Browse Abandonment

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Navigation: Main_Page > Ecommerce > Integrations > Browse Abandonment

Browse Abandonment Overview

Browse abandonment is a significant issue in ecommerce, resulting in potential lost revenue when shoppers leave your site after viewing products without adding them to their cart. ActiveCampaign's Browse Abandonment feature addresses this concern by allowing you to create automated campaigns that encourage customers to return to your store and complete their purchases. This article serves as a comprehensive guide to understanding and utilizing the Browse Abandonment feature in ActiveCampaign.

Introduction

Browse abandonment occurs when a customer visits your ecommerce site, browses products, and subsequently leaves without making a purchase or adding items to their cart. This disengagement can lead to significant financial loss for online retailers. ActiveCampaign's Browse Abandonment functionality empowers businesses to reclaim lost sales by leveraging customer browsing data and automating follow-up campaigns.

Using this feature, you can craft tailored communications to re-engage customers, remind them of products they viewed, and entice them to return to your store. By creating automated workflows based on real-time customer behavior, businesses enhance customer engagement and increase the likelihood of conversion.

How to Access this Feature

To begin using the Browse Abandonment feature, you must have an ActiveCampaign account with a supported plan (Plus, Pro, or Enterprise) and have the ActiveCampaign WooCommerce plugin installed on your WordPress website or a compatible third-party ecommerce integration.

1. **Log in** to your WordPress account. 2. Navigate to the **ActiveCampaign WooCommerce plugin** settings. 3. Look for the section labeled **Tracking & Browse Abandonment** to enable the feature.

Step-by-Step Instructions

For effective implementation of the Browse Abandonment feature, follow these detailed steps:

1. **Ensure WooCommerce is Configured Correctly:** 

  - Confirm that you have the latest version of the WooCommerce plugin (v2.8.7) installed. To check, go to your WordPress admin panel, select **Plugins**, and view **Installed plugins**.

2. **Enable Tracking & Browse Abandonment:** 

  - Within the ActiveCampaign WooCommerce plugin settings, find the **Tracking & Browse Abandonment** section.
  - Click either the "Enabled" option, ensuring that ActiveCampaign can track customer sessions accurately.
  - Click **Update Settings** to save your changes.

3. **Verify Site Tracking:** 

  - The ActiveCampaign site tracking code should be automatically installed on your site. You can check this in the **Website > Site Tracking** section of your ActiveCampaign account.
  - Ensure the toggle for **Enable** is set to “On” and that your WooCommerce store is listed as a connected site.

4. **Create Browse Abandonment Automations:** 

  - Use the **“Browse Abandonment is created”** automation trigger to initiate workflows based on browse abandonment activities.
  - Incorporate the **“Browse Abandonment” content block** in your email designs to showcase products viewed by customers during their sessions.

Configuration Options and Settings

The configuration options for Browse Abandonment include the following:

- **Product Consideration Period**: This is set to the recommended duration but can be adjusted based on business needs. - **Browse Session Timeout**: This setting determines how long a customer can remain inactive before their session is marked as abandoned, with a default of 1 hour.

You can find and adjust these options within your WooCommerce plugin settings to best fit your business model.

Best Practices and Tips

To maximize the effectiveness of the Browse Abandonment feature, consider the following best practices:

1. **Customize Email Campaigns**: Make your emails as personalized and targeted as possible by leveraging the data from browsing sessions. Provide offers or product recommendations that align with the sessions customers had.

2. **Utilize Timing Strategically**: Experiment with different timeframes for sending follow-up emails after abandonment, keeping in mind customer behavior.

3. **Monitor Performance Metrics**: Track open rates, click-through rates, and conversion rates on your Browse Abandonment emails to continuously optimize your strategies.

4. **Use Segmentation**: Employ the additional segment condition available for Browse Abandonment to target specific segments based on customer behavior.

Troubleshooting

If you encounter issues with the Browse Abandonment feature, consider these common trouble areas:

- **Browse Sessions Not Created**: Verify that **Tracking & Browse Abandonment** is enabled and ensure the WooCommerce plugin is properly configured. Check that the site tracking feature is active and your store is whitelisted.

- **Issues with Data Not Syncing**: Ensure that existing contacts have their browsing data synced, as this feature does not support new contacts. Confirm the settings related to session timeouts and minimum view times.

FAQ

Q1: How are Browse Sessions Created? ActiveCampaign creates browse sessions based on site visit tracking, matching URL patterns associated with your store. If a match is found, the session records product views.

Q2: What happens when a Browse Session is active? An active session indicates that a user is currently browsing product pages. The session can change to either **abandoned** or **added to cart** based on customer actions.

Q3: How is the session timeout determined? The **Session Timeout** setting specifies the duration ActiveCampaign waits before marking a session as abandoned due to inactivity, defaulting to 1 hour.

Q4: Can I view details about Browse Abandonment on contact records? Yes, the Browse Abandonment information is recorded as a custom object on the contact’s record, capturing details such as abandonment date, session length, and viewed products.

Q5: What is the limit for browse products in a session? A maximum of 25 browse products is stored per session. Adding a 26th product will remove the one with the least view time.

Q6: How do I use Browse Abandonment data in segmentation? You can create segments based on various factors like browse abandonment dates, session lengths, and product categories using the Browse Abandonment criteria in ActiveCampaign.

Related Features

For more information, refer to the following articles:

By leveraging the Browse Abandonment feature within ActiveCampaign, you can effectively re-engage customers who have shown interest in your products and enhance your ecommerce sales strategy.

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