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'''Navigation:''' [[Main_Page]] > [[Ecommerce]] > Browse Abandonment
'''Navigation:''' [[Main_Page]] > [[Automation]] > [[Ecommerce]] > Browse Abandonment


== Introducing Browse Abandonment! ==
== How do I send a browse abandonment email? ==


Browse Abandonment is a powerful automation feature available to ActiveCampaign users on the Plus plan and above. This feature is designed to help eCommerce businesses re-engage customers who have shown interest in products but left the website without making a purchase. By utilizing session data for personalization and optimization, Browse Abandonment enables targeted campaigns that can significantly enhance the chances of converting potential customers.
Browse Abandonment is a powerful automation feature in ActiveCampaign that enables businesses to recapture lost opportunities by sending targeted emails to customers who viewed products but did not make a purchase. This functionality helps to increase conversion rates and recover potentially missed sales by reminding customers of products they showed interest in. In a competitive ecommerce market, this feature is crucial for maximizing the effectiveness of your marketing campaigns and enhancing customer engagement.


The importance of this feature cannot be overstated. With the right implementation, businesses can recover lost revenue, streamline marketing efforts, and increase overall customer lifetime value (LTV). As online shopping continues to grow, being able to effectively reach out to customers who abandon their browsing sessions is essential for success.
== How to Access This Feature ==


== How to Access This Feature ==
To send a Browse Abandonment email, you must first ensure that your ecommerce platform is properly integrated with ActiveCampaign. Currently, this feature is supported for the following plan types: '''Plus''', '''Pro''', and '''Enterprise'''. Follow these steps to access the feature:
 
1. If you are using '''WooCommerce''':
  - Connect your WooCommerce store to ActiveCampaign using the integration guidelines provided in the documentation.
  - Ensure that '''site tracking''' is enabled in your WooCommerce plugin.


To access the Browse Abandonment feature, ensure that your ActiveCampaign account is at least on the Plus plan. If your account meets this requirement, follow these steps:
2. For '''third-party ecommerce integrations''':
  - You need to enable the Browse Abandonment feature in your third-party integration settings.


1. Log in to your ActiveCampaign account.
Once your store is integrated and the necessary tracking settings are configured, you can create an automation that utilizes the Browse Abandonment trigger.
2. Navigate to '''Settings''' in the main dashboard.
3. Click on '''Integrations''' and select '''WooCommerce''' to get started with winning back those lost sales.


== Step-by-Step Instructions ==
== Step-by-Step Instructions ==


Follow these step-by-step instructions to set up Browse Abandonment for your eCommerce store:
To set up a Browse Abandonment email, follow these detailed steps:


1. **Integrate WooCommerce**:
1. **Create a New Automation**:
   - Ensure that your WooCommerce store is connected to your ActiveCampaign account.
   - Navigate to the '''Automations''' section of your ActiveCampaign account.
   - This integration is crucial as it allows the Browse Abandonment automation to utilize session data from your visitors.
   - Click on the '''Create an Automation''' button to start a new automation.


2. **Choose a Consideration Period**:  
2. **Select the Trigger**:
   - Once the integration is established, navigate to the Browse Abandonment settings.
   - Choose the '''Browse Abandonment''' trigger as your starting point for this automation.
  - Select the '''consideration period''' that aligns with your customers’ behaviors. This period will dictate how soon after a browsing session a follow-up email should be sent.
  - Configure any necessary trigger settings based on your requirements.


3. **Customize the Browse Abandonment Trigger**:  
3. **Add an Action**:
   - Set up triggers based on session data to initiate the Browse Abandonment automation.
   - After configuring the trigger, add a new action to your automation.
   - Customize these triggers to reflect the specific behaviors and preferences of your target audience for maximized engagement.
   - Select the '''Send Email''' action from the action options.


4. **Create Emails Using the Drag and Drop Editor**:
4. **Configure the Email**:
   - With the Browse Abandonment automation set, use the '''drag and drop email block''' feature to create compelling emails.
   - In the email setup, you will utilize a campaign that contains a '''Browse Abandonment''' content block.
   - You can add images, dynamic content blocks, and personalized messages without needing coding skills.
   - Design your email using appealing visuals and compelling text that encourages customers to return to their selected products.


5. **Optimize Product Recommendations**:
5. **Finalize the Automation**:
   - Use the product recommendation optimization capability included in Browse Abandonment.
   - Review the entire automation to ensure everything is correctly set up.
   - Tailor product suggestions within your emails to increase conversion likelihood and ultimately boost sales.
   - Save and activate your automation to start sending Browse Abandonment emails.


== Configuration Options and Settings ==
== Configuration Options and Settings ==


When setting up Browse Abandonment, several critical elements can be configured to ensure effectiveness:
While setting up the Browse Abandonment feature, keep in mind the following configuration options and best practices:


* '''Consideration Period''': The time frame selected to send after a customer abandons a browsing session.
- **Browse Abandonment trigger**: This initiates the automation whenever a customer views a product without making a purchase.
* '''Customizable Trigger''': Specific conditions that initiate the automation based on customer session activity.
- **Email Content**: When creating your email, ensure that you're using a compelling subject line and clear calls to action within the '''Browse Abandonment''' content block.
* '''Drag and Drop Editor''': A user-friendly interface for designing emails.
- **Tracking**: Make sure that '''site tracking''' is enabled to capture user activity on your website accurately.
* '''Product Recommendation Optimization''': Tools that help tailor product selections based on browsing behaviors.


== Best Practices and Tips ==
== Best Practices and Tips ==


To maximize the effectiveness of Browse Abandonment, consider these best practices:
To enhance the effectiveness of your Browse Abandonment emails, consider the following best practices:


* **Timing is Key**: Choose a consideration period that aligns with typical purchasing behaviors of your customers. Too soon may seem intrusive; too late might forget the potential purchase.
- **Personalization**: Tailor your emails to include the specific items that the customer viewed to increase the likelihood of engagement.
* **Personalization**: Make use of dynamic content blocks to personalize each email based on the product browsed. This tactic can greatly increase the relevance of your message.
- **Timing**: Experiment with the timing of your emails to determine the optimal duration after the abandonment event for sending your email.
* **Test and Iterate**: Utilize A/B testing for your emails to identify which subject lines, timing, and content resonate most with your audience.
- **Clear Call-to-Action (CTA)**: Ensure that your emails contain a prominent and appealing CTA that directs customers back to their cart or the product page.
* **Monitor Performance**: Regularly check the performance metrics of your Browse Abandonment campaigns to tweak and improve upon your initial setups.
- **Follow-up Strategy**: Consider implementing a series of follow-up emails rather than just one, providing further incentives such as discounts or reminders.


== Common Use Cases with Examples ==
== Common Use Cases with Examples ==


* **Recovering Sales**: A customer browses a pair of running shoes but leaves without purchasing. A well-timed email with a reminder and a limited-time discount for those shoes may encourage the customer to return and complete their purchase.
1. **Encouraging Purchase Completion**: If a customer browses a pair of shoes but does not complete the purchase, a Browse Abandonment email can be sent highlighting the shoes along with an attractive discount to incentivize purchase.
* **Cross-Selling Products**: After a customer watches multiple products within a category, an email could showcase these products along with suggestions for complementary items, increasing order value.
* **Targeting Seasonal Sales**: Use Browse Abandonment during peak shopping seasons, such as holidays or special events, to capitalize on higher traffic by reminding customers of the items they viewed.
 
== Troubleshooting Section ==


If you encounter difficulties while using Browse Abandonment, consider the following troubleshooting steps:
2. **Promoting Related Products**: If a customer shows interest in a specific product category, sending an email featuring complementary products can entice further exploration and potential purchases.


1. **No Emails Sent**: Ensure that the triggers are set correctly and that your campaign is active.
== Troubleshooting ==
2. **Email Performance Issues**: Check your email content for relevance and clarity. A/B testing can help identify better-performing techniques.
3. **Integration Problems**: Double-check the WooCommerce integration. Ensure that it is properly set and all the required permissions are granted.


== Related Features ==
If you encounter issues with your Browse Abandonment emails, consider the following troubleshooting steps:


For more ways to enhance your eCommerce strategy, consider exploring the following related features in ActiveCampaign:
- **Check Integration Settings**: Ensure that your WooCommerce or third-party ecommerce integration is correctly connected and configured.
 
- **Verify Trigger Activation**: Confirm that your Browse Abandonment trigger is properly set up within the automation to initiate the send.
* [[Automation]]
- **Review Email Delivery**: Make sure that your emails are not going to spam or promotional folders, as this can affect engagement rates.
* [[Email Marketing]]
* [[Product Recommendations]]


== FAQ ==
== FAQ ==


Q: What plans include the Browse Abandonment feature?
'''Q1: What plans support the Browse Abandonment feature?'''
A: The Browse Abandonment feature is available for customers on the Plus plan and above.
- A1: The Browse Abandonment feature is available for the Plus, Pro, and Enterprise plan types.
 
Q: Can I customize the timing of my Browse Abandonment emails? 
A: Yes, you can select a '''consideration period''' that aligns with your customers’ behaviors.


Q: How do I set up triggers for Browse Abandonment?
'''Q2: Do I need a specific ecommerce platform to use this feature?'''
A: You can customize triggers based on session data that automatically start your Browse Abandonment campaigns.
- A2: Yes, this feature is designed to work with WooCommerce or compatible third-party ecommerce integrations.


Q: Is coding required to create Browse Abandonment emails? 
'''Q3: Can I customize the email that is sent for browse abandonment?'''
A: No, the '''drag and drop email block''' feature allows you to design emails without any coding skills.
- A3: Yes, you can fully customize your email's design and content when setting it up in the automation.


Q: What types of products can I recommend in Browse Abandonment emails?
'''Q4: How does site tracking affect the Browse Abandonment feature?'''
A: You can optimize and recommend products based on the customer’s browsing history from your WooCommerce store.
- A4: Enabling site tracking allows ActiveCampaign to capture user behavior data, which is crucial for the accurate triggering of Browse Abandonment emails.


Q: How can I monitor the success of my Browse Abandonment campaigns?
'''Q5: What if customers do not respond to the Browse Abandonment emails?'''
A: Regularly check the performance metrics within your ActiveCampaign dashboard.
- A5: Consider enhancing your email's contents, timing, or including promotional incentives to improve engagement.


Q: What should I do if I experience issues with Browse Abandonment integration?
'''Q6: Is there a limit to how many Browse Abandonment emails I can send?'''
A: Confirm your WooCommerce integration is active and that all necessary permissions are set.
- A6: There is no set limit, but it is advisable to implement a sensible strategy to avoid overwhelming customers with too many emails.


== Additional Resources ==
'''Q7: How can I measure the effectiveness of my Browse Abandonment emails?'''
- A7: Use the analytics features in ActiveCampaign to monitor open rates, click-through rates, and conversions from your Browse Abandonment campaigns.


* [Browse Abandonment Overview](https://help.activecampaign.com/hc/en-us/articles/18489509394844)
For further details on how to utilize this feature effectively, refer to the following resources:
* [Create Browse Abandonment](https://help.activecampaign.com/hc/en-us/articles/18491694147228)
- Learn more about [Browse Abandonment](https://help.activecampaign.com/hc/en-us/articles/18489509394844).
* [Connect WC to AC](https://help.activecampaign.com/hc/en-us/articles/115000652490)
- Check how to create a Browse Abandonment automation [here](https://help.activecampaign.com/hc/en-us/articles/18491694147228).
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Latest revision as of 14:47, 3 November 2025

``` Navigation: Main_Page > Automation > Ecommerce > Browse Abandonment

How do I send a browse abandonment email?[edit | edit source]

Browse Abandonment is a powerful automation feature in ActiveCampaign that enables businesses to recapture lost opportunities by sending targeted emails to customers who viewed products but did not make a purchase. This functionality helps to increase conversion rates and recover potentially missed sales by reminding customers of products they showed interest in. In a competitive ecommerce market, this feature is crucial for maximizing the effectiveness of your marketing campaigns and enhancing customer engagement.

How to Access This Feature[edit | edit source]

To send a Browse Abandonment email, you must first ensure that your ecommerce platform is properly integrated with ActiveCampaign. Currently, this feature is supported for the following plan types: Plus, Pro, and Enterprise. Follow these steps to access the feature:

1. If you are using WooCommerce: 

  - Connect your WooCommerce store to ActiveCampaign using the integration guidelines provided in the documentation.
  - Ensure that site tracking is enabled in your WooCommerce plugin.

2. For third-party ecommerce integrations: 

  - You need to enable the Browse Abandonment feature in your third-party integration settings.

Once your store is integrated and the necessary tracking settings are configured, you can create an automation that utilizes the Browse Abandonment trigger.

Step-by-Step Instructions[edit | edit source]

To set up a Browse Abandonment email, follow these detailed steps:

1. **Create a New Automation**: 

  - Navigate to the Automations section of your ActiveCampaign account.
  - Click on the Create an Automation button to start a new automation.

2. **Select the Trigger**: 

  - Choose the Browse Abandonment trigger as your starting point for this automation.
  - Configure any necessary trigger settings based on your requirements.

3. **Add an Action**: 

  - After configuring the trigger, add a new action to your automation.
  - Select the Send Email action from the action options.

4. **Configure the Email**: 

  - In the email setup, you will utilize a campaign that contains a Browse Abandonment content block.
  - Design your email using appealing visuals and compelling text that encourages customers to return to their selected products.

5. **Finalize the Automation**: 

  - Review the entire automation to ensure everything is correctly set up.
  - Save and activate your automation to start sending Browse Abandonment emails.

Configuration Options and Settings[edit | edit source]

While setting up the Browse Abandonment feature, keep in mind the following configuration options and best practices:

- **Browse Abandonment trigger**: This initiates the automation whenever a customer views a product without making a purchase. - **Email Content**: When creating your email, ensure that you're using a compelling subject line and clear calls to action within the Browse Abandonment content block. - **Tracking**: Make sure that site tracking is enabled to capture user activity on your website accurately.

Best Practices and Tips[edit | edit source]

To enhance the effectiveness of your Browse Abandonment emails, consider the following best practices:

- **Personalization**: Tailor your emails to include the specific items that the customer viewed to increase the likelihood of engagement. - **Timing**: Experiment with the timing of your emails to determine the optimal duration after the abandonment event for sending your email. - **Clear Call-to-Action (CTA)**: Ensure that your emails contain a prominent and appealing CTA that directs customers back to their cart or the product page. - **Follow-up Strategy**: Consider implementing a series of follow-up emails rather than just one, providing further incentives such as discounts or reminders.

Common Use Cases with Examples[edit | edit source]

1. **Encouraging Purchase Completion**: If a customer browses a pair of shoes but does not complete the purchase, a Browse Abandonment email can be sent highlighting the shoes along with an attractive discount to incentivize purchase.

2. **Promoting Related Products**: If a customer shows interest in a specific product category, sending an email featuring complementary products can entice further exploration and potential purchases.

Troubleshooting[edit | edit source]

If you encounter issues with your Browse Abandonment emails, consider the following troubleshooting steps:

- **Check Integration Settings**: Ensure that your WooCommerce or third-party ecommerce integration is correctly connected and configured. - **Verify Trigger Activation**: Confirm that your Browse Abandonment trigger is properly set up within the automation to initiate the send. - **Review Email Delivery**: Make sure that your emails are not going to spam or promotional folders, as this can affect engagement rates.

FAQ[edit | edit source]

Q1: What plans support the Browse Abandonment feature? - A1: The Browse Abandonment feature is available for the Plus, Pro, and Enterprise plan types.

Q2: Do I need a specific ecommerce platform to use this feature? - A2: Yes, this feature is designed to work with WooCommerce or compatible third-party ecommerce integrations.

Q3: Can I customize the email that is sent for browse abandonment? - A3: Yes, you can fully customize your email's design and content when setting it up in the automation.

Q4: How does site tracking affect the Browse Abandonment feature? - A4: Enabling site tracking allows ActiveCampaign to capture user behavior data, which is crucial for the accurate triggering of Browse Abandonment emails.

Q5: What if customers do not respond to the Browse Abandonment emails? - A5: Consider enhancing your email's contents, timing, or including promotional incentives to improve engagement.

Q6: Is there a limit to how many Browse Abandonment emails I can send? - A6: There is no set limit, but it is advisable to implement a sensible strategy to avoid overwhelming customers with too many emails.

Q7: How can I measure the effectiveness of my Browse Abandonment emails? - A7: Use the analytics features in ActiveCampaign to monitor open rates, click-through rates, and conversions from your Browse Abandonment campaigns.

For further details on how to utilize this feature effectively, refer to the following resources: - Learn more about [Browse Abandonment](https://help.activecampaign.com/hc/en-us/articles/18489509394844). - Check how to create a Browse Abandonment automation [here](https://help.activecampaign.com/hc/en-us/articles/18491694147228). ```

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