Connect Eventbrite to ActiveCampaign

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Connect Eventbrite to ActiveCampaign

The **ActiveCampaign Eventbrite integration** provides a seamless way to synchronize event data between your Eventbrite account and ActiveCampaign. This feature is crucial for businesses that host events and want to ensure they have accurate and up-to-date contact records based on event registrations and attendance. By connecting Eventbrite with ActiveCampaign, you can enhance your marketing efforts by integrating event data directly into your CRM systems and utilizing this information for more personalized communication.

Introduction

The **Eventbrite integration** allows you to create and update contacts in ActiveCampaign based on activities within Eventbrite. This functionality not only streamlines your event management process but also helps in capturing and maintaining a comprehensive view of your customers' interactions. With this integration, you can display Eventbrite activities on contact records, ensuring you have a complete picture of engagement and improving your ability to tailor marketing efforts.

How to Access This Feature

To access the Eventbrite integration, you must have an account on both ActiveCampaign and Eventbrite. The integration setup occurs within your ActiveCampaign account. Follow the steps in the configuration section below to initiate the connection and start syncing event data.

Step-by-Step Instructions

Here’s how to configure the Eventbrite integration in your ActiveCampaign account:

1. From your ActiveCampaign account, click **Apps** on the lower left menu.
2. Use the search bar to locate and select the **Eventbrite** integration.
3. Click the **Add an account** button.
4. A modal window will appear. Click the **Connect** button.
5. You will be redirected to your Eventbrite account. Click the **Allow** button to grant ActiveCampaign access to Eventbrite.
6. After granting access, you will be redirected back to your ActiveCampaign account. A modal window will list each event that can create and update contact records. Select a specific event or choose all events using the first dropdown option.
7. Click the **Continue** button.
8. On the next screen, review the Eventbrite objects and fields that will be created in ActiveCampaign whenever an event occurs. This information is for your reference only.
9. Click the **Continue** button again.
10. Next, map Eventbrite fields to ActiveCampaign fields. Note that the email address field is required. To add additional fields, click the **Add Field** button.
11. Once all desired fields are mapped, click **Finish**.

Configuration Options and Settings

The integration between Eventbrite and ActiveCampaign offers various configuration options. You can customize how contact data is collected and displayed. During the setup process:

• You can select which **Eventbrite events** will trigger contact creation or updates within ActiveCampaign, including triggers such as **Order Placed**, **Order Updated**, **Order Refunded**, **Attendee Check-in**, **Attendee Check-out**, and **Attendee Updated**.
• Mapping of Eventbrite fields occurs to existing ActiveCampaign fields. It is important to note that you cannot create new custom fields in ActiveCampaign through this integration, nor can you map Eventbrite fields to Account or Deal fields.
• Each contact record that syncs will have an **Eventbrite custom object** displaying relevant event participation details.

Best Practices and Tips

• Ensure that you are utilizing the integration on the appropriate ActiveCampaign plan: **Plus**, **Pro**, or **Enterprise**.
• Regularly review the synced data and the **Eventbrite object** within each contact record to ensure the accuracy of your marketing lists.
• Use the **Eventbrite automation triggers** effectively to maintain engagement by setting up workflows based on event participation. This can significantly enhance your marketing strategies by allowing for personalized communication tailored to event interactions.
• Familiarize yourself with the fields available in the **Eventbrite custom object** and leverage them for compelling email personalization in automation campaigns.
• Be cautious with the **mapping** of fields; ensure that all relevant contact information is correctly synced without conflicts.

Common Use Cases with Examples

1. **Event Follow-ups**: When a contact attends an event, they receive a follow-up email that references their participation using the event details from the Eventbrite custom object. 2. **Targeted Marketing Campaigns**: Contacts who register for specific events can be tagged with event-based tags, and automations can be created to send targeted campaigns. 3. **Data Enrichment**: By syncing attendance data, businesses can better segment their contacts based on engagement and tailor their marketing strategies.

Troubleshooting

If you encounter issues during setup or syncing, consider the following:

• Ensure that you have linked the correct Eventbrite account and granted necessary permissions.
• Verify that the mapped fields correspond correctly to existing fields in ActiveCampaign and that required fields, like the email address, are filled.
• If contacts are not adding tags as expected, check the integration triggers and ensure they align with the correct event actions.
• Review your automations to ensure they are set up correctly to utilize the Eventbrite triggers.

Related Features

• Automation - Learn how to set up automated workflows based on the triggers from Eventbrite.
• Custom Objects - Understand how to use custom fields and objects in ActiveCampaign for enhanced personalization.
• Tags - Discover the tagging system in ActiveCampaign to categorize contacts effectively.

FAQ

Q1: Do I need to have a paid plan on ActiveCampaign to use the Eventbrite integration?

Yes, the integration is available on the Plus, Pro, and Enterprise plans.

Q2: Can I add new custom contact fields through the Eventbrite integration?

No, you can only map Eventbrite fields to existing contact fields; you cannot create new fields.

Q3: What event actions will trigger the synchronization?

The actions include Order Placed, Order Updated, Order Refunded, Attendee Check-in, Attendee Check-out, and Attendee Updated.

Q4: How can I personalize my emails based on Eventbrite data?

Once the integration is set up, you can use the Eventbrite custom object fields in your email campaigns sent from automations.

Q5: What should I do if contacts are not syncing properly?

Check the permissions granted to ActiveCampaign and ensure the integration settings are correctly configured.

Q6: Is there a limit to the number of events I can sync?

You can select specific events or all events during the setup; however, ensure you manage your account limits based on your ActiveCampaign plan.

Q7: Can I use Eventbrite data in regular marketing campaigns?

No, personalization options for Eventbrite data are limited to email campaigns triggered through automations.

For further information on personalizing your emails, see the relevant documentation Learn how to personalize your emails. ```