ACHQ Message Variable Central Management

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ACHQ - Message Variable Central Management

Introduction

The ACHQ - Message Variable Central Management feature is designed to streamline the handling of message variables across multiple subaccounts or franchisees within the ActiveCampaign platform. This feature plays a crucial role for businesses with multiple franchises, allowing for a centralized management approach that saves time and enhances consistency when designing campaigns. By utilizing this feature, users can create, manage, and sync message variables efficiently, ensuring all marketing efforts are aligned and up-to-date.

How to Access This Feature

To access the Message Variable Central Management feature, you must be an ACHQ Franchise partner. Once you're logged into your ActiveCampaign account, navigate to the Sync Manager tab, where you will find the Message variables section.

Step-by-Step Instructions

Below are detailed instructions on how to create, manage, sync, and stop syncing message variables within the ActiveCampaign ACHQ interface:

Creating and Syncing a Message Variable

1. Log in to your ACHQ account. 2. Click on the Sync Manager tab. 3. Under the Message variables section, locate the option to create a new message variable in your main HQ account (you must select All lists for it to be shareable with your subaccounts). 4. Click the toggle next to the message variable to switch it to the On position. 5. A Manage accounts drawer will open. Here, you can choose from the following options:

  * Sync to all accounts - This will sync the Message Variable to all your subaccounts.
  * Automatically sync based on label - Select this option to apply the sync to subaccounts with specific labels created in ACHQ.
  * Manually select specific accounts - If you prefer, you can choose which specific subaccounts should receive the Message Variable.

6. Click the Save button to confirm your selection and close the drawer. 7. The Edit Values drawer will then open, allowing you to modify the Message Variable for each of the selected subaccounts. Make any necessary changes and click Save to initiate the sync process.

When a message variable is first synced, including updates, it will sync immediately. Future updates will follow the schedule you set in the Sync every dropdown (set to either hourly or daily by default).

Stopping a Message Variable’s Sync

To stop a message variable from syncing with your subaccounts: 1. Go to the Message variables section under the Sync Manager tab. 2. Set the Sync toggle for the desired message variable to the Off position. This action will remove the Message Variable from all currently synced subaccounts immediately.

Configuration Options and Settings

The Message variables section provides several options for customizing how message variables function across your accounts:

• Sync every dropdown: Choose how frequently updates will sync (options include hourly or daily, with a default setting of "Never").
• Search bar: Quickly locate message variables by name.
• Sync toggle column: Controls whether a message variable is synced from the main HQ account to ACHQ and selected subaccounts.
• Message variables column: Displays the names of the created Message Variables.
• Accounts column: Indicates the total number of subaccounts that the Message Variable is currently synced to.
• Edit values column: Use the Edit values button to modify the content and name of the Message Variable for each subaccount.
• Manage accounts button: Allows selection of which subaccounts will receive the synced Message Variable.

Best Practices and Tips

To make the most of the ACHQ - Message Variable Central Management feature, consider the following best practices:

• Always ensure that the message variable is configured for All lists to maximize its utility across subaccounts.
• Regularly review synced message variables and their values to maintain consistency and relevance in marketing campaigns.
• Utilize the Search bar feature to quickly access specific message variables, enhancing efficiency.
• When editing image values, be sure to use the Code Editor in ACHQ for proper formatting.
• Establish a schedule for regular updates to your message variables to keep content fresh and engaged.

Common Use Cases with Examples

The following are some common scenarios where the ACHQ - Message Variable Central Management can be effectively implemented:

• **Franchise-wide Promotions**: If a company wants to run a seasonal promotion across all franchises, creating a message variable for promotional text allows all subaccounts to have the same messaging without manual updates.
• **Consistent Branding**: Using message variables for key brand elements like taglines or disclaimers ensures that all communication maintains a consistent voice and identity.
• **Dynamic Content in Emails**: Businesses can use message variables to personalize email marketing efforts based on specific customer interactions or preferences, enhancing engagement.

Troubleshooting

Here are a few common issues users may encounter along with their solutions:

• **Issue**: Subaccounts are not receiving updates for synced message variables.

 * **Solution**: Confirm that the message variable toggle is set to On and check the syncing schedule.

• **Issue**: Changes made in a subaccount are not reflected back in the main HQ account.

 * **Solution**: Note that once a message variable is edited in a subaccount, it will stop receiving updates from ACHQ until the subaccount variable is aligned with the main HQ version.

• **Issue**: Unable to find a message variable in the Search bar.

 * **Solution**: Ensure you are entering the correct name of the message variable as it appears in the main HQ account.

FAQ

Q1: What is a message variable? A: A message variable is a reusable placeholder for content that can be updated across multiple campaigns and accounts from a central location.

Q2: Can a subaccount independently manage its message variables? A: Yes, once a message variable is received by a subaccount, it can be updated independently, but it will stop syncing with the main HQ account unless aligned back to it.

Q3: How often can I sync updates for message variables? A: You can set the syncing frequency to either hourly or daily as per your requirements.

Q4: What happens if I forget to set the message variable for All lists? A: If you do not select All lists, the message variable will not be accessible to all subaccounts, limiting its usage.

Q5: How can I stop a message variable from syncing? A: You can stop syncing by toggling the sync setting for the message variable to the Off position in the Message variables section.

Q6: What is the purpose of the Manage accounts button? A: The Manage accounts button allows you to specify which subaccounts should receive the synced message variable.

Q7: Is there any limit to the number of message variables I can create? A: There is no stipulated limit on the number of message variables you can create, but best practice would suggest keeping them organized for ease of use.

By utilizing the ACHQ - Message Variable Central Management feature effectively, businesses can ensure a smoother and more consistent approach to their marketing efforts across various accounts and locations. ```