ACHQ Pushdown Campaign reporting overview

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ACHQ Pushdown Campaign Reporting Overview

As an ActiveCampaign HQ (ACHQ) customer, the ACHQ Pushdown Campaign reporting feature provides you with a centralized mechanism to view and analyze the performance of your pushdown campaigns and automations across all your subaccounts. This reporting capability is crucial for enhancing efficiency in your marketing processes, allowing you to compare metrics without the need to log into each subaccount individually.

In this article, we'll explore how to access the ACHQ Pushdown Campaign report, delve into enhanced statistics, and provide an overview of the key metrics presented in the report.

Access the ACHQ Pushdown Campaigns Report

To access the ACHQ Pushdown Campaigns report, you will need to log into your ACHQ account. Here are the steps:

1. **Log into your ACHQ account**. 2. Click on the **Reporting** tab.

Once in the Reporting interface, the Pushdown report will categorize information into two main sections: **Top Campaigns** and **Top Automations**.

Step-by-Step Instructions

Viewing Pushdown Campaigns

The ACHQ Pushdown Campaign report includes aggregated metrics for your campaigns, such as revenue (if using an ecommerce integration), average open rate, average click rate, average bounces, and average unsubscribes. Here is how to access the detailed information:

1. Navigate to the **Top Campaigns** section to see a list of your pushdown campaigns. 2. In this section, you can view:

  - **Average metrics** showing averages for all the campaigns sent during your selected timeframe.
  - A table listing metrics for each campaign.

Exploring Top Campaigns

The **Top Campaigns** display average metrics and details in a tabular format:

- **Average revenue**: Represents the average amount of ecommerce revenue generated by pushdown campaigns. - **Average open rate**: Indicates the average number of unique opens for your campaigns. - **Average click rate**: Shows the average number of unique contacts who clicked links in a campaign. - **Average bounces**: Represents the average number of contacts that bounced. - **Average unsubscribes**: Displays the average number of contacts that unsubscribed.

The **Top Campaigns** table will include:

- **Campaign name**: Name of the pushdown campaign. - **Send date**: The date the campaign was pushed down. - **Accounts**: Number of subaccounts the campaign was associated with. - **Recipients**: Total number of recipients across subaccounts. - **Open Rate%**: Reflects the percentage derived from unique opens vs. total sends. - **Total CTR**: Indicates the total clickthrough rate based on unique clicks vs. unique opens. - **Hard bounces**: Count of contacts experiencing hard bounces. - **Unsubscribes**: Total contacts who have opted out. - **Revenue**: The total ecommerce revenue linked to the campaign.

To further investigate metrics for an individual campaign, simply click on the campaign name within the reports page.

Enhanced Campaign Statistics View

Clicking on a campaign name will transport you to an **enhanced campaign statistics view** where advanced metrics are displayed. This includes:

- Average metrics mirroring those found in the Top Campaigns overview. - A **Subaccounts campaign table** that lists detailed metrics for each subaccount, including specific data for **Account**, **Send date**, **Recipients**, etc.

Viewing Pushdown Automations

In addition to campaigns, use the **Top Automations** section to analyze automation impacts. Similar to campaigns, it displays average metrics and a detailed table for automation performance:

- **Total revenue**: Ascertains the total ecommerce revenue from automations. - **Total contacts entered**: Counts unique contacts that entered the automation. - **Average open rate**, **Average click rate**, **Average bounces**, **Average unsubscribes**: All represent metrics specifically for the automations.

Configuration Options and Settings

The ACHQ Pushdown reporting feature includes various settings and configurations that allow for tailored reporting:

- **Timeframe Filter**: Use the dropdown at the top of the page to select a specific timeframe for the metrics displayed. - **Search Field**: Implement the search field to filter metrics by campaign or automation name.

These options help streamline the reporting process, allowing you to focus on the metrics relevant to your campaigns.

Best Practices and Tips

- Ensure that you have a deep data ecommerce integration established to fully utilize revenue metrics. Without this, the revenue data may not appear. - Regularly review your top campaigns and automations to identify trends and areas for improvement. Focus on metrics such as average open rates and click rates to optimize future campaigns. - Utilize the **Export** function to save data to a .csv file for in-depth analysis or reporting purposes.

Troubleshooting

If you encounter issues while accessing the ACHQ Pushdown Campaign reports, consider the following:

- Ensure that you are logged into the correct ACHQ account with the appropriate permissions. - If metrics do not appear as expected, confirm that the pushdown campaigns and automations were sent correctly and are linked to subaccounts with the ecommerce integration. - In case of technical difficulties, reach out to ActiveCampaign support for assistance.

Related Features

For further aspects related to campaign performance, consider exploring: - Reports - Campaigns - Automation

Frequently Asked Questions (FAQ)

1. What is the purpose of the ACHQ Pushdown Campaign reporting?

The reporting provides centralized metrics for pushdown campaigns and automations across multiple subaccounts, allowing easier evaluation of performance.

2. What types of metrics are included in the report?

Metrics include average revenue, open rates, click rates, bounces, and unsubscribes across initiated campaigns and automations.

3. Can I access performance data for campaigns sent from subaccounts?

No, the report does not include metrics for campaigns sent directly from subaccounts. It aggregates data from pushdown campaigns to main accounts only.

4. How do I find specific campaign metrics?

You can use the search field on the reporting page to filter metrics by campaign or automation name based on your needs.

5. What do I do if I don't see any revenue metrics?

Revenue metrics are only displayed if a deep data ecommerce integration is identified for at least one subaccount. Ensure such integration is in place.

6. How often should I review the pushdown campaign statistics?

Regularly reviewing campaign statistics helps you identify performance trends, refine strategies, and improve overall marketing effectiveness.

By familiarizing yourself with the ACHQ Pushdown Campaign reporting, you can leverage the insights gathered to enhance your marketing campaigns significantly and make informed decisions based on the data. Use the features provided efficiently to optimize your marketing strategies and drive better results.