Abandoned Cart
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Introduction
The Abandoned Cart content block is a powerful feature in ActiveCampaign's email marketing suite, specifically designed to recover lost sales by reminding customers about items they left in their shopping cart. When a contact abandons their cart, this feature enables marketers to send a visually appealing email that includes customized information about the abandoned product(s). This functionality is crucial for eCommerce businesses aiming to increase conversion rates and recover potentially lost revenue due to abandoned carts.
This feature is available to users on the following plans: Starter, Plus, Pro, and Enterprise. By using the Abandoned Cart content block, marketers can enhance customer engagement, increase their chances of completing sales, and ultimately improve their bottom line.
How to Access This Feature
To utilize the Abandoned Cart content block, it is essential to incorporate it into automated campaigns. This feature can only be accessed if your automation workflow includes an "Abandons Cart" trigger. Additionally, each automation email can contain only one Abandoned Cart content block.
Step-by-Step Instructions
Follow these steps to add the Abandoned Cart content block to your automated email:
- From your automation, click the node (+) where you would like to place the Abandoned Cart email.
- In the “Add an action” modal, click Sending then click Send an email.
- Click Create a new email.
- Under Or select a template, use the dropdown next to the Search bar to choose Classic Designer.
- Choose a template type.
- Hover your mouse over the template you want to use, then click Select.
- Scroll down to the preview of the email and hover your mouse over it, then click Edit Design.
- Drag the Abandoned Cart content block to your email layout.
Once the Abandoned Cart content block is added to your email, the Abandoned Cart Builder will open, allowing you to customize which information regarding the abandoned item(s) you want to display and to limit the number of abandoned cart products shown in your email.
Configuration Options and Settings
The Abandoned Cart Builder features several tabs that provide different functions to customize your email.
Abandoned Cart Builder: Customize Tab
In the Customize tab, you can choose the layout of the product fields by selecting from various dropdowns available. Here, you can also make properties visible or hidden: - To hide a property for an abandoned product, click the visible icon. - The hidden property will appear greyed out. - To make it visible again, simply click the hidden item.
Abandoned Cart Builder: Preview Tab
The Preview tab allows you to see a layout representation of how the abandoned items will appear in your email based on your configurations from the Customize tab.
Abandoned Cart Builder: Settings Tab
In the Settings tab, you can customize the following: - Sort the order in which products in the abandoned cart will appear. - Display all products in the contact's abandoned cart or limit the display to a certain number of products.
The Sort Products dropdown defaults to sorting by Price: High to Low. You can switch to any of the following sorting options: - Recently added - Price: Low to High - Alphabetically
To change the sorting, click the Sort Products dropdown and select your desired option.
The Products Displayed section defaults to showing a limit of three abandoned products. You can adjust this by entering a new number in the field provided. If a number higher than 99 is input, the limit will automatically be set to 99. To show all products, click All abandoned products.
After configuring the settings, click OK and finish setting up your email by clicking Next, followed by Finish. Contacts receiving the email will see customized information about the products they abandoned.
Best Practices and Tips
1. Ensure that your automation includes an "Abandons Cart" trigger to utilize the Abandoned Cart content block effectively. 2. Use visually appealing templates that align with your brand's aesthetic for maximum engagement. 3. Limit the number of products shown in the email to avoid overwhelming the recipient; some of the classic approaches suggest showing up to three items. 4. Consider the timing of your abandoned cart email to optimize response rates – typically within a few hours after abandonment. 5. Use a compelling subject line to increase open rates and drive recipients back to their carts.
Common Use Cases with Examples
- **E-commerce Reminder**: If a contact has left a pair of shoes in their cart, an automated email will remind them about the shoes, including a discount code to encourage completion of the purchase. - **Seasonal Offers**: For example, during holiday seasons, you could remind customers of the gifts they left behind and create urgency by indicating limited stock availability. - **Product Recommendations**: If a contact abandons a cart containing electronics, include similar related products they might be interested in to increase upselling opportunities.
Troubleshooting
If you find that the Abandoned Cart content block is not functioning as expected: - Ensure that the Abandons Cart trigger is set correctly in your automation. - Verify that the contacts have abandoned cart data available at the time the email is sent. - If you are not seeing the expected products in the block, check your deep data integration settings with platforms like Shopify or WooCommerce.
FAQ
What plans support the Abandoned Cart content block?
The Abandoned Cart content block is available on the Starter, Plus, Pro, and Enterprise plans.
Can I use the Abandoned Cart content block in regular email campaigns?
No, it is exclusively available in automated campaigns.
How many Abandoned Cart content blocks can I include in one email?
You can include only one Abandoned Cart content block per automation email.
What should I do if my contacts are not receiving Abandoned Cart emails?
Make sure the automation is live and the trigger is set correctly for contacts who have abandoned their carts.
How do I customize the appearance of the Abandoned Cart block?
You can customize it through the Abandoned Cart Builder, using the Customize, Preview, and Settings tabs to adjust layout, visibility, and sorting options.
Is there a limit to how many products can be displayed in an Abandoned Cart email?
Yes, you can limit the number of products to display up to a maximum of 99, or you can opt to show all abandoned products.
What type of integrations support the Abandoned Cart feature?
The feature supports deep data integrations with platforms like Shopify, WooCommerce, and other compatible third-party integrations.
This comprehensive article serves as your guide to utilizing the Abandoned Cart content block in ActiveCampaign effectively. Following the outlined steps and best practices will enhance your eCommerce communications and increase conversions. ```