Abandoned Cart: Difference between revisions

Latest revision as of 14:44, 3 November 2025

```mediawiki Navigation: Main_Page > Email Designer > Abandoned Cart

Email Designer: Use the Abandoned Cart Content Block[edit | edit source]

The Abandoned Cart content block in ActiveCampaign's Email Designer is a powerful feature that allows you to automatically engage customers who have left items in their shopping carts without completing their purchase. This functionality plays a crucial role in e-commerce by helping to recover potentially lost sales. By sending personalized emails that include information about the products left behind, you can encourage customers to return to their carts and finalize their purchases.

This article outlines how to access and configure the Abandoned Cart content block, along with best practices, common use cases, troubleshooting tips, and frequently asked questions.

How to Access the Abandoned Cart Content Block[edit | edit source]

To utilize the Abandoned Cart content block, you must have an automated campaign set up in ActiveCampaign. Follow these steps to access the content block:

1. From your automation, click the Sending Options on the right menu. 2. Drag the Send Email action to your automation workflow.

Once you've added the email action, you will be prompted with a modal window to configure your email.

Step-by-Step Instructions[edit | edit source]

Adding the Abandoned Cart Content Block[edit | edit source]

If you are using the "Start with a template" option:

1. A modal for the email will appear. 2. Provide a name for your email in the designated field (this name will not be visible to the customers). 3. Choose the option to either "Start with a template" or "Start with a past campaign." 4. If you select "Start with a template," the page will reload. Click the Email Designer option. 5. Click the Continue button. 6. Hover over the template you wish to use and click the Select button. You can also choose "Start from Scratch." 7. Enter the email subject line in the provided field, and then click Continue. You can modify the subject line later. 8. Drag the Abandoned Cart content block to your email layout. 9. Click the content block in your email layout to display the configuration options in the right pane.

If you are using the "Start with a past campaign" option, follow similar steps, being sure to select the email you wish to use from your past campaigns and then adding the Abandoned Cart content block.

Configuration Options and Settings[edit | edit source]

Once the Abandoned Cart content block is in place, you will have several configuration options to tailor the content to your needs:

Adjust the Number of Abandoned Items to Display[edit | edit source]

By default, four products will appear in the Abandoned Cart content block. You can adjust this number:

- Use the Limit to option to decrease or increase the number of items displayed in the email. - To show all abandoned items, toggle the All abandoned products switch to the "On" position.

Sort Displayed Products[edit | edit source]

You have control over how products are sorted. The default sorting mode is set to Price: High to Low, but you can select from the following options:

- Recently added - Price: Low to High - Price: High to Low - Alphabetically

Adjust the sort order by selecting your desired sorting option from the Sort Products dropdown in the right pane.

Choose Abandoned Product Components to Display[edit | edit source]

Each product in the Abandoned Cart content block shows the following components by default:

- Product image - Product name - Quantity - Price - Description

You can choose to display or hide any of these components by clicking the appropriate toggle in the right pane. Additionally, you can modify text color, style, and size.

Modify the "Return to Checkout" Button[edit | edit source]

A button labeled Return to Checkout is included in the content block. This button leads customers back to their shopping carts. You can customize the button by adjusting the following elements:

- Link: Personalization tags for the abandoned cart URL are used, but you may enter a different link if needed. - Label - Text style and size - Color options for the button and text - Background color - Border radius - Alignment (right, center, left, or mobile layout) - Fixed height - Button width - Padding and margin

Click on the Return to Checkout button in your email layout to access these modification options.

Best Practices and Tips[edit | edit source]

- **Segmentation**: Target your emails to specific customer segments to improve engagement and reduce abandoned carts. - **Timing**: Send abandoned cart emails within a few hours of abandonment for better conversions. - **Personalization**: Utilize the customizable fields in the content block to insert product names and descriptions dynamically. - **Incentives**: Consider adding incentives, such as discounts or free shipping, to encourage purchases. - **Testing**: Conduct A/B testing on various email subjects and layouts to determine which configurations yield the best results.

Common Use Cases with Examples[edit | edit source]

1. **Recovering Lost Sales**: A customer adds a pair of shoes to their cart and leaves the website. An hour later, they receive an email featuring the shoes, reminding them about their potential purchase.

2. **Product Promotions**: If a customer abandons a cart with a mix of products, you can highlight only the most popular items in your email to encourage them to return.

3. **Cross-Selling Opportunities**: If a customer has abandoned a cart with a specific product, use the email to recommend similar items they might like.

Troubleshooting Section[edit | edit source]

If you encounter issues while using the Abandoned Cart content block, consider the following:

- **No Products Displaying**: Ensure that the automation is triggered correctly and that the user has indeed abandoned a cart. The content will only populate if the required data is available. - **Link Issues**: If the Return to Checkout button is not functioning properly, double-check the personalization tags and links assigned within the configuration settings.

Related Features Section[edit | edit source]

For more information on related features, consider exploring: - Email Designer - Automations - Ecommerce Integration - Personalization Tags

FAQ Section[edit | edit source]

Q1: What types of products can be displayed in the Abandoned Cart content block? A1: Any products that were left in a customer's shopping cart can be displayed, provided that you have the appropriate ecommerce integration set up.

Q2: Can I use the Abandoned Cart block in regular campaigns? A2: No, the Abandoned Cart content block is only available within automated campaigns that are triggered by the "Abandons Cart" event.

Q3: How many abandoned cart content blocks can I have in a single email? A3: You can only include one Abandoned Cart content block per automated email.

Q4: Can I customize the product information shown in the email? A4: The product images and details are pulled directly from your connected ecommerce store, so any changes must be made in that store.

Q5: Is it possible to track the effectiveness of abandoned cart emails? A5: Yes, you can analyze automation reports in ActiveCampaign to see the performance and engagement rates of your abandoned cart emails.

Q6: Do I need a specific plan to access the Abandoned Cart feature? A6: The Abandoned Cart feature is included in the Starter, Plus, Pro, and Enterprise plans of ActiveCampaign.

Q7: What integrations support the Abandoned Cart feature? A7: The feature supports major integrations, including Shopify, WooCommerce, and Magento, among others.

By leveraging the features of the Abandoned Cart content block, you can enhance your email marketing strategy and capture valuable sales opportunities. ```

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 ```mediawiki
-'''Navigation:''' [[Main_Page]] > [[Classic email designer]] > Abandoned Cart
+'''Navigation:''' [[Main_Page]] > [[Email Designer]] > Abandoned Cart
-== Introduction ==
+== Email Designer: Use the Abandoned Cart Content Block ==
-The '''Abandoned Cart''' content block is a powerful feature in ActiveCampaign's email marketing suite, specifically designed to recover lost sales by reminding customers about items they left in their shopping cart. When a contact abandons their cart, this feature enables marketers to send a visually appealing email that includes customized information about the abandoned product(s). This functionality is crucial for eCommerce businesses aiming to increase conversion rates and recover potentially lost revenue due to abandoned carts.
-This feature is available to users on the following plans: Starter, Plus, Pro, and Enterprise. By using the '''Abandoned Cart''' content block, marketers can enhance customer engagement, increase their chances of completing sales, and ultimately improve their bottom line.
+The '''Abandoned Cart''' content block in ActiveCampaign's Email Designer is a powerful feature that allows you to automatically engage customers who have left items in their shopping carts without completing their purchase. This functionality plays a crucial role in e-commerce by helping to recover potentially lost sales. By sending personalized emails that include information about the products left behind, you can encourage customers to return to their carts and finalize their purchases.
-== How to Access This Feature ==
+This article outlines how to access and configure the '''Abandoned Cart''' content block, along with best practices, common use cases, troubleshooting tips, and frequently asked questions.
-To utilize the '''Abandoned Cart''' content block, it is essential to incorporate it into automated campaigns. This feature can only be accessed if your automation workflow includes an "Abandons Cart" trigger. Additionally, each automation email can contain only one '''Abandoned Cart''' content block.
+== How to Access the Abandoned Cart Content Block ==
+To utilize the '''Abandoned Cart''' content block, you must have an automated campaign set up in ActiveCampaign. Follow these steps to access the content block:
+. From your automation, click the '''Sending Options''' on the right menu.
+. Drag the '''Send Email''' action to your automation workflow.
+Once you've added the email action, you will be prompted with a modal window to configure your email.
 == Step-by-Step Instructions ==
-Follow these steps to add the '''Abandoned Cart''' content block to your automated email:
-# From your automation, click the node (+) where you would like to place the Abandoned Cart email.
+=== Adding the Abandoned Cart Content Block ===
-# In the “Add an action” modal, click '''Sending''' then click '''Send an email'''.
-# Click '''Create a new email'''.
+If you are using the "Start with a template" option:
-# Under '''Or select a template''', use the dropdown next to the '''Search''' bar to choose '''Classic Designer'''.
-# Choose a template type.
+. A modal for the email will appear.
-# Hover your mouse over the template you want to use, then click '''Select'''.
+. Provide a name for your email in the designated field (this name will not be visible to the customers).
-# Scroll down to the preview of the email and hover your mouse over it, then click '''Edit Design'''.
+. Choose the option to either "Start with a template" or "Start with a past campaign."
-# Drag the '''Abandoned Cart''' content block to your email layout.
+. If you select "Start with a template," the page will reload. Click the '''Email Designer''' option.
+. Click the '''Continue''' button.
+. Hover over the template you wish to use and click the '''Select''' button. You can also choose "Start from Scratch."
+. Enter the email subject line in the provided field, and then click '''Continue'''. You can modify the subject line later.
+. Drag the '''Abandoned Cart''' content block to your email layout.
+. Click the content block in your email layout to display the configuration options in the right pane.
-Once the '''Abandoned Cart''' content block is added to your email, the '''Abandoned Cart Builder''' will open, allowing you to customize which information regarding the abandoned item(s) you want to display and to limit the number of abandoned cart products shown in your email.
+If you are using the "Start with a past campaign" option, follow similar steps, being sure to select the email you wish to use from your past campaigns and then adding the '''Abandoned Cart''' content block.
 == Configuration Options and Settings ==
-The '''Abandoned Cart Builder''' features several tabs that provide different functions to customize your email.
-=== Abandoned Cart Builder: Customize Tab ===
+Once the '''Abandoned Cart''' content block is in place, you will have several configuration options to tailor the content to your needs:
-In the Customize tab, you can choose the layout of the product fields by selecting from various dropdowns available. Here, you can also make properties visible or hidden:
-- To hide a property for an abandoned product, click the '''visible icon'''.
+=== Adjust the Number of Abandoned Items to Display ===
-- The hidden property will appear greyed out.
-- To make it visible again, simply click the hidden item.
+By default, four products will appear in the '''Abandoned Cart''' content block. You can adjust this number:
+- Use the '''Limit to''' option to decrease or increase the number of items displayed in the email.
+- To show all abandoned items, toggle the '''All abandoned products''' switch to the "On" position.
-=== Abandoned Cart Builder: Preview Tab ===
+=== Sort Displayed Products ===
-The Preview tab allows you to see a layout representation of how the abandoned items will appear in your email based on your configurations from the Customize tab.
-=== Abandoned Cart Builder: Settings Tab ===
+You have control over how products are sorted. The default sorting mode is set to '''Price: High to Low''', but you can select from the following options:
-In the Settings tab, you can customize the following:
-- Sort the order in which products in the abandoned cart will appear.
-- Display all products in the contact's abandoned cart or limit the display to a certain number of products.
-The '''Sort Products''' dropdown defaults to sorting by '''Price: High to Low'''. You can switch to any of the following sorting options:
 - Recently added
 - Price: Low to High
+- Price: High to Low
 - Alphabetically
-To change the sorting, click the '''Sort Products''' dropdown and select your desired option.
+Adjust the sort order by selecting your desired sorting option from the '''Sort Products''' dropdown in the right pane.
+=== Choose Abandoned Product Components to Display ===
-The '''Products Displayed''' section defaults to showing a limit of three abandoned products. You can adjust this by entering a new number in the field provided. If a number higher than 99 is input, the limit will automatically be set to 99. To show all products, click '''All abandoned products'''.
+Each product in the '''Abandoned Cart''' content block shows the following components by default:
-After configuring the settings, click '''OK''' and finish setting up your email by clicking '''Next''', followed by '''Finish'''. Contacts receiving the email will see customized information about the products they abandoned.
+- Product image
+- Product name
+- Quantity
+- Price
+- Description
+You can choose to '''display''' or '''hide''' any of these components by clicking the appropriate toggle in the right pane. Additionally, you can modify text color, style, and size.
+=== Modify the "Return to Checkout" Button ===
+A button labeled '''Return to Checkout''' is included in the content block. This button leads customers back to their shopping carts. You can customize the button by adjusting the following elements:
+- Link: Personalization tags for the abandoned cart URL are used, but you may enter a different link if needed.
+- Label
+- Text style and size
+- Color options for the button and text
+- Background color
+- Border radius
+- Alignment (right, center, left, or mobile layout)
+- Fixed height
+- Button width
+- Padding and margin
+Click on the '''Return to Checkout''' button in your email layout to access these modification options.
 == Best Practices and Tips ==
-. Ensure that your automation includes an "Abandons Cart" trigger to utilize the '''Abandoned Cart''' content block effectively.
-. Use visually appealing templates that align with your brand's aesthetic for maximum engagement.
+- **Segmentation**: Target your emails to specific customer segments to improve engagement and reduce abandoned carts.
-. Limit the number of products shown in the email to avoid overwhelming the recipient; some of the classic approaches suggest showing up to three items.
+- **Timing**: Send abandoned cart emails within a few hours of abandonment for better conversions.
-. Consider the timing of your abandoned cart email to optimize response rates – typically within a few hours after abandonment.
+- **Personalization**: Utilize the customizable fields in the content block to insert product names and descriptions dynamically.
-. Use a compelling subject line to increase open rates and drive recipients back to their carts.
+- **Incentives**: Consider adding incentives, such as discounts or free shipping, to encourage purchases.
+- **Testing**: Conduct A/B testing on various email subjects and layouts to determine which configurations yield the best results.
 == Common Use Cases with Examples ==
-- **E-commerce Reminder**: If a contact has left a pair of shoes in their cart, an automated email will remind them about the shoes, including a discount code to encourage completion of the purchase.
-- **Seasonal Offers**: For example, during holiday seasons, you could remind customers of the gifts they left behind and create urgency by indicating limited stock availability.
-- **Product Recommendations**: If a contact abandons a cart containing electronics, include similar related products they might be interested in to increase upselling opportunities.
-== Troubleshooting ==
+. **Recovering Lost Sales**: A customer adds a pair of shoes to their cart and leaves the website. An hour later, they receive an email featuring the shoes, reminding them about their potential purchase.
-If you find that the '''Abandoned Cart''' content block is not functioning as expected:
-- Ensure that the '''Abandons Cart''' trigger is set correctly in your automation.
+. **Product Promotions**: If a customer abandons a cart with a mix of products, you can highlight only the most popular items in your email to encourage them to return.
-- Verify that the contacts have abandoned cart data available at the time the email is sent.
-- If you are not seeing the expected products in the block, check your deep data integration settings with platforms like '''Shopify''' or '''WooCommerce'''.
+. **Cross-Selling Opportunities**: If a customer has abandoned a cart with a specific product, use the email to recommend similar items they might like.
+== Troubleshooting Section ==
+If you encounter issues while using the '''Abandoned Cart''' content block, consider the following:
+- **No Products Displaying**: Ensure that the automation is triggered correctly and that the user has indeed abandoned a cart. The content will only populate if the required data is available.
+- **Link Issues**: If the '''Return to Checkout''' button is not functioning properly, double-check the personalization tags and links assigned within the configuration settings.
+== Related Features Section ==
+For more information on related features, consider exploring:
+- [[Email Designer]]
+- [[Automations]]
+- [[Ecommerce Integration]]
+- [[Personalization Tags]]
+== FAQ Section ==
-== FAQ ==
+'''Q1: What types of products can be displayed in the Abandoned Cart content block?'''
-=== What plans support the Abandoned Cart content block? ===
+A1: Any products that were left in a customer's shopping cart can be displayed, provided that you have the appropriate ecommerce integration set up.
-The '''Abandoned Cart''' content block is available on the Starter, Plus, Pro, and Enterprise plans.
-=== Can I use the Abandoned Cart content block in regular email campaigns? ===
+'''Q2: Can I use the Abandoned Cart block in regular campaigns?'''
-No, it is exclusively available in automated campaigns.
+A2: No, the '''Abandoned Cart''' content block is only available within automated campaigns that are triggered by the "Abandons Cart" event.
-=== How many Abandoned Cart content blocks can I include in one email? ===
+'''Q3: How many abandoned cart content blocks can I have in a single email?'''
-You can include only one '''Abandoned Cart''' content block per automation email.
+A3: You can only include one '''Abandoned Cart''' content block per automated email.
-=== What should I do if my contacts are not receiving Abandoned Cart emails? ===
+'''Q4: Can I customize the product information shown in the email?'''
-Make sure the automation is live and the trigger is set correctly for contacts who have abandoned their carts.
+A4: The product images and details are pulled directly from your connected ecommerce store, so any changes must be made in that store.
-=== How do I customize the appearance of the Abandoned Cart block? ===
+'''Q5: Is it possible to track the effectiveness of abandoned cart emails?'''
-You can customize it through the '''Abandoned Cart Builder''', using the Customize, Preview, and Settings tabs to adjust layout, visibility, and sorting options.
+A5: Yes, you can analyze automation reports in ActiveCampaign to see the performance and engagement rates of your abandoned cart emails.
-=== Is there a limit to how many products can be displayed in an Abandoned Cart email? ===
+'''Q6: Do I need a specific plan to access the Abandoned Cart feature?'''
-Yes, you can limit the number of products to display up to a maximum of 99, or you can opt to show all abandoned products.
+A6: The '''Abandoned Cart''' feature is included in the Starter, Plus, Pro, and Enterprise plans of ActiveCampaign.
-=== What type of integrations support the Abandoned Cart feature? ===
+'''Q7: What integrations support the Abandoned Cart feature?'''
-The feature supports deep data integrations with platforms like '''Shopify''', '''WooCommerce''', and other compatible third-party integrations.
+A7: The feature supports major integrations, including '''Shopify''', '''WooCommerce''', and '''Magento''', among others.
-This comprehensive article serves as your guide to utilizing the '''Abandoned Cart''' content block in ActiveCampaign effectively. Following the outlined steps and best practices will enhance your eCommerce communications and increase conversions.
+By leveraging the features of the '''Abandoned Cart''' content block, you can enhance your email marketing strategy and capture valuable sales opportunities.
 ```