"m" parameter

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What is the "m" parameter on a campaign Web Copy link?

Introduction

The "m" parameter is an essential element of the Web Copy link associated with campaigns in ActiveCampaign. Understanding this parameter is crucial for effectively tracking and managing your campaigns. Essentially, the "m" parameter refers to the **Message ID**, which uniquely identifies a specific message within your campaign or automation email.

Utilizing the "m" parameter can significantly affect how you trace user interactions with your campaigns, providing valuable insights into engagement and performance metrics. This guide will delve deeper into what the "m" parameter is, its significance, and how to leverage it effectively within your campaigns.

How to access the "m" parameter

To access the "m" parameter, you will need to create a Web Copy link for your campaign. This is available within the ActiveCampaign platform when you set up your campaigns or automation emails.

You often find the "m" parameter appended to the end of the Web Copy links used in your emails. For example, the link might look like this: ``` https://amalik.activehosted.com/index.php?action=social&c=603&m=851 ``` In this link: - "c" is the **Campaign ID** - "m" is the **Message ID**

This structure provides clarity on the relationship between the campaign and its respective messages.

Step-by-step instructions

Here’s a step-by-step guide to adding and identifying the "m" parameter in your Web Copy link:

1. **Login** to your ActiveCampaign account. 2. Navigate to the **Campaigns** section of the application. 3. Select an existing campaign or create a new campaign, focusing on an automation email or regular campaign email. 4. Look for the option to generate a **Web Copy link** in the campaign settings. 5. Upon generating the link, locate the section where the URL appears. The generated link will end with the "m" parameter that indicates the specific **Message ID**. 6. You can now copy this link to use in your communications or track the specific message in the reporting section.

Configuration options and settings

While working with the "m" parameter, ensure that you understand the following aspects:

- **Message ID**: This is crucial for identifying the particular message of your campaign. Each campaign or automation email you send counts as a message. - Split campaigns: Be aware that split campaigns are deemed as two separate messages but constitute a single campaign.

Utilizing the correct parameters in your links can significantly enhance your data tracking and reporting capabilities.

Best practices and tips

To maximize the benefits of the "m" parameter, consider the following best practices:

- Always ensure that the Web Copy link is correctly configured to reflect the correct **Message ID**. - Use the generated link in your follow-up communications to track interactions accurately. - When analyzing campaign performance, reference both the "m" parameter and the **Campaign ID** for optimal insights into engagement levels. - Regularly review your campaign links to ensure they contain the correct parameters, especially after making updates or revisions to your campaigns.

Troubleshooting

If you encounter issues with the "m" parameter, here are some common troubleshooting steps:

- Verify that the Web Copy link you have generated contains the proper "m" parameter at the end. - Ensure that the link is being copied in full without omissions or alterations. - If you experience problems with tracking, check if the **Message ID** is attributed correctly in your reports. - Consult the reporting section of ActiveCampaign for clarity on how messages are cataloged with their respective IDs.

Frequently Asked Questions (FAQ)

1. **What does the "m" parameter stand for?**

  The "m" parameter stands for **Message ID**, which uniquely identifies a message within a campaign.

2. **How can I find my campaign's Message ID?**

  The Message ID is included in the Web Copy link at the end of the URL, represented by the "m" parameter.

3. **What is the significance of the "m" parameter in tracking?**

  It helps in accurately tracking user interactions and engagement metrics for specific messages in your campaigns.

4. **Can multiple campaigns have the same "m" parameter?**

  No, each message in your campaigns will have a unique **Message ID** to avoid confusion in tracking.

5. **How do split campaigns affect the "m" parameter?**

  Split campaigns are treated as two separate messages but count as one campaign, thus resulting in unique **Message IDs** for each part of the split.

6. **Is the "m" parameter available for all plan types?**

  Yes, the "m" parameter is available across all ActiveCampaign plans, including Starter, Plus, Pro, and Enterprise.

7. **Where can I learn more about configuring Web Copy links?**

  Check our documentation on how to add the Web Copy link to your emails for further insights.

By understanding and effectively utilizing the "m" parameter, you can enhance the tracking and performance of your campaigns, leading to better engagement and outcomes. For additional resources on campaign management, learn more in our documentation.