Browse Abandonment

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Enable Browse Abandonment for Third-Party Ecommerce Integrations

Introduction

The Browse Abandonment feature in ActiveCampaign is designed to help businesses recover potential lost sales from customers who browse products without making a purchase. This capability is especially beneficial for online retailers utilizing custom third-party ecommerce integrations. By enabling Browse Abandonment, you can track the interaction of customers with your products and subsequently target them through automated follow-up campaigns. This can significantly improve customer engagement and increase conversion rates, making it a crucial tool for any ecommerce strategy.

How to Access This Feature

To enable Browse Abandonment, you first need to ensure that your ActiveCampaign account is set up with the necessary technical requirements. If you are using a third-party ecommerce integration connected through the V3 ecommerce REST APIs, follow these steps to access the feature:

1. Log in to your ActiveCampaign account. 2. Navigate to the Settings menu. 3. Click on Integrations to view your existing integrations.

Step-by-Step Instructions

Once you've confirmed that your technical requirements are in place, you can enable the Browse Abandonment feature. Follow these steps:

1. **Access the Integrations:** In your ActiveCampaign account, go to Settings > Integrations. 2. **Manage Your Integration:** Find your third-party integration in the list and click the Manage button. 3. **Add Custom URL:** In the settings, locate the field labeled Custom Product Detail Page URL (Advanced). Enter your third-party integration's Custom Products URL here. 4. **Configure Abandonment Settings:** After setting your Custom URL, adjust the following options:

  - Product Consideration Period: This defines how long a product remains in consideration for abandonment after being browsed.
  - Browse Session Timeout: This specifies the time duration after which a browsing session is marked as abandoned if no further action is detected.
  - Custom Product Detail Page URL: This link is used to direct users back to your product pages.

• • Note:** By default, all settings are pre-set, with the exception of the Custom URL. Setting the Custom URL will activate the other settings for your integration.

Once you complete these steps, Browse Abandonment will be active for your third-party integration, allowing you to effectively manage customer interactions.

Configuration Options and Settings

The configuration of the Browse Abandonment feature includes the following options:

- Product Consideration Period: This setting is crucial as it defines the timeframe in which you consider a product to potentially be abandoned. Customizing this period allows you to tailor your follow-up strategy based on customer behavior patterns.

- Browse Session Timeout: This option sets the threshold for inactivity during a browsing session. If the duration exceeds this timeframe, the session is deemed abandoned. This helps in avoiding false abandonment triggers due to normal browsing behavior.

- Custom Product Detail Page URL: This URL allows customers to be redirected back to specific product pages that they were interested in. It enhances the customer experience by simplifying navigation and encouraging conversions.

Best Practices and Tips

To maximize the effectiveness of the Browse Abandonment feature, consider the following best practices:

- Ensure that all technical requirements mentioned in the previous sections are met to guarantee smooth operation. - Regularly review and update your Product Consideration Period and Browse Session Timeout settings to align with changing customer behavior and preferences. - Utilize the information gathered from Browse Abandonment sessions to create targeted email campaigns tailored to customer interest. - Experiment with different messaging and incentives in your follow-up communications to determine which approaches yield the highest conversion rates.

Common Use Cases with Examples

- **Scenario 1:** A customer browses a range of shoes but does not make a purchase. By enabling Browse Abandonment, you can create an email campaign reminding them of the shoes they viewed, potentially with a discount to encourage purchase.

- **Scenario 2:** If a user spends time viewing multiple products but fails to add any to their cart, Browse Abandonment can be leveraged to send personalized recommendations or featured products based on their browsing history.

Troubleshooting

If you encounter issues with the Browse Abandonment feature, consider the following troubleshooting tips:

- Ensure that Site Tracking is enabled in your third-party integration settings. - Check that your product catalog data is correctly synced with ActiveCampaign. - Verify that the browseSessionCartAdd API endpoint is properly configured to track cart events. - Consult the troubleshooting section of the ActiveCampaign documentation or seek help from certified consultants if problems persist.

Related Features

To enhance your ecommerce strategy further, consider exploring these related features: - Automation: Automate follow-up campaigns based on customer behavior, including Browse Abandonment. - Site Tracking: Ensure you have insights into customer interactions on your site.

FAQ

1. What plans support the Browse Abandonment feature?

The Browse Abandonment feature is available for the Plus, Pro, and Enterprise plan types.

2. What are the technical requirements for enabling Browse Abandonment?

You need to enable Site Tracking, sync your product catalog, track cart add events, and enable Browse Abandonment in ActiveCampaign.

3. How does the Browse Session Timeout affect my automation?

The Browse Session Timeout defines the duration of inactivity before a session is categorized as abandoned, which influences the timing of follow-up communications.

4. Can I customize the emails sent for Browse Abandonment?

Yes, you can create tailored email campaigns that align with customer interests and behaviors related to the products they browsed.

5. Is there support available for technical setup?

Yes, you can work with certified consultants or engage with the ActiveCampaign community forum for assistance with technical setup.

6. How does Browse Abandonment improve customer engagement?

By tracking and following up with customers who show interest but do not purchase, you can better engage with them and encourage conversions.

7. Where can I find additional resources?

For more details on Browse Abandonment processes, refer to the Browse Abandonment Overview article provided by ActiveCampaign.

For further help and insights related to Browse Abandonment, please refer to the documentation sections mentioned throughout this article. ```