AI Campaign Builder overview
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AI Campaign Builder Overview
The AI Campaign Builder is an innovative feature available in ActiveCampaign that allows marketers to quickly generate entire email campaigns using artificial intelligence (AI). By simply providing a detailed text prompt, users can create a campaign that includes a subject line, preheader, layout, images, content, and a call to action. This powerful tool streamlines the email creation process, enabling users to craft effective messages in mere minutes while also enhancing their overall marketing efforts.
This feature is especially important for marketers looking to save time on campaign creation while maintaining the quality and consistency that their audience expects. With the ability to create multiple versions for A/B testing and to incorporate Brand Kit information, the AI Campaign Builder is a versatile addition to any marketer's toolkit.
How to Access the AI Campaign Builder
There are two primary ways to access the AI Campaign Builder:
From the Campaigns Overview Page
1. Click Campaigns in the left menu of your ActiveCampaign account. 2. In the "Generate a campaign in seconds" field at the top of the page, type a detailed prompt describing your desired email campaign, including your vision for the subject, colors, themes, and patterns. 3. Click the Generate campaign button to open the AI Campaign Builder. 4. Select the template you want to use. 5. Review the email draft presented. 6. Use the left panel to provide feedback for messaging and regenerate the campaign as needed. 7. To edit items within the campaign, click Edit in campaign designer. 8. Once you finalize your edits, click the Next button to complete the information on the Campaign Summary page and send your campaign.
While Creating a New Campaign
1. Click Campaigns in the left menu. 2. Click the Create a new campaign button. 3. Under the Standard campaign type, select the Create with AI radio button. 4. Click Next to proceed to the AI Campaign Builder. 5. If you have multiple Brand Kits, select one from the Brand kit dropdown. 6. Choose your preferred template. 7. In the "What is this message about" field, type the desired prompt about your email campaign, encompassing details such as subject, colors, themes, and patterns. 8. Click the Generate button. 9. Review the AI-generated campaign preview on the right and edit as necessary. If buttons are included in your campaign, you will need to manually insert the button links (see how to **insert links into the buttons** in the AI Campaign Builder). 10. Once your editing is complete, click the Next button to finish the information on the Campaign Summary page and send your campaign.
Step-by-Step Instructions
Here's a detailed overview of how to create and edit campaigns using the AI Campaign Builder:
Creating an AI-Generated Campaign
1. **Access the Campaigns page**: Start by navigating to the Campaigns section in ActiveCampaign. 2. **Provide a prompt**: In the designated field, enter a detailed description of your desired campaign. 3. **Generate campaign**: Click the Generate campaign button to initiate the AI generation process. 4. **Select a template**: Choose a suitable template for your campaign. 5. **Review**: Examine the draft produced by the AI and adjust any sections as needed. 6. **Feedback for improvement**: Utilize the left panel to add feedback, allowing the AI to refine the generated content. 7. **Edit in Campaign Designer**: For any specific edits, click Edit in campaign designer. 8. **Final steps**: Conclude by clicking the Next button and follow through to send your campaign.
Editing AI-Generated Campaigns
1. **Access the generated campaign**: Open the AI-generated email to edit. 2. **Update content**: Use the given options to tweak the campaign. 3. **Lock content**: If applicable, lock specific content blocks to preserve them during regeneration. 4. **Manual adjustments**: Review the content on the right side of the screen and make any necessary changes. 5. **Generate updates**: Click Generate to refresh the campaign with your edits.
Configuration Options and Settings
The AI Campaign Builder includes several important configuration options to tailor your email campaigns:
- **Brand Kit**: Set up before using the AI Campaign Builder, this option incorporates your brand's visuals into campaigns. If multiple brand kits exist, you can choose from them in the Brand kit dropdown.
- **Layouts**: Choose from several layout styles, including:
* 2 Column * Simple * Editorial * Callouts * Image grid
- **Feedback options**: Modify AI-generated content with:
* **Add feedback to adjust messaging**: Allows targeted feedback inputs. * **Quick edits**: Provide easy selection edits. * **Base it off other content**: Utilize existing URLs to refine content.
Best Practices and Tips
To optimize your experience with the AI Campaign Builder, consider the following best practices:
1. **Detailed prompts**: Provide specific and informative prompts to guide AI generation. 2. **Leverage your Brand Kit**: Ensure brand consistency across campaigns by utilizing your established branding elements. 3. **A/B Testing**: Use the ability to generate multiple versions for A/B testing to find the most effective messaging. 4. **Manual Editing**: Incorporate manual changes after AI generation to add personalization and relevance to your campaigns.
Troubleshooting
If you encounter issues using the AI Campaign Builder, consider the following solutions:
- **Version differences**: Be aware that what you see may vary depending on your ActiveCampaign plan and updates. - **Content lock**: Remember to lock content you want to retain before regenerating the campaign. - **Image editing limitations**: Note that you cannot alter images using the AI; you must replace them manually.
Related Features
For additional capabilities within ActiveCampaign, explore the following features:
FAQ
1. What is the AI Campaign Builder?
The AI Campaign Builder is a feature in ActiveCampaign that allows users to create email campaigns quickly using AI technology by inputting a text prompt.
2. Can I edit AI-generated campaigns?
Yes, once you create an AI-generated campaign, you can edit it through the AI Campaign Builder interface.
3. How do I insert links into buttons in the AI Campaign Builder?
To insert links into buttons, click the button in the preview, paste the link into the "Insert link" field, and click Save.
4. Is the AI Campaign Builder available for all ActiveCampaign plans?
The AI Campaign Builder is available for Starter, Plus, Pro, and Enterprise plans.
5. How does the feedback feature work?
The feedback feature allows users to provide specific suggestions on how to adjust content in the AI-generated campaign, helping to refine the messaging further.
6. What happens to prior edits when I click 'Generate'?
Previous edits will not be preserved exactly when you regenerate the campaign, but AI may incorporate some earlier edits into the new version.
7. Can I automate campaign sends after using the AI Campaign Builder?
Once your campaign is finalized in the Campaign Summary page, you can set it to send automatically as per your settings.
By utilizing the Advanced options available with ActiveCampaign's AI Campaign Builder, marketers can streamline their email campaigns while ensuring that they maintain a consistent brand presence and effectively engage their audience.