Email templates overview

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Email Templates Overview

ActiveCampaign provides a powerful feature in email marketing known as email templates. This feature allows users to create and customize email campaigns efficiently while ensuring brand consistency and effective messaging. With over 125 templates suited to various business goals, using these templates saves time, especially for those who may be new to email marketing. This article will guide you through understanding, accessing, and utilizing email templates within ActiveCampaign.

Introduction

Email templates are pre-designed formats that allow users to create email campaigns quickly and efficiently. They are crucial because they promote brand consistency and offer guidance on best practices for messaging. Templates can also accommodate varied business needs, such as newsletters, promotional offers, or event invitations. With the option to create templates from scratch using HTML or leveraging AI-driven features, the flexibility is high, making this an essential tool for effective email marketing.

How to Access This Feature

Accessing the email templates feature in ActiveCampaign is intuitive. Templates can be accessed through the following locations:

1. The email marketing templates page on the ActiveCampaign website. 2. The Campaigns section in your ActiveCampaign account. 3. The Automation Email Builder.

Account administrators have full access to all templates, while other users may need specific permissions.

Step-by-Step Instructions

Follow these steps to select or create an email template:

1. Log into your ActiveCampaign account. 2. Click on Campaigns in the left navigation menu. 3. Select the Campaign Templates option. 4. Click the Create a Template button. 5. Choose from various template types, such as:

  * **All Templates**
  * **Custom**
  * **Give an Update**
  * **Make an Announcement**
  * **Request Action**
  * **Sell a Product**
  * **Holidays and Seasons**
  * **Layouts**
  * **Designed Templates**
  * **Past Campaigns**
  * **Start from Scratch**

Each selection will lead you to the drag-and-drop editor where you can customize your chosen template.

Configuration Options and Settings

When creating or modifying email templates, several configuration options are available:

**AI Templates**: Integrate brand colors, logos, and fonts to generate branded templates.
**Templates Based on Business Goals**: Choose templates that assist in marketing new products or inviting customers.
**Templates Based on Layouts**: Select from different layout structures (single, two, or three columns).
**Designed Templates**: Use pre-designed templates that are visually appealing and easy to modify.
**Start from Scratch**: Create completely custom templates using HTML or the drag-and-drop builder.
**Compatibility Note**: Templates are compatible with the designer they were created on; for instance, Email Designer templates will not work with Classic Designer templates.

Best Practices and Tips

- Utilize templates that align with your marketing goals to maximize engagement and response rates. - Modify templates to suit your brand's voice for better recognition and connection with your audience. - Test various template designs to determine which yields better results for your email campaigns. - Previews are essential when using HTML templates to ensure they display correctly across different email clients and devices.

Common Use Cases with Examples

1. **Newsletter Campaign**: Use a designed template to create a monthly newsletter, featuring highlights of new blog posts or company updates. 2. **Product Launch**: Select a template under "Make an Announcement" to promote the launch of new products. 3. **Holiday Promotions**: Use the "Holidays and Seasons" template category to design an engaging email offering special discounts during festive times.

Troubleshooting Section

If you encounter issues with templates:

- Ensure you're utilizing the correct designer for the template type (Email Designer vs. Classic Designer). - Review permissions if you're unable to access certain templates, especially if you're not an account admin. - For display issues in HTML emails, verify the code for compatibility across different email clients.

Related Features Section

For more insights, consider checking out the following features:

Automation: Explore how automated emails can work alongside templates.
Email Designer: Learn more about the powerful drag-and-drop interface.
Campaigns: Delve into how campaigns aggregate the use of templates for various marketing strategies.

FAQ Section

Q1: Can I modify templates after creating them? A1: Yes, any template you select to modify will create a copy for your customization without affecting the original template.

Q2: Are templates available for all ActiveCampaign plans? A2: Yes, templates are accessible for all plans, including Starter, Plus, Pro, and Enterprise.

Q3: How can I import an email template from a share link? A3: You can import templates from a share link by following the process detailed in the resources available in the ActiveCampaign help section.

Q4: What is the best way to ensure my HTML template looks good on all devices? A4: Always preview your email before sending to confirm its display across popular email clients and devices.

Q5: What types of templates are best for event invitations? A5: Use templates under the "Request Action" category for invitations, as they are specifically designed for such purposes.

For additional information, refer to the following resources:

[Create a template for your emails](https://help.activecampaign.com/hc/en-us/articles/360015720980-Create-a-template-for-your-emails)
[Save a campaign as a template](https://help.activecampaign.com/hc/en-us/articles/221016687-How-do-I-save-a-campaign-as-a-template-or-reuse-a-past-campaign-)
[How to import an email template from a share link](https://help.activecampaign.com/hc/en-us/articles/115000754130-How-do-I-import-a-campaign-or-template-into-my-ActiveCampaign-account-)
[How to share a template](https://help.activecampaign.com/hc/en-us/articles/115000754050-How-do-I-share-a-template-)

By leveraging the email templates feature in ActiveCampaign, you can enhance your email marketing efforts, ensuring a consistent brand message and effective communication with your audience.

Email templates overview

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