A2P 10DLC Fines and Penalties

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A2P 10DLC Fines and Penalties for Non-Compliant Messaging with U.S. Telecom Carriers

Introduction

The A2P 10DLC (Application-to-Person 10-Digit Long Code) system has been established by U.S. telecom carriers to enhance the compliance of messaging practices for businesses sending SMS messages. As of March 1, 2022, carriers began imposing fines and penalties for violations under this system. Understanding these fines and penalties is critical for ActiveCampaign users who wish to maintain compliant messaging practices and avoid unnecessary financial liabilities.

This article outlines the types of fines associated with non-compliance, obligations under ActiveCampaign’s Terms of Service (TOS) and Acceptable Use Policies (AUP), and critical considerations regarding the 10DLC registration process.

How to Access This Feature

To learn more about A2P 10DLC fines and penalties, ActiveCampaign users can access information directly through their account dashboard and the ActiveCampaign help center. It is crucial to familiarize yourself with the Terms of Service and Acceptable Use Policies, both of which can be found in the legal section of the ActiveCampaign website.

Step-by-Step Instructions

1. **Review ActiveCampaign’s AUP and TOS**:

  - Access ActiveCampaign’s Acceptable Use Policy.
  - Review the Terms of Service.
  

2. **Complete the 10DLC Registration**:

  - Ensure that you have completed 10DLC registration if sending messages to U.S. phone numbers. Registration must be completed by August 14, 2023, to maintain uninterrupted SMS service.

3. **Purchase the SMS Add-On**:

  - Before using ActiveCampaign’s SMS feature, ensure that you have purchased the SMS add-on. This add-on is necessary for utilizing the SMS functionalities within ActiveCampaign.

Configuration Options and Settings

The key configuration options relevant to A2P 10DLC compliance include:

• 10DLC Registration: Ensure timely registration in compliance with U.S. telecom regulations.
• SMS Add-On: Acquiring this add-on is essential for accessing SMS messaging features.

Best Practices and Tips

To maintain compliance and avoid fines:

• Always register for 10DLC prior to sending SMS messages to U.S. phone numbers.
• Familiarize yourself and comply with the accepted content guidelines set forth in the Acceptable Use Policies.
• Avoid sending content that could be categorized as spam or violate any content guidelines, including SHAFT violations (Sex, Hate, Alcohol, Firearms, Tobacco).
• Engage in proper number management to avoid practices like snowshoeing and recycling numbers, which may incur additional penalties.

Common Use Cases with Examples

1. **Promotions and Offers**:

  - Businesses can send promotional offers via SMS. However, it is vital that these messages adhere to compliance regulations to avoid penalties.

2. **Customer Support and Notifications**:

  - Organizations can utilize SMS for customer support queries. Ensuring that such communications are compliant helps mitigate risks associated with fines.

3. **Event Reminders**:

  - Sending reminders about events can be advantageous. Ensure that these reminders do not include prohibited content to maintain compliance.

Troubleshooting

If you encounter issues with A2P 10DLC compliance or fines:

• **Verification of Registration Status**: Check whether your 10DLC registration is complete and active.
• **Review Messaging Content**: Thoroughly examine the content of SMS messages to ensure compliance with AUP and TOS standards.
• **Consult ActiveCampaign Support**: If uncertainty persists, reach out to ActiveCampaign support for clarification or assistance.

Related Features

For further assistance regarding compliance and messaging practices, consider exploring:

• Compliance
• SMS Add-On
• A2P 10DLC Registration

FAQ

1. What are the penalties for non-compliance with A2P 10DLC?

Penalties can be as high as $10,000 per violation for content violations and up to $1,000 for evasion tactics.

2. How do I avoid content violations?

Ensure your messaging does not include spam, phishing, or any content categorized under SHAFT restrictions.

3. What is snowshoeing?

Snowshoeing refers to spreading similar or identical messages across multiple phone numbers to avoid detection.

4. How can I check if I'm registered for A2P 10DLC?

You can verify your registration status within your ActiveCampaign account or by contacting support.

5. When should I register for 10DLC?

It is recommended to register before August 14, 2023, to prevent any lapse in SMS sending capability.

6. What if my message is flagged as spam?

If your message is flagged, review the content for compliance issues and adjust your messaging strategy accordingly.

7. Where can I find more information on A2P 10DLC?

For more details, visit ActiveCampaign’s guide on How to register for A2P 10DLC or the FAQs and Glossary for A2P 10DLC.

By understanding the intricacies of A2P 10DLC fines and penalties and adhering to best practices, businesses can effectively manage compliance and minimize risks associated with their SMS messaging strategies. ```