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'''Navigation:''' [[Main_Page]] > [[Integrations]] > [[Third-party ecommerce]] > Browse Abandonment
'''Navigation:''' [[Main_Page]] > [[Automation]] > [[Ecommerce]] > Browse Abandonment


= Enable Browse Abandonment for Third-Party Ecommerce Integrations =
== How do I send a browse abandonment email? ==


== Introduction ==
Browse Abandonment is a powerful automation feature in ActiveCampaign that enables businesses to recapture lost opportunities by sending targeted emails to customers who viewed products but did not make a purchase. This functionality helps to increase conversion rates and recover potentially missed sales by reminding customers of products they showed interest in. In a competitive ecommerce market, this feature is crucial for maximizing the effectiveness of your marketing campaigns and enhancing customer engagement.
The '''Browse Abandonment''' feature in ActiveCampaign is designed to help businesses recover potential lost sales from customers who browse products without making a purchase. This capability is especially beneficial for online retailers utilizing custom third-party ecommerce integrations. By enabling Browse Abandonment, you can track the interaction of customers with your products and subsequently target them through automated follow-up campaigns. This can significantly improve customer engagement and increase conversion rates, making it a crucial tool for any ecommerce strategy.


== How to Access This Feature ==
== How to Access This Feature ==
To enable Browse Abandonment, you first need to ensure that your ActiveCampaign account is set up with the necessary technical requirements. If you are using a third-party ecommerce integration connected through the V3 ecommerce REST APIs, follow these steps to access the feature:


1. Log in to your ActiveCampaign account.
To send a Browse Abandonment email, you must first ensure that your ecommerce platform is properly integrated with ActiveCampaign. Currently, this feature is supported for the following plan types: '''Plus''', '''Pro''', and '''Enterprise'''. Follow these steps to access the feature:
2. Navigate to the '''Settings''' menu.
 
3. Click on '''Integrations''' to view your existing integrations.
1. If you are using '''WooCommerce''':
  - Connect your WooCommerce store to ActiveCampaign using the integration guidelines provided in the documentation.
  - Ensure that '''site tracking''' is enabled in your WooCommerce plugin.
 
2. For '''third-party ecommerce integrations''':
  - You need to enable the Browse Abandonment feature in your third-party integration settings.
 
Once your store is integrated and the necessary tracking settings are configured, you can create an automation that utilizes the Browse Abandonment trigger.


== Step-by-Step Instructions ==
== Step-by-Step Instructions ==
Once you've confirmed that your technical requirements are in place, you can enable the Browse Abandonment feature. Follow these steps:


1. **Access the Integrations:** In your ActiveCampaign account, go to '''Settings''' > '''Integrations'''.
To set up a Browse Abandonment email, follow these detailed steps:
2. **Manage Your Integration:** Find your third-party integration in the list and click the '''Manage''' button.
 
3. **Add Custom URL:** In the settings, locate the field labeled '''Custom Product Detail Page URL (Advanced)'''. Enter your third-party integration's Custom Products URL here.
1. **Create a New Automation**:
4. **Configure Abandonment Settings:** After setting your Custom URL, adjust the following options:
   - Navigate to the '''Automations''' section of your ActiveCampaign account.
   - '''Product Consideration Period''': This defines how long a product remains in consideration for abandonment after being browsed.
   - Click on the '''Create an Automation''' button to start a new automation.
   - '''Browse Session Timeout''': This specifies the time duration after which a browsing session is marked as abandoned if no further action is detected.
  - '''Custom Product Detail Page URL''': This link is used to direct users back to your product pages.


**Note:** By default, all settings are pre-set, with the exception of the Custom URL. Setting the Custom URL will activate the other settings for your integration.
2. **Select the Trigger**:
  - Choose the '''Browse Abandonment''' trigger as your starting point for this automation.
  - Configure any necessary trigger settings based on your requirements.


Once you complete these steps, Browse Abandonment will be active for your third-party integration, allowing you to effectively manage customer interactions.
3. **Add an Action**:
  - After configuring the trigger, add a new action to your automation.
  - Select the '''Send Email''' action from the action options.
 
4. **Configure the Email**:
  - In the email setup, you will utilize a campaign that contains a '''Browse Abandonment''' content block.
  - Design your email using appealing visuals and compelling text that encourages customers to return to their selected products.
 
5. **Finalize the Automation**:
  - Review the entire automation to ensure everything is correctly set up.
  - Save and activate your automation to start sending Browse Abandonment emails.


== Configuration Options and Settings ==
== Configuration Options and Settings ==
The configuration of the '''Browse Abandonment''' feature includes the following options:


- '''Product Consideration Period''': This setting is crucial as it defines the timeframe in which you consider a product to potentially be abandoned. Customizing this period allows you to tailor your follow-up strategy based on customer behavior patterns.
While setting up the Browse Abandonment feature, keep in mind the following configuration options and best practices:
 
 
- '''Browse Session Timeout''': This option sets the threshold for inactivity during a browsing session. If the duration exceeds this timeframe, the session is deemed abandoned. This helps in avoiding false abandonment triggers due to normal browsing behavior.
- **Browse Abandonment trigger**: This initiates the automation whenever a customer views a product without making a purchase.
 
- **Email Content**: When creating your email, ensure that you're using a compelling subject line and clear calls to action within the '''Browse Abandonment''' content block.
- '''Custom Product Detail Page URL''': This URL allows customers to be redirected back to specific product pages that they were interested in. It enhances the customer experience by simplifying navigation and encouraging conversions.
- **Tracking**: Make sure that '''site tracking''' is enabled to capture user activity on your website accurately.


== Best Practices and Tips ==
== Best Practices and Tips ==
To maximize the effectiveness of the Browse Abandonment feature, consider the following best practices:


- Ensure that all technical requirements mentioned in the previous sections are met to guarantee smooth operation.
To enhance the effectiveness of your Browse Abandonment emails, consider the following best practices:
- Regularly review and update your '''Product Consideration Period''' and '''Browse Session Timeout''' settings to align with changing customer behavior and preferences.
 
- Utilize the information gathered from Browse Abandonment sessions to create targeted email campaigns tailored to customer interest.
- **Personalization**: Tailor your emails to include the specific items that the customer viewed to increase the likelihood of engagement.
- Experiment with different messaging and incentives in your follow-up communications to determine which approaches yield the highest conversion rates.
- **Timing**: Experiment with the timing of your emails to determine the optimal duration after the abandonment event for sending your email.
- **Clear Call-to-Action (CTA)**: Ensure that your emails contain a prominent and appealing CTA that directs customers back to their cart or the product page.
- **Follow-up Strategy**: Consider implementing a series of follow-up emails rather than just one, providing further incentives such as discounts or reminders.


== Common Use Cases with Examples ==
== Common Use Cases with Examples ==
- **Scenario 1:** A customer browses a range of shoes but does not make a purchase. By enabling Browse Abandonment, you can create an email campaign reminding them of the shoes they viewed, potentially with a discount to encourage purchase.
 
 
1. **Encouraging Purchase Completion**: If a customer browses a pair of shoes but does not complete the purchase, a Browse Abandonment email can be sent highlighting the shoes along with an attractive discount to incentivize purchase.
- **Scenario 2:** If a user spends time viewing multiple products but fails to add any to their cart, Browse Abandonment can be leveraged to send personalized recommendations or featured products based on their browsing history.
 
2. **Promoting Related Products**: If a customer shows interest in a specific product category, sending an email featuring complementary products can entice further exploration and potential purchases.


== Troubleshooting ==
== Troubleshooting ==
If you encounter issues with the Browse Abandonment feature, consider the following troubleshooting tips:


- Ensure that '''Site Tracking''' is enabled in your third-party integration settings.
If you encounter issues with your Browse Abandonment emails, consider the following troubleshooting steps:
- Check that your product catalog data is correctly synced with ActiveCampaign.
- Verify that the '''browseSessionCartAdd API''' endpoint is properly configured to track cart events.
- Consult the troubleshooting section of the ActiveCampaign documentation or seek help from certified consultants if problems persist.


== Related Features ==
- **Check Integration Settings**: Ensure that your WooCommerce or third-party ecommerce integration is correctly connected and configured.
To enhance your ecommerce strategy further, consider exploring these related features:
- **Verify Trigger Activation**: Confirm that your Browse Abandonment trigger is properly set up within the automation to initiate the send.
- [[Automation]]: Automate follow-up campaigns based on customer behavior, including Browse Abandonment.
- **Review Email Delivery**: Make sure that your emails are not going to spam or promotional folders, as this can affect engagement rates.
- [[Site Tracking]]: Ensure you have insights into customer interactions on your site.


== FAQ ==
== FAQ ==
=== 1. What plans support the Browse Abandonment feature? ===
The Browse Abandonment feature is available for the Plus, Pro, and Enterprise plan types.


=== 2. What are the technical requirements for enabling Browse Abandonment? ===
'''Q1: What plans support the Browse Abandonment feature?'''
You need to enable Site Tracking, sync your product catalog, track cart add events, and enable Browse Abandonment in ActiveCampaign.
- A1: The Browse Abandonment feature is available for the Plus, Pro, and Enterprise plan types.
 
'''Q2: Do I need a specific ecommerce platform to use this feature?'''
- A2: Yes, this feature is designed to work with WooCommerce or compatible third-party ecommerce integrations.


=== 3. How does the Browse Session Timeout affect my automation? ===
'''Q3: Can I customize the email that is sent for browse abandonment?'''
The Browse Session Timeout defines the duration of inactivity before a session is categorized as abandoned, which influences the timing of follow-up communications.
- A3: Yes, you can fully customize your email's design and content when setting it up in the automation.


=== 4. Can I customize the emails sent for Browse Abandonment? ===
'''Q4: How does site tracking affect the Browse Abandonment feature?'''
Yes, you can create tailored email campaigns that align with customer interests and behaviors related to the products they browsed.
- A4: Enabling site tracking allows ActiveCampaign to capture user behavior data, which is crucial for the accurate triggering of Browse Abandonment emails.


=== 5. Is there support available for technical setup? ===
'''Q5: What if customers do not respond to the Browse Abandonment emails?'''
Yes, you can work with certified consultants or engage with the ActiveCampaign community forum for assistance with technical setup.
- A5: Consider enhancing your email's contents, timing, or including promotional incentives to improve engagement.


=== 6. How does Browse Abandonment improve customer engagement? ===
'''Q6: Is there a limit to how many Browse Abandonment emails I can send?'''
By tracking and following up with customers who show interest but do not purchase, you can better engage with them and encourage conversions.
- A6: There is no set limit, but it is advisable to implement a sensible strategy to avoid overwhelming customers with too many emails.


=== 7. Where can I find additional resources? ===
'''Q7: How can I measure the effectiveness of my Browse Abandonment emails?'''
For more details on Browse Abandonment processes, refer to the Browse Abandonment Overview article provided by ActiveCampaign.
- A7: Use the analytics features in ActiveCampaign to monitor open rates, click-through rates, and conversions from your Browse Abandonment campaigns.


For further help and insights related to Browse Abandonment, please refer to the documentation sections mentioned throughout this article.
For further details on how to utilize this feature effectively, refer to the following resources:
- Learn more about [Browse Abandonment](https://help.activecampaign.com/hc/en-us/articles/18489509394844).
- Check how to create a Browse Abandonment automation [here](https://help.activecampaign.com/hc/en-us/articles/18491694147228).
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Latest revision as of 14:47, 3 November 2025

``` Navigation: Main_Page > Automation > Ecommerce > Browse Abandonment

How do I send a browse abandonment email?[edit | edit source]

Browse Abandonment is a powerful automation feature in ActiveCampaign that enables businesses to recapture lost opportunities by sending targeted emails to customers who viewed products but did not make a purchase. This functionality helps to increase conversion rates and recover potentially missed sales by reminding customers of products they showed interest in. In a competitive ecommerce market, this feature is crucial for maximizing the effectiveness of your marketing campaigns and enhancing customer engagement.

How to Access This Feature[edit | edit source]

To send a Browse Abandonment email, you must first ensure that your ecommerce platform is properly integrated with ActiveCampaign. Currently, this feature is supported for the following plan types: Plus, Pro, and Enterprise. Follow these steps to access the feature:

1. If you are using WooCommerce: 

  - Connect your WooCommerce store to ActiveCampaign using the integration guidelines provided in the documentation.
  - Ensure that site tracking is enabled in your WooCommerce plugin.

2. For third-party ecommerce integrations: 

  - You need to enable the Browse Abandonment feature in your third-party integration settings.

Once your store is integrated and the necessary tracking settings are configured, you can create an automation that utilizes the Browse Abandonment trigger.

Step-by-Step Instructions[edit | edit source]

To set up a Browse Abandonment email, follow these detailed steps:

1. **Create a New Automation**: 

  - Navigate to the Automations section of your ActiveCampaign account.
  - Click on the Create an Automation button to start a new automation.

2. **Select the Trigger**: 

  - Choose the Browse Abandonment trigger as your starting point for this automation.
  - Configure any necessary trigger settings based on your requirements.

3. **Add an Action**: 

  - After configuring the trigger, add a new action to your automation.
  - Select the Send Email action from the action options.

4. **Configure the Email**: 

  - In the email setup, you will utilize a campaign that contains a Browse Abandonment content block.
  - Design your email using appealing visuals and compelling text that encourages customers to return to their selected products.

5. **Finalize the Automation**: 

  - Review the entire automation to ensure everything is correctly set up.
  - Save and activate your automation to start sending Browse Abandonment emails.

Configuration Options and Settings[edit | edit source]

While setting up the Browse Abandonment feature, keep in mind the following configuration options and best practices:

- **Browse Abandonment trigger**: This initiates the automation whenever a customer views a product without making a purchase. - **Email Content**: When creating your email, ensure that you're using a compelling subject line and clear calls to action within the Browse Abandonment content block. - **Tracking**: Make sure that site tracking is enabled to capture user activity on your website accurately.

Best Practices and Tips[edit | edit source]

To enhance the effectiveness of your Browse Abandonment emails, consider the following best practices:

- **Personalization**: Tailor your emails to include the specific items that the customer viewed to increase the likelihood of engagement. - **Timing**: Experiment with the timing of your emails to determine the optimal duration after the abandonment event for sending your email. - **Clear Call-to-Action (CTA)**: Ensure that your emails contain a prominent and appealing CTA that directs customers back to their cart or the product page. - **Follow-up Strategy**: Consider implementing a series of follow-up emails rather than just one, providing further incentives such as discounts or reminders.

Common Use Cases with Examples[edit | edit source]

1. **Encouraging Purchase Completion**: If a customer browses a pair of shoes but does not complete the purchase, a Browse Abandonment email can be sent highlighting the shoes along with an attractive discount to incentivize purchase.

2. **Promoting Related Products**: If a customer shows interest in a specific product category, sending an email featuring complementary products can entice further exploration and potential purchases.

Troubleshooting[edit | edit source]

If you encounter issues with your Browse Abandonment emails, consider the following troubleshooting steps:

- **Check Integration Settings**: Ensure that your WooCommerce or third-party ecommerce integration is correctly connected and configured. - **Verify Trigger Activation**: Confirm that your Browse Abandonment trigger is properly set up within the automation to initiate the send. - **Review Email Delivery**: Make sure that your emails are not going to spam or promotional folders, as this can affect engagement rates.

FAQ[edit | edit source]

Q1: What plans support the Browse Abandonment feature? - A1: The Browse Abandonment feature is available for the Plus, Pro, and Enterprise plan types.

Q2: Do I need a specific ecommerce platform to use this feature? - A2: Yes, this feature is designed to work with WooCommerce or compatible third-party ecommerce integrations.

Q3: Can I customize the email that is sent for browse abandonment? - A3: Yes, you can fully customize your email's design and content when setting it up in the automation.

Q4: How does site tracking affect the Browse Abandonment feature? - A4: Enabling site tracking allows ActiveCampaign to capture user behavior data, which is crucial for the accurate triggering of Browse Abandonment emails.

Q5: What if customers do not respond to the Browse Abandonment emails? - A5: Consider enhancing your email's contents, timing, or including promotional incentives to improve engagement.

Q6: Is there a limit to how many Browse Abandonment emails I can send? - A6: There is no set limit, but it is advisable to implement a sensible strategy to avoid overwhelming customers with too many emails.

Q7: How can I measure the effectiveness of my Browse Abandonment emails? - A7: Use the analytics features in ActiveCampaign to monitor open rates, click-through rates, and conversions from your Browse Abandonment campaigns.

For further details on how to utilize this feature effectively, refer to the following resources: - Learn more about [Browse Abandonment](https://help.activecampaign.com/hc/en-us/articles/18489509394844). - Check how to create a Browse Abandonment automation [here](https://help.activecampaign.com/hc/en-us/articles/18491694147228). ```

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