging, Quick edits, or Base it off other content for effective customization.

4. **Finalizing the Campaign:**

  - Ensure that all elements of your campaign are completed, including any manual link inserts for buttons since these do not auto-generate.
  - Proceed to the Campaign Summary page to finalize the campaign.

Configuration Options and Settings

When using the AI Campaign Builder, several key options and settings can be configured:

• **Brand Kit:** Configure your brand's unique colors, fonts, logos, and social links. This ensures that the generated campaigns maintain your branding consistency.
• **Layouts:** Choose from several layout types, including:

  - 2 Column
  - Simple
  - Editorial
  - Callouts
  - Image grid

• **Feedback Options:** Utilize the available feedback mechanisms to refine the AI-generated content:

  * Add feedback to adjust messaging
  * Quick edits
  * Base it off other content

Best Practices and Tips

1. Always provide a detailed and specific prompt to the AI to ensure accurate results. 2. Prior to using the AI Campaign Builder, configure your Brand Kit to maintain consistency in branding across all campaigns. 3. Experiment with different layouts and feedback responses in the AI Campaign Builder to find the most effective configuration for your audience. 4. After generating AI content, manually review and adjust links, buttons, and images as needed to ensure full functionality and aesthetics meet your campaign goals.

Common Use Cases with Examples

1. **Generating Quick Promotional Campaigns:** Use the AI Campaign Builder to create a campaign for an upcoming sale by entering details about discounts and promotional themes. 2. **A/B Testing Variations:** Quickly generate multiple versions of an email for A/B testing by changing prompts slightly to see which variants perform better. 3. **Brand Consistency Across Campaigns:** Utilize the Brand Kit to ensure that all your email campaigns reflect your company’s branding, even with AI-generated content.

Troubleshooting

If you encounter issues while using the AI Campaign Builder, consider the following solutions: - Ensure that your AI Brand Kit is set up prior to generating campaigns. - If the AI does not generate the desired outcome, try rephrasing your prompt for clarity and specificity. - If you cannot manually insert links into buttons, ensure you are following the outlined steps for linking.

Frequently Asked Questions (FAQ)

Q1: What types of campaigns can be generated using the AI Campaign Builder? A1: You can generate any standard email campaigns, including promotional, newsletter, and informational emails.

Q2: Will AI-generated campaigns maintain my branding? A2: Yes, if you configure your Brand Kit prior to using the AI Campaign Builder, your campaigns will reflect your brand's unique identity.

Q3: Can I edit an AI-generated campaign after it has been created? A3: Yes, you can edit your AI-generated campaigns within the AI Campaign Builder, as well as by utilizing the full Email Designer.

Q4: What happens if I regenerate a campaign? A4: Regenerating a campaign replaces the entire email content with the new AI-generated content, but it may incorporate some of your previous edits if applicable.

Q5: Is AI Campaign Builder available for all ActiveCampaign users? A5: The AI Campaign Builder feature is available for users on the Starter, Plus, Pro, and Enterprise plans.

Q6: How can I access additional editing features after using the AI Campaign Builder? A6: To access further editing features, click Edit in campaign designer in the AI Campaign Builder or navigate through the Campaign Summary page.

Q7: Can I duplicate an existing email campaign and use AI to rewrite it? A7: Yes, you can duplicate an existing email and select the option to edit it with AI for prompt rewrites and adjustments.

The ActiveCampaign AI Campaign Builder is designed to streamline your email marketing efforts. By understanding how to utilize its features fully, you can generate impactful campaigns quickly and effectively.