Create AI content

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Create AI content with the Email Designer in ActiveCampaign

The feature to Create AI content with the Email Designer in ActiveCampaign empowers users to leverage artificial intelligence to generate engaging text for their email campaigns. This innovative tool simplifies the content creation process, especially for marketing professionals looking to enhance their email strategies. By allowing users to input a prompt and receive multiple content suggestions, this feature saves time and boosts creativity, ensuring emails can capture the attention of their audience effectively.

Why This Feature Matters

The ability to generate AI-driven content is crucial in today's fast-paced marketing environment. With dynamic content needs and a constant demand for fresh ideas, the AI content generation feature enables users to overcome writer's block, deliver content that resonates with their audience, and optimize engagement rates. Furthermore, as email remains a primary channel for outreach, having high-quality content can significantly impact conversion rates, making this tool invaluable for marketers.

How to Access This Feature

To access the AI content generation feature, you must be using the Email Designer that was launched in 2022, as this tool is not available in the Classic Email Designer. Once you are in the Email Designer interface, you can easily utilize this feature while designing your email campaigns.

Step-by-Step Instructions

Follow these steps to create AI content using the Email Designer:

1. From the Email Designer, drag the Text block to your campaign layout, or select an existing Text block in your template.
2. In the right pane, you will see a field where you can provide a prompt for the AI. This is where you can type in specific requests, such as “Generate webinar CTAs.” The more specific your prompt, the better the results you can expect from the AI.
3. Click the Generate button. The AI will then produce three different options for the content based on your prompt.
4. Review the generated suggestions. If you find a suggestion that matches your need, click Use this content to add it to your email.
5. If the suggestions aren't exactly what you want, you can modify them directly. Each option can be made longer, shorter, or have its tone adjusted. You can also type additional feedback to refine the AI’s output.
6. Once satisfied, click Use this content, which will insert the generated suggestion into your Text block. Be aware that any existing content in that block will be replaced with the new AI-generated text.
7. If you need to make further edits after inserting the content, simply click the Text block and apply any changes you desire.

Configuration Options and Settings

While using the AI content generation feature, there are a few important elements to consider:

• The feature can be utilized with direct and automated campaigns.
• Users must be aware that any existing text in a Text block will be overwritten when inserting AI-generated content.

Best Practices and Tips

To maximize the effectiveness of the AI content generation tool, consider the following best practices:

• Be specific with your prompts. Instead of a vague request, detail what you want to achieve, such as “Write an engaging call-to-action for a summer sale.” This specificity helps the AI produce more relevant and usable content.
• Experiment with different prompts to explore various styles and formats of content. AI-generated suggestions can vary significantly based on how a prompt is phrased.
• Before finalizing your email, review and refine the AI content to ensure it aligns with your brand voice and messaging objectives.
• Utilize this feature to generate ideas for multiple segments of your email, including subject lines, greetings, body text, and CTA phrases.

Common Use Cases with Examples

Understanding how to effectively use the AI content feature can enhance your email marketing strategies. Here are some common use cases:

• **Webinar Promotions:** By entering a prompt like “Generate text for a webinar invitation,” you can receive variations of engaging invitations to draw in attendees.
• **Product Launches:** For product announcements, using a prompt such as “Create an announcement for a new product launch” can yield creative content that captures the excitement of the release.
• **Seasonal Campaigns:** During holidays or special seasons, you may want to prompt the AI with “Write a festive greeting for our holiday sale,” allowing the AI to provide tailored suggestions for those occasions.

Troubleshooting

If you encounter issues using the AI content feature, consider the following troubleshooting steps:

• Ensure you are using the correct version of the Email Designer, as this feature is not available in the Classic Email Designer.
• Check your internet connection, as a weak connection may affect response time or functionality.
• If the AI does not generate content based on your prompt, try rephrasing your request for better outcomes.

FAQ

• What plans include the AI content feature?

 The AI content feature is available for Plus, Pro, and Enterprise plans.

• Can I use this feature for automated campaigns?

 Yes, this feature can be used with both direct and automated campaigns.

• Is the AI content generation available in the Classic Email Designer?

 No, this feature is only available in the Email Designer launched in 2022.

• What happens if I insert AI content into a Text block that already has content?

 Any existing content in that Text block will be replaced with the new AI-generated suggestion.

• Can I edit the AI-generated content after it’s been inserted?

 Yes, you can click the Text block and edit it as needed to fit your preferences.

• How many suggestions does the AI provide?

 The AI generates three different options based on the prompt provided.

• Do I need any coding skills to use the AI content feature?

 No, the feature is designed to be user-friendly and does not require any coding skills.

By following this guide, users can effectively harness the power of AI in their email campaigns, streamlining content creation and enhancing engagement with their audience. ```