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== AI Campaign Builder Overview ==
== AI Campaign Builder Overview ==


The '''AI Campaign Builder''' is an innovative feature available in ActiveCampaign that allows marketers to quickly generate entire email campaigns using artificial intelligence (AI). By simply providing a detailed text prompt, users can create a campaign that includes a '''subject line''', '''preheader''', layout, images, content, and a call to action. This powerful tool streamlines the email creation process, enabling users to craft effective messages in mere minutes while also enhancing their overall marketing efforts.
The '''AI Campaign Builder''' from ActiveCampaign is a powerful feature that enables you to quickly generate marketing campaigns using artificial intelligence. By offering a single text prompt, users can create not just a campaign, but a complete email, including its subject line, preheader, layout, images, content, and calls to action. This tool is particularly valuable for marketers aiming to streamline their campaign creation process, ensuring consistency across branding while also allowing for A/B testing and quick revisions.


This feature is especially important for marketers looking to save time on campaign creation while maintaining the quality and consistency that their audience expects. With the ability to create multiple versions for A/B testing and to incorporate '''Brand Kit''' information, the AI Campaign Builder is a versatile addition to any marketer's toolkit.
=== Why It Matters ===
The implementation of AI in marketing tools like ActiveCampaign's AI Campaign Builder helps businesses innovate and react quickly to marketing demands. By allowing rapid generation of email campaigns, it empowers users to experiment with various formats and strategies without extensive time or resource commitments. This is crucial in the fast-paced digital landscape where engagement and timeliness are paramount.


== How to Access the AI Campaign Builder ==
== How to Access the AI Campaign Builder ==
 
To use the AI Campaign Builder, you can access it through one of the following methods:
There are two primary ways to access the '''AI Campaign Builder''':  


=== From the Campaigns Overview Page ===
=== From the Campaigns Overview Page ===
1. Click '''Campaigns''' in the left menu of your ActiveCampaign account.
1. Click '''Campaigns''' on the left menu.
2. In the "Generate a campaign in seconds" field at the top of the page, type a detailed prompt describing your desired email campaign, including your vision for the '''subject''', colors, themes, and patterns.
2. In the “Generate a campaign in seconds” field, type a detailed prompt describing your desired email campaign, including aspects like subject, colors, themes, and patterns.
3. Click the '''Generate campaign''' button to open the AI Campaign Builder.
3. Click the '''Generate campaign''' button to open the AI Campaign Builder.
4. Select the template you want to use.
4. Select the template you want to use.
5. Review the email draft presented.
5. Review your email draft on the following screen.
6. Use the left panel to provide feedback for messaging and regenerate the campaign as needed.
6. Use the left panel to add feedback for messaging and regenerate the campaign as needed.
7. To edit items within the campaign, click '''Edit in campaign designer'''.  
7. To edit components in the campaign designer, click '''Edit in campaign designer'''.
8. Once you finalize your edits, click the '''Next''' button to complete the information on the '''Campaign Summary''' page and send your campaign.
8. Once all editing and adjustments are complete, click the '''Next''' button to finalize your campaign information on the Campaign Summary page and send.


=== While Creating a New Campaign ===
=== While Creating a New Campaign ===
1. Click '''Campaigns''' in the left menu.
1. Click '''Campaigns''' on the left menu.
2. Click the '''Create a new campaign''' button.
2. Click the '''Create a new campaign''' button.
3. Under the '''Standard''' campaign type, select the '''Create with AI''' radio button.
3. Under the '''Standard''' campaign type, click the '''Create with AI''' radio button.
4. Click '''Next''' to proceed to the AI Campaign Builder.
4. Click '''Next''' to access the AI Campaign Builder.
5. If you have multiple '''Brand Kits''', select one from the '''Brand kit''' dropdown.
5. If applicable, select a brand kit from the '''Brand kit''' dropdown.
6. Choose your preferred template.
6. Choose a template from the options provided.
7. In the "What is this message about" field, type the desired prompt about your email campaign, encompassing details such as '''subject''', colors, themes, and patterns.
7. In the '''What is this message about''' field, type a detailed prompt for the email campaign.
8. Click the '''Generate''' button.
8. Click the '''Generate''' button.
9. Review the AI-generated campaign preview on the right and edit as necessary. If buttons are included in your campaign, you will need to manually insert the button links (see how to **insert links into the buttons** in the AI Campaign Builder).
9. Review the AI-generated campaign preview and make any necessary edits.
10. Once your editing is complete, click the '''Next''' button to finish the information on the Campaign Summary page and send your campaign.
10. Click the '''Next''' button to complete the campaign information on the Campaign Summary page and send it.


== Step-by-Step Instructions ==
== Step-by-Step Instructions for Creating AI-Generated Campaigns ==
The following steps outline how to create and customize an AI-generated campaign:


Here's a detailed overview of how to create and edit campaigns using the AI Campaign Builder:
1. **Accessing the AI Campaign Builder:**
  - Use one of the methods mentioned above to access the Campaign Builder.


=== Creating an AI-Generated Campaign ===
2. **Generating Campaigns:**
1. **Access the Campaigns page**: Start by navigating to the Campaigns section in ActiveCampaign.
  - Provide ample detail in your prompt to maximize the efficacy of the AI's output.
2. **Provide a prompt**: In the designated field, enter a detailed description of your desired campaign.
  - Utilize the feedback options on the left panel to influence the AI's adjustments to your content.
3. **Generate campaign**: Click the '''Generate campaign''' button to initiate the AI generation process.
4. **Select a template**: Choose a suitable template for your campaign.
5. **Review**: Examine the draft produced by the AI and adjust any sections as needed.
6. **Feedback for improvement**: Utilize the left panel to add feedback, allowing the AI to refine the generated content.
7. **Edit in Campaign Designer**: For any specific edits, click '''Edit in campaign designer'''.
8. **Final steps**: Conclude by clicking the '''Next''' button and follow through to send your campaign.


=== Editing AI-Generated Campaigns ===
3. **Editing the Campaign:**
1. **Access the generated campaign**: Open the AI-generated email to edit.
  - To maintain specific content, use the '''Lock this content''' toggle on the content block you wish to preserve.
2. **Update content**: Use the given options to tweak the campaign.
  - For content alterations, select feedback categories such as '''Add feedback to adjust messaging''', '''Quick edits''', or '''Base it off other content''' for effective customization.
3. **Lock content**: If applicable, lock specific content blocks to preserve them during regeneration.
 
4. **Manual adjustments**: Review the content on the right side of the screen and make any necessary changes.
4. **Finalizing the Campaign:**
5. **Generate updates**: Click '''Generate''' to refresh the campaign with your edits.
  - Ensure that all elements of your campaign are completed, including any manual link inserts for buttons since these do not auto-generate.
  - Proceed to the Campaign Summary page to finalize the campaign.


== Configuration Options and Settings ==
== Configuration Options and Settings ==
When using the AI Campaign Builder, several key options and settings can be configured:


The AI Campaign Builder includes several important '''configuration options''' to tailor your email campaigns:
* **Brand Kit:** Configure your brand's unique colors, fonts, logos, and social links. This ensures that the generated campaigns maintain your branding consistency.
 
* **Layouts:** Choose from several layout types, including:
* **Brand Kit**: Set up before using the AI Campaign Builder, this option incorporates your brand's visuals into campaigns. If multiple brand kits exist, you can choose from them in the '''Brand kit''' dropdown.
  - 2 Column
* **Layouts**: Choose from several layout styles, including:
  - Simple
  * 2 Column
  - Editorial
  * Simple
  - Callouts
  * Editorial
  - Image grid
  * Callouts
* **Feedback Options:** Utilize the available feedback mechanisms to refine the AI-generated content:
  * Image grid
  * '''Add feedback to adjust messaging'''
* **Feedback options**: Modify AI-generated content with:
  * '''Quick edits'''
  * **Add feedback to adjust messaging**: Allows targeted feedback inputs.
  * '''Base it off other content'''
  * **Quick edits**: Provide easy selection edits.
  * **Base it off other content**: Utilize existing URLs to refine content.


== Best Practices and Tips ==
== Best Practices and Tips ==
1. Always provide a detailed and specific prompt to the AI to ensure accurate results.
2. Prior to using the AI Campaign Builder, configure your '''Brand Kit''' to maintain consistency in branding across all campaigns.
3. Experiment with different layouts and feedback responses in the AI Campaign Builder to find the most effective configuration for your audience.
4. After generating AI content, manually review and adjust links, buttons, and images as needed to ensure full functionality and aesthetics meet your campaign goals.


To optimize your experience with the AI Campaign Builder, consider the following best practices:
== Common Use Cases with Examples ==
 
1. **Generating Quick Promotional Campaigns:** Use the AI Campaign Builder to create a campaign for an upcoming sale by entering details about discounts and promotional themes.
1. **Detailed prompts**: Provide specific and informative prompts to guide AI generation.
2. **A/B Testing Variations:** Quickly generate multiple versions of an email for A/B testing by changing prompts slightly to see which variants perform better.
2. **Leverage your '''Brand Kit'''**: Ensure brand consistency across campaigns by utilizing your established branding elements.
3. **Brand Consistency Across Campaigns:** Utilize the '''Brand Kit''' to ensure that all your email campaigns reflect your company’s branding, even with AI-generated content.
3. **A/B Testing**: Use the ability to generate multiple versions for A/B testing to find the most effective messaging.
4. **Manual Editing**: Incorporate manual changes after AI generation to add personalization and relevance to your campaigns.


== Troubleshooting ==
== Troubleshooting ==
If you encounter issues while using the AI Campaign Builder, consider the following solutions:
- Ensure that your AI '''Brand Kit''' is set up prior to generating campaigns.
- If the AI does not generate the desired outcome, try rephrasing your prompt for clarity and specificity.
- If you cannot manually insert links into buttons, ensure you are following the outlined steps for linking.


If you encounter issues using the AI Campaign Builder, consider the following solutions:
== Frequently Asked Questions (FAQ) ==
 
'''Q1: What types of campaigns can be generated using the AI Campaign Builder?'''
- **Version differences**: Be aware that what you see may vary depending on your ActiveCampaign plan and updates.
A1: You can generate any standard email campaigns, including promotional, newsletter, and informational emails.
- **Content lock**: Remember to lock content you want to retain before regenerating the campaign.
- **Image editing limitations**: Note that you cannot alter images using the AI; you must replace them manually.
 
== Related Features ==
 
For additional capabilities within ActiveCampaign, explore the following features:
* [[Campaigns]]
* [[Brand Kit]]
* [[Email Designer]]
 
== FAQ ==
 
=== 1. What is the AI Campaign Builder? ===
The AI Campaign Builder is a feature in ActiveCampaign that allows users to create email campaigns quickly using AI technology by inputting a text prompt.


=== 2. Can I edit AI-generated campaigns? ===
'''Q2: Will AI-generated campaigns maintain my branding?'''
Yes, once you create an AI-generated campaign, you can edit it through the AI Campaign Builder interface.
A2: Yes, if you configure your '''Brand Kit''' prior to using the AI Campaign Builder, your campaigns will reflect your brand's unique identity.


=== 3. How do I insert links into buttons in the AI Campaign Builder? ===
'''Q3: Can I edit an AI-generated campaign after it has been created?'''
To insert links into buttons, click the button in the preview, paste the link into the "Insert link" field, and click '''Save'''.
A3: Yes, you can edit your AI-generated campaigns within the AI Campaign Builder, as well as by utilizing the full Email Designer.


=== 4. Is the AI Campaign Builder available for all ActiveCampaign plans? ===
'''Q4: What happens if I regenerate a campaign?'''
The AI Campaign Builder is available for Starter, Plus, Pro, and Enterprise plans.
A4: Regenerating a campaign replaces the entire email content with the new AI-generated content, but it may incorporate some of your previous edits if applicable.


=== 5. How does the feedback feature work? ===
'''Q5: Is AI Campaign Builder available for all ActiveCampaign users?'''
The feedback feature allows users to provide specific suggestions on how to adjust content in the AI-generated campaign, helping to refine the messaging further.
A5: The AI Campaign Builder feature is available for users on the Starter, Plus, Pro, and Enterprise plans.


=== 6. What happens to prior edits when I click 'Generate'? ===
'''Q6: How can I access additional editing features after using the AI Campaign Builder?'''
Previous edits will not be preserved exactly when you regenerate the campaign, but AI may incorporate some earlier edits into the new version.
A6: To access further editing features, click '''Edit in campaign designer''' in the AI Campaign Builder or navigate through the Campaign Summary page.


=== 7. Can I automate campaign sends after using the AI Campaign Builder? ===
'''Q7: Can I duplicate an existing email campaign and use AI to rewrite it?'''
Once your campaign is finalized in the Campaign Summary page, you can set it to send automatically as per your settings.  
A7: Yes, you can duplicate an existing email and select the option to edit it with AI for prompt rewrites and adjustments.  


By utilizing the Advanced options available with ActiveCampaign's AI Campaign Builder, marketers can streamline their email campaigns while ensuring that they maintain a consistent brand presence and effectively engage their audience.
The ActiveCampaign AI Campaign Builder is designed to streamline your email marketing efforts. By understanding how to utilize its features fully, you can generate impactful campaigns quickly and effectively.

Latest revision as of 15:09, 3 November 2025

Navigation: Main_Page > Campaigns > AI Campaign Builder overview

AI Campaign Builder Overview[edit | edit source]

The AI Campaign Builder from ActiveCampaign is a powerful feature that enables you to quickly generate marketing campaigns using artificial intelligence. By offering a single text prompt, users can create not just a campaign, but a complete email, including its subject line, preheader, layout, images, content, and calls to action. This tool is particularly valuable for marketers aiming to streamline their campaign creation process, ensuring consistency across branding while also allowing for A/B testing and quick revisions.

Why It Matters[edit | edit source]

The implementation of AI in marketing tools like ActiveCampaign's AI Campaign Builder helps businesses innovate and react quickly to marketing demands. By allowing rapid generation of email campaigns, it empowers users to experiment with various formats and strategies without extensive time or resource commitments. This is crucial in the fast-paced digital landscape where engagement and timeliness are paramount.

How to Access the AI Campaign Builder[edit | edit source]

To use the AI Campaign Builder, you can access it through one of the following methods:

From the Campaigns Overview Page[edit | edit source]

1. Click Campaigns on the left menu. 2. In the “Generate a campaign in seconds” field, type a detailed prompt describing your desired email campaign, including aspects like subject, colors, themes, and patterns. 3. Click the Generate campaign button to open the AI Campaign Builder. 4. Select the template you want to use. 5. Review your email draft on the following screen. 6. Use the left panel to add feedback for messaging and regenerate the campaign as needed. 7. To edit components in the campaign designer, click Edit in campaign designer. 8. Once all editing and adjustments are complete, click the Next button to finalize your campaign information on the Campaign Summary page and send.

While Creating a New Campaign[edit | edit source]

1. Click Campaigns on the left menu. 2. Click the Create a new campaign button. 3. Under the Standard campaign type, click the Create with AI radio button. 4. Click Next to access the AI Campaign Builder. 5. If applicable, select a brand kit from the Brand kit dropdown. 6. Choose a template from the options provided. 7. In the What is this message about field, type a detailed prompt for the email campaign. 8. Click the Generate button. 9. Review the AI-generated campaign preview and make any necessary edits. 10. Click the Next button to complete the campaign information on the Campaign Summary page and send it.

Step-by-Step Instructions for Creating AI-Generated Campaigns[edit | edit source]

The following steps outline how to create and customize an AI-generated campaign:

1. **Accessing the AI Campaign Builder:** 

  - Use one of the methods mentioned above to access the Campaign Builder.

2. **Generating Campaigns:** 

  - Provide ample detail in your prompt to maximize the efficacy of the AI's output.
  - Utilize the feedback options on the left panel to influence the AI's adjustments to your content.

3. **Editing the Campaign:** 

  - To maintain specific content, use the Lock this content toggle on the content block you wish to preserve.
  - For content alterations, select feedback categories such as Add feedback to adjust messaging, Quick edits, or Base it off other content for effective customization.

4. **Finalizing the Campaign:** 

  - Ensure that all elements of your campaign are completed, including any manual link inserts for buttons since these do not auto-generate.
  - Proceed to the Campaign Summary page to finalize the campaign.

Configuration Options and Settings[edit | edit source]

When using the AI Campaign Builder, several key options and settings can be configured:

  • **Brand Kit:** Configure your brand's unique colors, fonts, logos, and social links. This ensures that the generated campaigns maintain your branding consistency.
  • **Layouts:** Choose from several layout types, including:
  - 2 Column
  - Simple
  - Editorial
  - Callouts
  - Image grid
  • **Feedback Options:** Utilize the available feedback mechanisms to refine the AI-generated content:
  * Add feedback to adjust messaging
  * Quick edits
  * Base it off other content

Best Practices and Tips[edit | edit source]

1. Always provide a detailed and specific prompt to the AI to ensure accurate results. 2. Prior to using the AI Campaign Builder, configure your Brand Kit to maintain consistency in branding across all campaigns. 3. Experiment with different layouts and feedback responses in the AI Campaign Builder to find the most effective configuration for your audience. 4. After generating AI content, manually review and adjust links, buttons, and images as needed to ensure full functionality and aesthetics meet your campaign goals.

Common Use Cases with Examples[edit | edit source]

1. **Generating Quick Promotional Campaigns:** Use the AI Campaign Builder to create a campaign for an upcoming sale by entering details about discounts and promotional themes. 2. **A/B Testing Variations:** Quickly generate multiple versions of an email for A/B testing by changing prompts slightly to see which variants perform better. 3. **Brand Consistency Across Campaigns:** Utilize the Brand Kit to ensure that all your email campaigns reflect your company’s branding, even with AI-generated content.

Troubleshooting[edit | edit source]

If you encounter issues while using the AI Campaign Builder, consider the following solutions: - Ensure that your AI Brand Kit is set up prior to generating campaigns. - If the AI does not generate the desired outcome, try rephrasing your prompt for clarity and specificity. - If you cannot manually insert links into buttons, ensure you are following the outlined steps for linking.

Frequently Asked Questions (FAQ)[edit | edit source]

Q1: What types of campaigns can be generated using the AI Campaign Builder? A1: You can generate any standard email campaigns, including promotional, newsletter, and informational emails.

Q2: Will AI-generated campaigns maintain my branding? A2: Yes, if you configure your Brand Kit prior to using the AI Campaign Builder, your campaigns will reflect your brand's unique identity.

Q3: Can I edit an AI-generated campaign after it has been created? A3: Yes, you can edit your AI-generated campaigns within the AI Campaign Builder, as well as by utilizing the full Email Designer.

Q4: What happens if I regenerate a campaign? A4: Regenerating a campaign replaces the entire email content with the new AI-generated content, but it may incorporate some of your previous edits if applicable.

Q5: Is AI Campaign Builder available for all ActiveCampaign users? A5: The AI Campaign Builder feature is available for users on the Starter, Plus, Pro, and Enterprise plans.

Q6: How can I access additional editing features after using the AI Campaign Builder? A6: To access further editing features, click Edit in campaign designer in the AI Campaign Builder or navigate through the Campaign Summary page.

Q7: Can I duplicate an existing email campaign and use AI to rewrite it? A7: Yes, you can duplicate an existing email and select the option to edit it with AI for prompt rewrites and adjustments.

The ActiveCampaign AI Campaign Builder is designed to streamline your email marketing efforts. By understanding how to utilize its features fully, you can generate impactful campaigns quickly and effectively.

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