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'''Navigation:''' [[Main_Page]] > [[Ecommerce]] > [[Integrations]] > Browse Abandonment
'''Navigation:''' [[Main_Page]] > [[Integrations]] > [[Third-party ecommerce]] > Browse Abandonment


= Enable Browse Abandonment for Third-Party Ecommerce Integrations =
== Browse Abandonment Overview ==


== Introduction ==
Browse abandonment is a significant issue in ecommerce, resulting in potential lost revenue when shoppers leave your site after viewing products without adding them to their cart. ActiveCampaign's Browse Abandonment feature addresses this concern by allowing you to create automated campaigns that encourage customers to return to your store and complete their purchases. This article serves as a comprehensive guide to understanding and utilizing the Browse Abandonment feature in ActiveCampaign.
The '''Browse Abandonment''' feature in ActiveCampaign is designed to help businesses recover potential lost sales from customers who browse products without making a purchase. This capability is especially beneficial for online retailers utilizing custom third-party ecommerce integrations. By enabling Browse Abandonment, you can track the interaction of customers with your products and subsequently target them through automated follow-up campaigns. This can significantly improve customer engagement and increase conversion rates, making it a crucial tool for any ecommerce strategy.


== How to Access This Feature ==
=== Introduction ===
To enable Browse Abandonment, you first need to ensure that your ActiveCampaign account is set up with the necessary technical requirements. If you are using a third-party ecommerce integration connected through the V3 ecommerce REST APIs, follow these steps to access the feature:
Browse abandonment occurs when a customer visits your ecommerce site, browses products, and subsequently leaves without making a purchase or adding items to their cart. This disengagement can lead to significant financial loss for online retailers. ActiveCampaign's Browse Abandonment functionality empowers businesses to reclaim lost sales by leveraging customer browsing data and automating follow-up campaigns.


1. Log in to your ActiveCampaign account.
Using this feature, you can craft tailored communications to re-engage customers, remind them of products they viewed, and entice them to return to your store. By creating automated workflows based on real-time customer behavior, businesses enhance customer engagement and increase the likelihood of conversion.
2. Navigate to the '''Settings''' menu.
3. Click on '''Integrations''' to view your existing integrations.


== Step-by-Step Instructions ==
=== How to Access this Feature ===
Once you've confirmed that your technical requirements are in place, you can enable the Browse Abandonment feature. Follow these steps:
To begin using the Browse Abandonment feature, you must have an ActiveCampaign account with a supported plan (Plus, Pro, or Enterprise) and have the ActiveCampaign WooCommerce plugin installed on your WordPress website or a compatible third-party ecommerce integration.


1. **Access the Integrations:** In your ActiveCampaign account, go to '''Settings''' > '''Integrations'''.
1. **Log in** to your WordPress account.
2. **Manage Your Integration:** Find your third-party integration in the list and click the '''Manage''' button.  
2. Navigate to the **ActiveCampaign WooCommerce plugin** settings.
3. **Add Custom URL:** In the settings, locate the field labeled '''Custom Product Detail Page URL (Advanced)'''. Enter your third-party integration's Custom Products URL here.
3. Look for the section labeled **Tracking & Browse Abandonment** to enable the feature.
4. **Configure Abandonment Settings:** After setting your Custom URL, adjust the following options:
  - '''Product Consideration Period''': This defines how long a product remains in consideration for abandonment after being browsed.
  - '''Browse Session Timeout''': This specifies the time duration after which a browsing session is marked as abandoned if no further action is detected.
  - '''Custom Product Detail Page URL''': This link is used to direct users back to your product pages.


**Note:** By default, all settings are pre-set, with the exception of the Custom URL. Setting the Custom URL will activate the other settings for your integration.
=== Step-by-Step Instructions ===
For effective implementation of the Browse Abandonment feature, follow these detailed steps:


Once you complete these steps, Browse Abandonment will be active for your third-party integration, allowing you to effectively manage customer interactions.
1. **Ensure WooCommerce is Configured Correctly:**
  - Confirm that you have the latest version of the WooCommerce plugin (v2.8.7) installed. To check, go to your WordPress admin panel, select **Plugins**, and view **Installed plugins**.


== Configuration Options and Settings ==
2. **Enable Tracking & Browse Abandonment:**
The configuration of the '''Browse Abandonment''' feature includes the following options:
  - Within the ActiveCampaign WooCommerce plugin settings, find the **Tracking & Browse Abandonment** section.
  - Click either the "Enabled" option, ensuring that ActiveCampaign can track customer sessions accurately.
  - Click **Update Settings** to save your changes.


- '''Product Consideration Period''': This setting is crucial as it defines the timeframe in which you consider a product to potentially be abandoned. Customizing this period allows you to tailor your follow-up strategy based on customer behavior patterns.
3. **Verify Site Tracking:**
 
  - The ActiveCampaign site tracking code should be automatically installed on your site. You can check this in the **Website > Site Tracking** section of your ActiveCampaign account.
- '''Browse Session Timeout''': This option sets the threshold for inactivity during a browsing session. If the duration exceeds this timeframe, the session is deemed abandoned. This helps in avoiding false abandonment triggers due to normal browsing behavior.
  - Ensure the toggle for **Enable** is set to “On” and that your WooCommerce store is listed as a connected site.
 
- '''Custom Product Detail Page URL''': This URL allows customers to be redirected back to specific product pages that they were interested in. It enhances the customer experience by simplifying navigation and encouraging conversions.


== Best Practices and Tips ==
4. **Create Browse Abandonment Automations:**
  - Use the **“Browse Abandonment is created”** automation trigger to initiate workflows based on browse abandonment activities.
  - Incorporate the **“Browse Abandonment” content block** in your email designs to showcase products viewed by customers during their sessions.
 
=== Configuration Options and Settings ===
The configuration options for Browse Abandonment include the following:
 
- **Product Consideration Period**: This is set to the recommended duration but can be adjusted based on business needs.
- **Browse Session Timeout**: This setting determines how long a customer can remain inactive before their session is marked as abandoned, with a default of 1 hour.
 
You can find and adjust these options within your WooCommerce plugin settings to best fit your business model.
 
=== Best Practices and Tips ===
To maximize the effectiveness of the Browse Abandonment feature, consider the following best practices:
To maximize the effectiveness of the Browse Abandonment feature, consider the following best practices:


- Ensure that all technical requirements mentioned in the previous sections are met to guarantee smooth operation.
1. **Customize Email Campaigns**: Make your emails as personalized and targeted as possible by leveraging the data from browsing sessions. Provide offers or product recommendations that align with the sessions customers had.
- Regularly review and update your '''Product Consideration Period''' and '''Browse Session Timeout''' settings to align with changing customer behavior and preferences.
 
- Utilize the information gathered from Browse Abandonment sessions to create targeted email campaigns tailored to customer interest.
2. **Utilize Timing Strategically**: Experiment with different timeframes for sending follow-up emails after abandonment, keeping in mind customer behavior.
- Experiment with different messaging and incentives in your follow-up communications to determine which approaches yield the highest conversion rates.
 
3. **Monitor Performance Metrics**: Track open rates, click-through rates, and conversion rates on your Browse Abandonment emails to continuously optimize your strategies.


== Common Use Cases with Examples ==
4. **Use Segmentation**: Employ the additional segment condition available for Browse Abandonment to target specific segments based on customer behavior.
- **Scenario 1:** A customer browses a range of shoes but does not make a purchase. By enabling Browse Abandonment, you can create an email campaign reminding them of the shoes they viewed, potentially with a discount to encourage purchase.
 
- **Scenario 2:** If a user spends time viewing multiple products but fails to add any to their cart, Browse Abandonment can be leveraged to send personalized recommendations or featured products based on their browsing history.


== Troubleshooting ==
=== Troubleshooting ===
If you encounter issues with the Browse Abandonment feature, consider the following troubleshooting tips:
If you encounter issues with the Browse Abandonment feature, consider these common trouble areas:


- Ensure that '''Site Tracking''' is enabled in your third-party integration settings.
- **Browse Sessions Not Created**: Verify that **Tracking & Browse Abandonment** is enabled and ensure the WooCommerce plugin is properly configured. Check that the site tracking feature is active and your store is whitelisted.
- Check that your product catalog data is correctly synced with ActiveCampaign.
- Verify that the '''browseSessionCartAdd API''' endpoint is properly configured to track cart events.
- Consult the troubleshooting section of the ActiveCampaign documentation or seek help from certified consultants if problems persist.


== Related Features ==
- **Issues with Data Not Syncing**: Ensure that existing contacts have their browsing data synced, as this feature does not support new contacts. Confirm the settings related to session timeouts and minimum view times.
To enhance your ecommerce strategy further, consider exploring these related features:
- [[Automation]]: Automate follow-up campaigns based on customer behavior, including Browse Abandonment.
- [[Site Tracking]]: Ensure you have insights into customer interactions on your site.


== FAQ ==
=== FAQ ===
=== 1. What plans support the Browse Abandonment feature? ===
'''Q1: How are Browse Sessions Created?'''
The Browse Abandonment feature is available for the Plus, Pro, and Enterprise plan types.
ActiveCampaign creates browse sessions based on site visit tracking, matching URL patterns associated with your store. If a match is found, the session records product views.


=== 2. What are the technical requirements for enabling Browse Abandonment? ===
'''Q2: What happens when a Browse Session is active?'''
You need to enable Site Tracking, sync your product catalog, track cart add events, and enable Browse Abandonment in ActiveCampaign.
An active session indicates that a user is currently browsing product pages. The session can change to either **abandoned** or **added to cart** based on customer actions.


=== 3. How does the Browse Session Timeout affect my automation? ===
'''Q3: How is the session timeout determined?'''
The Browse Session Timeout defines the duration of inactivity before a session is categorized as abandoned, which influences the timing of follow-up communications.
The **Session Timeout** setting specifies the duration ActiveCampaign waits before marking a session as abandoned due to inactivity, defaulting to 1 hour.


=== 4. Can I customize the emails sent for Browse Abandonment? ===
'''Q4: Can I view details about Browse Abandonment on contact records?'''
Yes, you can create tailored email campaigns that align with customer interests and behaviors related to the products they browsed.
Yes, the Browse Abandonment information is recorded as a custom object on the contact’s record, capturing details such as abandonment date, session length, and viewed products.


=== 5. Is there support available for technical setup? ===
'''Q5: What is the limit for browse products in a session?'''
Yes, you can work with certified consultants or engage with the ActiveCampaign community forum for assistance with technical setup.
A maximum of 25 browse products is stored per session. Adding a 26th product will remove the one with the least view time.


=== 6. How does Browse Abandonment improve customer engagement? ===
'''Q6: How do I use Browse Abandonment data in segmentation?'''
By tracking and following up with customers who show interest but do not purchase, you can better engage with them and encourage conversions.
You can create segments based on various factors like browse abandonment dates, session lengths, and product categories using the Browse Abandonment criteria in ActiveCampaign.


=== 7. Where can I find additional resources? ===
=== Related Features ===
For more details on Browse Abandonment processes, refer to the Browse Abandonment Overview article provided by ActiveCampaign.
For more information, refer to the following articles:
* [Connect WooCommerce to ActiveCampaign](https://help.activecampaign.com/hc/en-us/articles/115000652490-Connect-your-WooCommerce-store-to-ActiveCampaign)
* [Data synced from WooCommerce to ActiveCampaign](https://help.activecampaign.com/hc/en-us/articles/8582118076956-Data-synced-from-the-ActiveCampaign-WooCommerce-integration)
* [Create a browse abandonment automation](https://help.activecampaign.com/hc/en-us/articles/18491694147228)
* [ActiveCampaign ecommerce segment conditions](https://help.activecampaign.com/hc/en-us/articles/115001172204-ActiveCampaign-ecommerce-segment-conditions)


For further help and insights related to Browse Abandonment, please refer to the documentation sections mentioned throughout this article.
By leveraging the Browse Abandonment feature within ActiveCampaign, you can effectively re-engage customers who have shown interest in your products and enhance your ecommerce sales strategy.
```

Revision as of 14:40, 3 November 2025

Navigation: Main_Page > Ecommerce > Integrations > Browse Abandonment

Browse Abandonment Overview

Browse abandonment is a significant issue in ecommerce, resulting in potential lost revenue when shoppers leave your site after viewing products without adding them to their cart. ActiveCampaign's Browse Abandonment feature addresses this concern by allowing you to create automated campaigns that encourage customers to return to your store and complete their purchases. This article serves as a comprehensive guide to understanding and utilizing the Browse Abandonment feature in ActiveCampaign.

Introduction

Browse abandonment occurs when a customer visits your ecommerce site, browses products, and subsequently leaves without making a purchase or adding items to their cart. This disengagement can lead to significant financial loss for online retailers. ActiveCampaign's Browse Abandonment functionality empowers businesses to reclaim lost sales by leveraging customer browsing data and automating follow-up campaigns.

Using this feature, you can craft tailored communications to re-engage customers, remind them of products they viewed, and entice them to return to your store. By creating automated workflows based on real-time customer behavior, businesses enhance customer engagement and increase the likelihood of conversion.

How to Access this Feature

To begin using the Browse Abandonment feature, you must have an ActiveCampaign account with a supported plan (Plus, Pro, or Enterprise) and have the ActiveCampaign WooCommerce plugin installed on your WordPress website or a compatible third-party ecommerce integration.

1. **Log in** to your WordPress account. 2. Navigate to the **ActiveCampaign WooCommerce plugin** settings. 3. Look for the section labeled **Tracking & Browse Abandonment** to enable the feature.

Step-by-Step Instructions

For effective implementation of the Browse Abandonment feature, follow these detailed steps:

1. **Ensure WooCommerce is Configured Correctly:** 

  - Confirm that you have the latest version of the WooCommerce plugin (v2.8.7) installed. To check, go to your WordPress admin panel, select **Plugins**, and view **Installed plugins**.

2. **Enable Tracking & Browse Abandonment:** 

  - Within the ActiveCampaign WooCommerce plugin settings, find the **Tracking & Browse Abandonment** section.
  - Click either the "Enabled" option, ensuring that ActiveCampaign can track customer sessions accurately.
  - Click **Update Settings** to save your changes.

3. **Verify Site Tracking:** 

  - The ActiveCampaign site tracking code should be automatically installed on your site. You can check this in the **Website > Site Tracking** section of your ActiveCampaign account.
  - Ensure the toggle for **Enable** is set to “On” and that your WooCommerce store is listed as a connected site.

4. **Create Browse Abandonment Automations:** 

  - Use the **“Browse Abandonment is created”** automation trigger to initiate workflows based on browse abandonment activities.
  - Incorporate the **“Browse Abandonment” content block** in your email designs to showcase products viewed by customers during their sessions.

Configuration Options and Settings

The configuration options for Browse Abandonment include the following:

- **Product Consideration Period**: This is set to the recommended duration but can be adjusted based on business needs. - **Browse Session Timeout**: This setting determines how long a customer can remain inactive before their session is marked as abandoned, with a default of 1 hour.

You can find and adjust these options within your WooCommerce plugin settings to best fit your business model.

Best Practices and Tips

To maximize the effectiveness of the Browse Abandonment feature, consider the following best practices:

1. **Customize Email Campaigns**: Make your emails as personalized and targeted as possible by leveraging the data from browsing sessions. Provide offers or product recommendations that align with the sessions customers had.

2. **Utilize Timing Strategically**: Experiment with different timeframes for sending follow-up emails after abandonment, keeping in mind customer behavior.

3. **Monitor Performance Metrics**: Track open rates, click-through rates, and conversion rates on your Browse Abandonment emails to continuously optimize your strategies.

4. **Use Segmentation**: Employ the additional segment condition available for Browse Abandonment to target specific segments based on customer behavior.

Troubleshooting

If you encounter issues with the Browse Abandonment feature, consider these common trouble areas:

- **Browse Sessions Not Created**: Verify that **Tracking & Browse Abandonment** is enabled and ensure the WooCommerce plugin is properly configured. Check that the site tracking feature is active and your store is whitelisted.

- **Issues with Data Not Syncing**: Ensure that existing contacts have their browsing data synced, as this feature does not support new contacts. Confirm the settings related to session timeouts and minimum view times.

FAQ

Q1: How are Browse Sessions Created? ActiveCampaign creates browse sessions based on site visit tracking, matching URL patterns associated with your store. If a match is found, the session records product views.

Q2: What happens when a Browse Session is active? An active session indicates that a user is currently browsing product pages. The session can change to either **abandoned** or **added to cart** based on customer actions.

Q3: How is the session timeout determined? The **Session Timeout** setting specifies the duration ActiveCampaign waits before marking a session as abandoned due to inactivity, defaulting to 1 hour.

Q4: Can I view details about Browse Abandonment on contact records? Yes, the Browse Abandonment information is recorded as a custom object on the contact’s record, capturing details such as abandonment date, session length, and viewed products.

Q5: What is the limit for browse products in a session? A maximum of 25 browse products is stored per session. Adding a 26th product will remove the one with the least view time.

Q6: How do I use Browse Abandonment data in segmentation? You can create segments based on various factors like browse abandonment dates, session lengths, and product categories using the Browse Abandonment criteria in ActiveCampaign.

Related Features

For more information, refer to the following articles:

By leveraging the Browse Abandonment feature within ActiveCampaign, you can effectively re-engage customers who have shown interest in your products and enhance your ecommerce sales strategy.

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