Create a browse abandonment automation

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``` Navigation: Main_Page > Automations > Browse Abandonment > Create a browse abandonment automation

Create a browse abandonment automation

Introduction

Creating a browse abandonment automation is a powerful way to re-engage with customers who have left your store without making a purchase. This automation allows you to send automated follow-up emails to shoppers who abandon their browsing sessions on your WooCommerce or third-party integrated store. This feature is critical for increasing conversions and reclaiming lost revenue. By prompting customers to return and complete their purchases, you can improve sales and customer satisfaction.

How to Access This Feature

To access the feature for creating a browse abandonment automation, follow these steps: 1. Navigate to the Automations section in your ActiveCampaign dashboard. 2. Click on the Create an automation button to start the process.

Step-by-Step Instructions

Here are the detailed instructions for creating a browse abandonment automation:

Adding the Automation Trigger

1. In the Automations menu, select Create an automation. 2. Choose the option to Start from Scratch to create a new automation. 3. The automation canvas will load. Click on Add a start trigger to set up your automation trigger. 4. A modal window will appear. Select the trigger labeled Browse Abandonment is created, which you will find in the Ecommerce section. 5. Configure the trigger by selecting either All Browse Abandonment or Segment Browse Abandonments to define the conditions under which the automation should trigger. 6. If you select the Segment option, you can use the segment builder to create specific conditions for browse abandonments. 7. Once you have configured the trigger, click Save.

Once the trigger is set up, you can move on to adding actions to your workflow.

Adding the 'Send an Email' Action

1. Select a node (+) in your automation workflow to open the Automation Actions menu. 2. Under the Sending category, click on Send an email. 3. You can then choose to either create a new email from scratch or reuse an existing email. For this guide, we will create a new email. 4. Optionally, fill in the What is this email about? field to provide context for the email's purpose. 5. Ensure that Email designer is selected from the dropdown menu. 6. Choose from any available templates or select Blank canvas to start designing your email. 7. The campaign summary page for the email will open, where you can fill in required and optional fields. 8. Hover over the email design and click the Edit Design button to proceed to customize your email. 9. The editor will load. Drag the Browse Abandonment content block to your email layout.

Customizing the 'Browse Abandonment' Content Block

After adding the content block, you will customize it to enhance engagement: 1. The Browse Abandonment content block enables dynamic inclusion of products the contact was browsing. By default, it shows eight products. 2. On the right pane, modify the following configuration options: 

   - **Sort by**: Choose how to display products, such as by time spent on the page or most recently browsed.
   - **Card layout**: Decide between horizontal or vertical listings of product details.
   - **Items per row**: Specify how many products appear in a row if you selected vertical card layout.
   - **Total items**: Limit the number of products displayed, with a maximum of 15 items.
   - **Responsive block**: This option is enabled by default for better mobile viewing.
   - **Image**: You can choose to include or exclude the product image, as well as adjust image styling.
   - **Name**: Similar options are available for including or excluding the product name, with additional styling controls.
   - **Description**: Select how to display the product description along with styling preferences.
   - **Price**: Determine if the product price is shown and customize its appearance.
   - **Button**: Customize the button that links to the product page for making purchases.
   - **Row padding**: Adjust the padding within the content block items.
   - **Card background color**: Set the appearance of the content block’s background.
   - **Card border**: Add and modify the border around the content block.

Once configured, add more content to your email, then click either Save and exit or Next to complete your automation setup.

Configuration Options and Settings

When setting up your browse abandonment automation, understanding the configuration options is crucial: - **Browse Abandonment is created trigger**: This single trigger you can use in your automation must be set up prior to adding any subsequent actions. - **Browse Abandonment content block**: Limited to one instance per campaign and only available when the trigger is present. - **Email designer**: This tool enables you to create visually appealing emails with customizable layouts and content.

Best Practices and Tips

- **Timing**: Test different timings for sending follow-up emails after abandonment to determine what gets the best results. - **Content Personalization**: Use personalization tokens to customize the email content, making it more relevant to the customer. - **Clear Call to Action**: Ensure your emails have clear and compelling call-to-action buttons to encourage click-throughs. - **Mobile Optimization**: Since many users check emails on mobile devices, ensure your designs are mobile-friendly.

Troubleshooting

If you encounter challenges when setting up your browse abandonment automation: - Ensure that you have the appropriate plan (Plus, Pro, or Enterprise) to access this feature. - Verify your trigger configuration to make sure it is set correctly. - Check your email content for any missing required fields or formatting issues. - If the email content block is not appearing correctly, recheck the setup and confirm the email design features are compatible.

Related Features

For additional information and to optimize your marketing automation strategies, explore related features such as: - Automations for broader automation functionalities. - Browse Abandonment to dive deeper into the mechanics behind the feature.

FAQ

Q1: What plans are required to access the browse abandonment automation feature? A1: The browse abandonment automation feature is available on the Plus, Pro, and Enterprise plans of ActiveCampaign.

Q2: Can I send multiple emails using the Browse Abandonment content block? A2: No, you can use only one Browse Abandonment block per campaign.

Q3: What triggers the Browse Abandonment is created? A3: This trigger activates when a contact's browsing session is abandoned on your integrated store.

Q4: Is the Browse Abandonment content block customizable? A4: Yes, you can customize this block to adjust product details, layout, and styling options.

Q5: Am I able to use the Browse Abandonment feature with other email marketing platforms? A5: The Browse Abandonment feature is specifically designed for use with ActiveCampaign and its integrated third-party ecommerce platforms.

Q6: What should I do if my customers are not receiving abandonment emails? A6: Check your automation settings and ensure that the emails are properly configured and being triggered as expected.

Q7: How many products can I display in the Browse Abandonment content block? A7: You can display a total of up to 15 products using the Browse Abandonment content block.

By following the instructions and best practices outlined in this article, you can effectively set up a browse abandonment automation that will help enhance your customer engagement and drive conversions in your store. ```

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