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'''Navigation:''' [[Main_Page]] > [[Ecommerce]] > [[Integrations]] > Browse Abandonment
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'''Navigation:''' [[Main_Page]] > [[Automation]] > [[Ecommerce]] > Browse Abandonment


== Browse Abandonment Overview ==
== How do I send a browse abandonment email? ==


Browse abandonment is a significant issue in ecommerce, resulting in potential lost revenue when shoppers leave your site after viewing products without adding them to their cart. ActiveCampaign's Browse Abandonment feature addresses this concern by allowing you to create automated campaigns that encourage customers to return to your store and complete their purchases. This article serves as a comprehensive guide to understanding and utilizing the Browse Abandonment feature in ActiveCampaign.
Browse Abandonment is a powerful automation feature in ActiveCampaign that enables businesses to recapture lost opportunities by sending targeted emails to customers who viewed products but did not make a purchase. This functionality helps to increase conversion rates and recover potentially missed sales by reminding customers of products they showed interest in. In a competitive ecommerce market, this feature is crucial for maximizing the effectiveness of your marketing campaigns and enhancing customer engagement.


=== Introduction ===
== How to Access This Feature ==
Browse abandonment occurs when a customer visits your ecommerce site, browses products, and subsequently leaves without making a purchase or adding items to their cart. This disengagement can lead to significant financial loss for online retailers. ActiveCampaign's Browse Abandonment functionality empowers businesses to reclaim lost sales by leveraging customer browsing data and automating follow-up campaigns.


Using this feature, you can craft tailored communications to re-engage customers, remind them of products they viewed, and entice them to return to your store. By creating automated workflows based on real-time customer behavior, businesses enhance customer engagement and increase the likelihood of conversion.
To send a Browse Abandonment email, you must first ensure that your ecommerce platform is properly integrated with ActiveCampaign. Currently, this feature is supported for the following plan types: '''Plus''', '''Pro''', and '''Enterprise'''. Follow these steps to access the feature:


=== How to Access this Feature ===
1. If you are using '''WooCommerce''':
To begin using the Browse Abandonment feature, you must have an ActiveCampaign account with a supported plan (Plus, Pro, or Enterprise) and have the ActiveCampaign WooCommerce plugin installed on your WordPress website or a compatible third-party ecommerce integration.
  - Connect your WooCommerce store to ActiveCampaign using the integration guidelines provided in the documentation.
  - Ensure that '''site tracking''' is enabled in your WooCommerce plugin.


1. **Log in** to your WordPress account.
2. For '''third-party ecommerce integrations''':
2. Navigate to the **ActiveCampaign WooCommerce plugin** settings.
  - You need to enable the Browse Abandonment feature in your third-party integration settings.
3. Look for the section labeled **Tracking & Browse Abandonment** to enable the feature.


=== Step-by-Step Instructions ===
Once your store is integrated and the necessary tracking settings are configured, you can create an automation that utilizes the Browse Abandonment trigger.
For effective implementation of the Browse Abandonment feature, follow these detailed steps:


1. **Ensure WooCommerce is Configured Correctly:**
== Step-by-Step Instructions ==
  - Confirm that you have the latest version of the WooCommerce plugin (v2.8.7) installed. To check, go to your WordPress admin panel, select **Plugins**, and view **Installed plugins**.


2. **Enable Tracking & Browse Abandonment:**
To set up a Browse Abandonment email, follow these detailed steps:
  - Within the ActiveCampaign WooCommerce plugin settings, find the **Tracking & Browse Abandonment** section.
  - Click either the "Enabled" option, ensuring that ActiveCampaign can track customer sessions accurately.
  - Click **Update Settings** to save your changes.


3. **Verify Site Tracking:**
1. **Create a New Automation**:
   - The ActiveCampaign site tracking code should be automatically installed on your site. You can check this in the **Website > Site Tracking** section of your ActiveCampaign account.
   - Navigate to the '''Automations''' section of your ActiveCampaign account.
   - Ensure the toggle for **Enable** is set to “On” and that your WooCommerce store is listed as a connected site.
   - Click on the '''Create an Automation''' button to start a new automation.


4. **Create Browse Abandonment Automations:**
2. **Select the Trigger**:
   - Use the **“Browse Abandonment is created”** automation trigger to initiate workflows based on browse abandonment activities.
   - Choose the '''Browse Abandonment''' trigger as your starting point for this automation.
   - Incorporate the **“Browse Abandonment” content block** in your email designs to showcase products viewed by customers during their sessions.
   - Configure any necessary trigger settings based on your requirements.


=== Configuration Options and Settings ===
3. **Add an Action**:
The configuration options for Browse Abandonment include the following:
  - After configuring the trigger, add a new action to your automation.
  - Select the '''Send Email''' action from the action options.


- **Product Consideration Period**: This is set to the recommended duration but can be adjusted based on business needs.
4. **Configure the Email**:
- **Browse Session Timeout**: This setting determines how long a customer can remain inactive before their session is marked as abandoned, with a default of 1 hour.
  - In the email setup, you will utilize a campaign that contains a '''Browse Abandonment''' content block.
  - Design your email using appealing visuals and compelling text that encourages customers to return to their selected products.


You can find and adjust these options within your WooCommerce plugin settings to best fit your business model.
5. **Finalize the Automation**:
  - Review the entire automation to ensure everything is correctly set up.
  - Save and activate your automation to start sending Browse Abandonment emails.


=== Best Practices and Tips ===
== Configuration Options and Settings ==
To maximize the effectiveness of the Browse Abandonment feature, consider the following best practices:


1. **Customize Email Campaigns**: Make your emails as personalized and targeted as possible by leveraging the data from browsing sessions. Provide offers or product recommendations that align with the sessions customers had.
While setting up the Browse Abandonment feature, keep in mind the following configuration options and best practices:
 
2. **Utilize Timing Strategically**: Experiment with different timeframes for sending follow-up emails after abandonment, keeping in mind customer behavior.


3. **Monitor Performance Metrics**: Track open rates, click-through rates, and conversion rates on your Browse Abandonment emails to continuously optimize your strategies.
- **Browse Abandonment trigger**: This initiates the automation whenever a customer views a product without making a purchase.
- **Email Content**: When creating your email, ensure that you're using a compelling subject line and clear calls to action within the '''Browse Abandonment''' content block.
- **Tracking**: Make sure that '''site tracking''' is enabled to capture user activity on your website accurately.


4. **Use Segmentation**: Employ the additional segment condition available for Browse Abandonment to target specific segments based on customer behavior.
== Best Practices and Tips ==


=== Troubleshooting ===
To enhance the effectiveness of your Browse Abandonment emails, consider the following best practices:
If you encounter issues with the Browse Abandonment feature, consider these common trouble areas:


- **Browse Sessions Not Created**: Verify that **Tracking & Browse Abandonment** is enabled and ensure the WooCommerce plugin is properly configured. Check that the site tracking feature is active and your store is whitelisted.
- **Personalization**: Tailor your emails to include the specific items that the customer viewed to increase the likelihood of engagement.
- **Timing**: Experiment with the timing of your emails to determine the optimal duration after the abandonment event for sending your email.
- **Clear Call-to-Action (CTA)**: Ensure that your emails contain a prominent and appealing CTA that directs customers back to their cart or the product page.
- **Follow-up Strategy**: Consider implementing a series of follow-up emails rather than just one, providing further incentives such as discounts or reminders.


- **Issues with Data Not Syncing**: Ensure that existing contacts have their browsing data synced, as this feature does not support new contacts. Confirm the settings related to session timeouts and minimum view times.
== Common Use Cases with Examples ==


=== FAQ ===
1. **Encouraging Purchase Completion**: If a customer browses a pair of shoes but does not complete the purchase, a Browse Abandonment email can be sent highlighting the shoes along with an attractive discount to incentivize purchase.
'''Q1: How are Browse Sessions Created?'''
ActiveCampaign creates browse sessions based on site visit tracking, matching URL patterns associated with your store. If a match is found, the session records product views.


'''Q2: What happens when a Browse Session is active?'''
2. **Promoting Related Products**: If a customer shows interest in a specific product category, sending an email featuring complementary products can entice further exploration and potential purchases.
An active session indicates that a user is currently browsing product pages. The session can change to either **abandoned** or **added to cart** based on customer actions.


'''Q3: How is the session timeout determined?'''
== Troubleshooting ==
The **Session Timeout** setting specifies the duration ActiveCampaign waits before marking a session as abandoned due to inactivity, defaulting to 1 hour.


'''Q4: Can I view details about Browse Abandonment on contact records?'''
If you encounter issues with your Browse Abandonment emails, consider the following troubleshooting steps:
Yes, the Browse Abandonment information is recorded as a custom object on the contact’s record, capturing details such as abandonment date, session length, and viewed products.


'''Q5: What is the limit for browse products in a session?'''
- **Check Integration Settings**: Ensure that your WooCommerce or third-party ecommerce integration is correctly connected and configured.
A maximum of 25 browse products is stored per session. Adding a 26th product will remove the one with the least view time.
- **Verify Trigger Activation**: Confirm that your Browse Abandonment trigger is properly set up within the automation to initiate the send.
- **Review Email Delivery**: Make sure that your emails are not going to spam or promotional folders, as this can affect engagement rates.


'''Q6: How do I use Browse Abandonment data in segmentation?'''
== FAQ ==
You can create segments based on various factors like browse abandonment dates, session lengths, and product categories using the Browse Abandonment criteria in ActiveCampaign.


=== Related Features ===
'''Q1: What plans support the Browse Abandonment feature?'''
For more information, refer to the following articles:
- A1: The Browse Abandonment feature is available for the Plus, Pro, and Enterprise plan types.
* [Connect WooCommerce to ActiveCampaign](https://help.activecampaign.com/hc/en-us/articles/115000652490-Connect-your-WooCommerce-store-to-ActiveCampaign)
* [Data synced from WooCommerce to ActiveCampaign](https://help.activecampaign.com/hc/en-us/articles/8582118076956-Data-synced-from-the-ActiveCampaign-WooCommerce-integration)
* [Create a browse abandonment automation](https://help.activecampaign.com/hc/en-us/articles/18491694147228)
* [ActiveCampaign ecommerce segment conditions](https://help.activecampaign.com/hc/en-us/articles/115001172204-ActiveCampaign-ecommerce-segment-conditions)


By leveraging the Browse Abandonment feature within ActiveCampaign, you can effectively re-engage customers who have shown interest in your products and enhance your ecommerce sales strategy.
'''Q2: Do I need a specific ecommerce platform to use this feature?'''
- A2: Yes, this feature is designed to work with WooCommerce or compatible third-party ecommerce integrations.
 
'''Q3: Can I customize the email that is sent for browse abandonment?'''
- A3: Yes, you can fully customize your email's design and content when setting it up in the automation.
 
'''Q4: How does site tracking affect the Browse Abandonment feature?'''
- A4: Enabling site tracking allows ActiveCampaign to capture user behavior data, which is crucial for the accurate triggering of Browse Abandonment emails.
 
'''Q5: What if customers do not respond to the Browse Abandonment emails?'''
- A5: Consider enhancing your email's contents, timing, or including promotional incentives to improve engagement.
 
'''Q6: Is there a limit to how many Browse Abandonment emails I can send?'''
- A6: There is no set limit, but it is advisable to implement a sensible strategy to avoid overwhelming customers with too many emails.
 
'''Q7: How can I measure the effectiveness of my Browse Abandonment emails?'''
- A7: Use the analytics features in ActiveCampaign to monitor open rates, click-through rates, and conversions from your Browse Abandonment campaigns.
 
For further details on how to utilize this feature effectively, refer to the following resources:
- Learn more about [Browse Abandonment](https://help.activecampaign.com/hc/en-us/articles/18489509394844).
- Check how to create a Browse Abandonment automation [here](https://help.activecampaign.com/hc/en-us/articles/18491694147228).
```

Latest revision as of 14:47, 3 November 2025

``` Navigation: Main_Page > Automation > Ecommerce > Browse Abandonment

How do I send a browse abandonment email?[edit | edit source]

Browse Abandonment is a powerful automation feature in ActiveCampaign that enables businesses to recapture lost opportunities by sending targeted emails to customers who viewed products but did not make a purchase. This functionality helps to increase conversion rates and recover potentially missed sales by reminding customers of products they showed interest in. In a competitive ecommerce market, this feature is crucial for maximizing the effectiveness of your marketing campaigns and enhancing customer engagement.

How to Access This Feature[edit | edit source]

To send a Browse Abandonment email, you must first ensure that your ecommerce platform is properly integrated with ActiveCampaign. Currently, this feature is supported for the following plan types: Plus, Pro, and Enterprise. Follow these steps to access the feature:

1. If you are using WooCommerce: 

  - Connect your WooCommerce store to ActiveCampaign using the integration guidelines provided in the documentation.
  - Ensure that site tracking is enabled in your WooCommerce plugin.

2. For third-party ecommerce integrations: 

  - You need to enable the Browse Abandonment feature in your third-party integration settings.

Once your store is integrated and the necessary tracking settings are configured, you can create an automation that utilizes the Browse Abandonment trigger.

Step-by-Step Instructions[edit | edit source]

To set up a Browse Abandonment email, follow these detailed steps:

1. **Create a New Automation**: 

  - Navigate to the Automations section of your ActiveCampaign account.
  - Click on the Create an Automation button to start a new automation.

2. **Select the Trigger**: 

  - Choose the Browse Abandonment trigger as your starting point for this automation.
  - Configure any necessary trigger settings based on your requirements.

3. **Add an Action**: 

  - After configuring the trigger, add a new action to your automation.
  - Select the Send Email action from the action options.

4. **Configure the Email**: 

  - In the email setup, you will utilize a campaign that contains a Browse Abandonment content block.
  - Design your email using appealing visuals and compelling text that encourages customers to return to their selected products.

5. **Finalize the Automation**: 

  - Review the entire automation to ensure everything is correctly set up.
  - Save and activate your automation to start sending Browse Abandonment emails.

Configuration Options and Settings[edit | edit source]

While setting up the Browse Abandonment feature, keep in mind the following configuration options and best practices:

- **Browse Abandonment trigger**: This initiates the automation whenever a customer views a product without making a purchase. - **Email Content**: When creating your email, ensure that you're using a compelling subject line and clear calls to action within the Browse Abandonment content block. - **Tracking**: Make sure that site tracking is enabled to capture user activity on your website accurately.

Best Practices and Tips[edit | edit source]

To enhance the effectiveness of your Browse Abandonment emails, consider the following best practices:

- **Personalization**: Tailor your emails to include the specific items that the customer viewed to increase the likelihood of engagement. - **Timing**: Experiment with the timing of your emails to determine the optimal duration after the abandonment event for sending your email. - **Clear Call-to-Action (CTA)**: Ensure that your emails contain a prominent and appealing CTA that directs customers back to their cart or the product page. - **Follow-up Strategy**: Consider implementing a series of follow-up emails rather than just one, providing further incentives such as discounts or reminders.

Common Use Cases with Examples[edit | edit source]

1. **Encouraging Purchase Completion**: If a customer browses a pair of shoes but does not complete the purchase, a Browse Abandonment email can be sent highlighting the shoes along with an attractive discount to incentivize purchase.

2. **Promoting Related Products**: If a customer shows interest in a specific product category, sending an email featuring complementary products can entice further exploration and potential purchases.

Troubleshooting[edit | edit source]

If you encounter issues with your Browse Abandonment emails, consider the following troubleshooting steps:

- **Check Integration Settings**: Ensure that your WooCommerce or third-party ecommerce integration is correctly connected and configured. - **Verify Trigger Activation**: Confirm that your Browse Abandonment trigger is properly set up within the automation to initiate the send. - **Review Email Delivery**: Make sure that your emails are not going to spam or promotional folders, as this can affect engagement rates.

FAQ[edit | edit source]

Q1: What plans support the Browse Abandonment feature? - A1: The Browse Abandonment feature is available for the Plus, Pro, and Enterprise plan types.

Q2: Do I need a specific ecommerce platform to use this feature? - A2: Yes, this feature is designed to work with WooCommerce or compatible third-party ecommerce integrations.

Q3: Can I customize the email that is sent for browse abandonment? - A3: Yes, you can fully customize your email's design and content when setting it up in the automation.

Q4: How does site tracking affect the Browse Abandonment feature? - A4: Enabling site tracking allows ActiveCampaign to capture user behavior data, which is crucial for the accurate triggering of Browse Abandonment emails.

Q5: What if customers do not respond to the Browse Abandonment emails? - A5: Consider enhancing your email's contents, timing, or including promotional incentives to improve engagement.

Q6: Is there a limit to how many Browse Abandonment emails I can send? - A6: There is no set limit, but it is advisable to implement a sensible strategy to avoid overwhelming customers with too many emails.

Q7: How can I measure the effectiveness of my Browse Abandonment emails? - A7: Use the analytics features in ActiveCampaign to monitor open rates, click-through rates, and conversions from your Browse Abandonment campaigns.

For further details on how to utilize this feature effectively, refer to the following resources: - Learn more about [Browse Abandonment](https://help.activecampaign.com/hc/en-us/articles/18489509394844). - Check how to create a Browse Abandonment automation [here](https://help.activecampaign.com/hc/en-us/articles/18491694147228). ```

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